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Lisa Smith Email & Phone Number
Digital and Advanced Advertising Account Planning & Analytics. IAB Certification # DNC021522
at
Nexstar Media Group, Inc.
1 work email found
@dacgroup.com
LinkedIn matched
4 data sources
Profile completeness 100%
Current company
Role
Digital and Advanced Advertising Account Planning & Analytics. IAB Certification # DNC021522
Location
Rochester, New York, United States
Company size
Who is Lisa Smith? Overview
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Quick answer
Lisa Smith is listed as Digital and Advanced Advertising Account Planning & Analytics. IAB Certification # DNC021522 at Nexstar Media Group, Inc., a company with 4107 employees, based in Rochester, New York, United States. AeroLeads shows a work email signal at dacgroup.com and a matched LinkedIn profile for Lisa Smith.
Lisa Smith previously worked as Digital and Advanced Advertising Account Planner at Spectrum Reach and Digital Account Specialist at Spectrum Reach. Lisa Smith studied at Suny Brockport.
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Email format at Nexstar Media Group, Inc.
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{first_initial}{last}@dacgroup.com
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Profile bio
About Lisa Smith
I’m a marketing professional with over 18 years of experience in both web and traditional advertising, promotions, events, and campaigns. I have worked on integrated campaigns for major clients - both local and national and have been recognized with several awards during my career.I have worked with both B2B and B2C clients extensively. Previous experience includes agency work as a digital buyer and Google Adwords certification, Social Media and Website set up and reputation management.Colleagues know me as a highly creative marketer who can always be trusted to come up with a new approach. But I know that the client’s business comes first, and I never try to impose my ideas on others. Instead, I spend a lot of time understanding the business and the audience before suggesting ideas. I can (and often do) work well alone, but I’m at my best collaborating with others.
Listed skills include Advertising, Lead Generation, Marketing, Account Management, and 28 others.
Current workplace
Lisa Smith's current company
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Nexstar Media Group, Inc.
7 roles · 22 years
Lisa Smith work experience
A career timeline built from the work history available for this profile.
Digital And Advanced Advertising Account Planner
Translating customer advertising objectives into data driven and effective digital marketing strategies. Present strategies that have a direct impact on our ability to deliver and exceed on client’s marketing and advertising expectations. Understand how consumers are using digital media today and incorporate that usage into recommendations and targeting.
Digital Account Specialist
All things digital! Supporting AE's and Account Planners with post-sale, end to end workflow. Ensure effective digital campaign delivery for digital preferred clients. Ensure accuracy of campaign and follow-through of all digital advertising campaigns. Monitor pacing and performance and fulfillment of reporting KPIs. High level campaign reporting.
Oct 2017 - Jul 2018
Account Executive
- Sell and Service advertising for accounts in Rochester market
- Focused on maximizing profitability of accounts in the segment, with an eye towards efficient service and support of small to medium business clients
- Periodic face to face client interactions
- Champion the small to medium business segment
- Sales activity reports and forecasts
- Thorough knowledge of both TV and Digital Products and Services
Apr 2015 - Oct 2017
Digital Media Buyer
- Execute digital media buys for a variety of media types including RFP’s to digital vendors, proposals, negotiation of paid digital media and added value
- Ensure accurate delivery, clicks, impressions, CTR and overall estimates for all clients
- Stewardship of digital media buys including makegoods, reconciliation and accurate post analysis
- Provide digital media summary documents that showcase negotiation and added value
- Handle various digital vendor issues (discrepancies, rate problems, etc.)
- Able to confidently present a recommendation to a senior staff member
Nov 2013 - Feb 2015
Digital Account Executive
- Over 10 years of experience in multiple media areas including print, internet, direct mail, SEO/SEM, planning, consulting, strategy, reputation management, marketing, social media, tradeshow and website maintenance and.
- Google AdWords Certified
- Specialized in advertising media planning, with extensive experience working with local and national clients
- Developed sales territory and built strong client relationships within a highly competitive environment through networking
- Exceptional leadership, organizational, oral/written communication, interpersonal, analytical and problem resolution skills. Thrive in both independent and collaborative environments
- Provide clients with optimal online digital programs and identify revenue opportunities within the client base
Feb 2008 - Nov 2013
Recruitment Advertising
Democrat & Chronicle – Sales Account Executive Sell a variety of classified and niche advertising to an eclectic group of clients, business owners and advertising decision makers through relationship building and on-going management of accounts.Generate leads and cold calling to expand client base Provided sales, conducted sales presentations and product.
2004 - 2007
~3 yrs
3 education records
Lisa Smith education
Education record
Education record
Education record
FAQ
Frequently asked questions about Lisa Smith
Quick answers generated from the profile data available on this page.
What company does Lisa Smith work for?
Lisa Smith works for Nexstar Media Group, Inc..
What is Lisa Smith's role at Nexstar Media Group, Inc.?
Lisa Smith is listed as Digital and Advanced Advertising Account Planning & Analytics. IAB Certification # DNC021522 at Nexstar Media Group, Inc..
What is Lisa Smith's email address?
AeroLeads has found 1 work email signal at @dacgroup.com for Lisa Smith at Nexstar Media Group, Inc..
Where is Lisa Smith based?
Lisa Smith is based in Rochester, New York, United States while working with Nexstar Media Group, Inc..
What companies has Lisa Smith worked for?
Lisa Smith has worked for Nexstar Media Group, Inc., Spectrum Reach, Tipping Point Communications, Dac Group, and Democrat And Chronicle.
How can I contact Lisa Smith?
You can use AeroLeads to view verified contact signals for Lisa Smith at Nexstar Media Group, Inc., including work email, phone, and LinkedIn data when available.
What schools did Lisa Smith attend?
Lisa Smith studied at Suny Brockport.
What skills is Lisa Smith known for?
Lisa Smith is listed with skills including Advertising, Lead Generation, Marketing, Account Management, Seo, Digital Marketing, Digital Media, and Sem.
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