Oversee the production of all orderDecorating and presentation of all specialty cakes and baked goodsManagement of recipe development and testing processesPlanning of baking schedules to allow for daily sales and any specialty, catering or bulk ordersPricing for all itemsCreation, including styling and photography, and dissemination of all promotional and socialmedia messagingDevelopment of an annual social media marketing campaign and maintain social media presenceObtain and maintain all company required licenses and operational permits

Oversee and produce the daily bakery items for in-house sales, special orders, and business partnersDecorating and presentation of all specialty cakes and baked goodsManagement of recipe development and testing processesPlanning of baking schedules to allow for daily sales and any specialty, catering or bulk ordersPricing for all itemsPrepare annual budgets including goal setting and sales targetsDevelop and execute company marketing & branding strategy, maintaining consistency across allmediums including company website, social media, point of sale displays, packaging andpromotional itemsCreation, including styling and photography, and dissemination of all promotional and socialmedia messagingObtain and maintain all company required licenses and operational permits

• Promote internally and externally the central sales initiatives to drive incremental revenues.• Work to enhance and facilitate member airlines’ cooperation and communications related to oneworld initiatives worldwide. • Assist in developing, delivering and maintaining a scalable and integrated training curriculum for member airlines to educate sales staff on the benefits of the alliance corporate sales programs as well as fare products and the unique benefits of selling the broader alliance network.• Monitor alliance competitive activity and recommend actions and changes to the alliance proposition, as required.• Manage the deployment of all sales and marketing tools and ensure accurate regional applications and adaptations.• Manage, develop and lead special projects that may be assigned from time to time.• As directed, provide support in other agreed alliance commercial initiatives. • Coordinate and attend industry tradeshows and networking events.• Manage in-country steering groups in designated markets where alliance activities are undertaken. • Coordinate the budgeting process that supports alliance activities and assist in defining and prioritising return-on-investment for planned initiatives. Guide the relevant working groups to deliver the agreed actions on time and on budget.

• Manage and lead the Star Alliance working group(s) that are responsible for the Alliance’s Fare Products and support facilitation of the Revenue Management Advisory Group.• Filing of all Star Alliance fare tariffs in the ATPCO database to ensure correct fare and rule filing of all Star Fare & Discount Products in close coordination with the participating member carriers.• Responsible for establishing and maintaining efficient structures and processes for the administration and maintenance of relevant fares and rules and coordinate them with the selected external provider.• Provide reporting on the performance of the Star Fare & Discount Products to the key stakeholders, including the data collection process.• Maintenance of the Star Fare & Discount products’ fare levels in line with the agreed Alliance processes. • Communication of product updates and changes to all key stakeholders. • Actively support the maintenance of the relevant product documentation on the Star Alliance website (Product Descriptions, Terms & Conditions, FAQs) • Work closely with the Product Owner(s) and support them in the development of new products and in their communication throughout the products’ lifecycle with subject matter expertise and analyses.• Manage the implementation and maintenance of the relevant Star Alliance Standards in close cooperation with Star Alliance member carriers, including their documentation at Star GmbH. • Introduce newly joining carriers to the relevant requirements. As a focus, coordinate the alignment of booking classes between Star Alliance member carriers. • Encourage alignment of Revenue Management (RM) processes and structures across current and new members and chair respective working groups, such as specialized Task Forces to review and discuss product-related agreements.• Collaborate with other business units to achieve overall Star GmbH objectives, including Sales, eServices and Revenue Accounting.

• Develop and implement pricing and sector strategies to maximise company’s Australian revenue, yield and market share.• Identifying route concerns to revenue management with proposed course of action and development initiatives.• Tactical sales planning to establish most effective use of marketing budget on main routes.• Implementation and approval of direct advertising and joint venture promotions with major retail and wholesale partners.• Identifying activities to promote the Air New Zealand brand in the Australian region.• Monitoring of market activity to key destinations to ensure airline is competitive at all times.• Communication of all new pricing and product initiatives internally and to all contracted industry partners.• Establishing trade show and expo product offerings to maximise airline sales and exposure.• Initiate sales tools to help facilitate the delivery of business via agency distribution channels.• Member of core group of Star Alliance airlines responsible for all Star related tariff enquiries, updates and distribution to market.

• Responsible for all pricing, published, retail and wholesale nett, within Australia and the South West Pacific region to North America, Mexico, UK/Europe, Central and South America.• Implementation of fares training module used to conduct product and tariff seminars with major contracted agency chains.• Negotiation and management of select national contracted route deals. • Analysis of flight loads, seasonal traffic variations, competitive and historical information to establish future pricing requirements to assist sales team in meeting annual sales target.• Annual marketing/sales plan development to ensure allocation of marketing spend is optimized.• Daily analysis of market published and net fares to ensure airline was competitively priced.• Half-yearly head office meetings with Pacific management team to analyze route performance and future sales and marketing plans to adapt to market needs and changes.• Revenue analysis on all marketing initiatives to establish return on investment.• Production and distribution of all fare, pricing and product information to all travel industry subscribers.• Quarterly revenue performance reviews with country manager and all local department heads.• Star Alliance Tariff Committee company representative.• Production of materials for trade show and travel expos for the Australian region. • Trade show and expo attendance in support of national sales team.• Assisted with state sales blitzes promoting new product and fare initiatives.

• Responsible for assisting department manager with all pricing initiatives for the region.• Production of tariff related information for distribution to all travel industry subscribers.• Performed managerial functions in department manager’s absence.• Analyzed competitive and historical information to establish future pricing requirements.• Negotiated and managed select nationwide contracted route deals providing revenue in excess of A$5 million for the 2005 financial year.• Assisted sales team with tariff and product seminars.• Actively supported the sales team at travel expos and trade shows.• Escorted agency familiarization trips both internationally and domestically.• Monitored and corrected pricing on the Australian internet site.

• Performed supervisory and administrative functions for the national Group Sales department with revenue performance of over A$17 million annually.• Handled Account Manager duties for several major entertainment industry accounts providing in excess of A$7 million in net revenue per annum.• Airlines escort on a number of large incentive group movements.• Provided National Sales Manager with monthly departmental revenue and performance reports.• Established and monitored pricing levels to ensure company was competitive in the local market.• Performed departmental training, employee performance reviews and career development plans.• Reorganized departmental operational procedures with National Sales Manager to increase productivity and professionalism of the department.