Lisa Smith Email & Phone Number

Rochester, Ny, Us

Pittsford

Translating customer advertising objectives into data driven and effective digital marketing strategies. Present strategies that have a direct impact on our ability to deliver and exceed on client’s marketing and advertising expectations. Understand how consumers are using digital media today and incorporate that usage into recommendations and targeting strategies.Utilize Kantar, Polk, Nielsen, Commscore, Set Top Box data and other research metrics to make proposal recommendations.Google Ad Words Certified

Pittsford, Ny

All things digital! Supporting AE's and Account Planners with post-sale, end to end workflow. Ensure effective digital campaign delivery for digital preferred clients. Ensure accuracy of campaign and follow-through of all digital advertising campaigns. Monitor pacing and performance and fulfillment of reporting KPIs. High level campaign reporting, benchmarking, optimization and general business digital intelligence. Google Ad Words CertifiedGoogle Analytics Certified

Pittsford, Ny

• Sell and Service advertising for accounts in Rochester market• Focused on maximizing profitability of accounts in the segment, with an eye towards efficient service and support of small to medium business clients • Periodic face to face client interactions• Champion the small to medium business segment • Sales activity reports and forecasts • Thorough knowledge of both TV and Digital Products and Services• Consumer research. Able to analyze, synthesize and communicate it

Rochester, New York Area

•Execute digital media buys for a variety of media types including RFP’s to digital vendors, proposals, negotiation of paid digital media and added value•Ensure accurate delivery, clicks, impressions, CTR and overall estimates for all clients•Stewardship of digital media buys including makegoods, reconciliation and accurate post analysis•Provide digital media summary documents that showcase negotiation and added value•Handle various digital vendor issues (discrepancies, rate problems, etc.)•Able to confidently present a recommendation to a senior staff member•Planning support i.e. cost per point and budgeting estimates; impression levels, etc.•Prepare deadline charts as needed for creative and traffic materials for digital vendors •Communicate and meet frequently with various digital vendors in order to stay current on existing opportunities as well as cultivate important relationships•Certified, trained and proficient with Google AdWords and Analytics. Manage 30 campaigns individually•Monitor campaign pacing and manage performance against client key performance indicators•Pull data and write monthly reports that include analysis of campaigns and site traffic metrics•Up to date on industry trends and best practices

Rochester, Ny

• Over 10 years of experience in multiple media areas including print, internet, direct mail, SEO/SEM, planning, consulting, strategy, reputation management, marketing, social media, tradeshow and website maintenance and optimization. • Google AdWords Certified• Specialized in advertising media planning, with extensive experience working with local and national clients•Developed sales territory and built strong client relationships within a highly competitive environment through networking•Exceptional leadership, organizational, oral/written communication, interpersonal, analytical and problem resolution skills. Thrive in both independent and collaborative environments•Provide clients with optimal online digital programs and identify revenue opportunities within the client base•Introduce and position Digital Products (Landing Pages, website design, SEO, SEM, Mobile, Responsive Design) and service offerings and identify digital opportunities•Participate in new business proposals and presentations •Develop productive business relationships and alliances with assigned clients at the key decision making level •Assist in the development of annual account plans and budgets•Deliver excellent customer service by being both proactive and responsive while providing guidance to the client about their advertising opportunities and demonstrating knowledge of their programs•Developing annual proposals for clients and executing plan. Budgets range from $10k-$90k/annual. Follow up with tracking and results weekly, monthly, quarterly and annually.•Executing a wide variety of details that involve print advertising, internet campaigns, SEO/SEM, direct mail, mobile advertising, marketing events, customer communications, promotions and other marketing plans•Write ad copy as well as collaborate with creative team on design, layout & execution of ads for print, internet, mobile, coupons, direct mail & website

Democrat & Chronicle – Sales Account Executive Sell a variety of classified and niche advertising to an eclectic group of clients, business owners and advertising decision makers through relationship building and on-going management of accounts.Generate leads and cold calling to expand client base Provided sales, conducted sales presentations and product samplings, negotiated pricing and product availability Negotiated terms, wrote contracts and closed sales Write and expedite orders based on client needs through in bound and out bound calling initiatives Create and develop advertising packages and proposals Develop high level relationships to serve as trusted consultant with major clients to optimize their advertising expendituresAchievements: Met or exceeded monthly , quarterly, annual sales objectives regularly Personally drove new business by adding major accounts to territory Achieved over $2m in sales in 2005 and 2006 through account management and up selling Several achievement awards and nominations, including, Salesperson of the Month, and Highest Percent to Goal

Education record

Education record

Education record