Lisa oversees marketing and business development strategy and implementation. She encourages novel applications of machine learning to help companies benefit from machine learning long before their competitors. • Work directly with Salford Systems’ CEO and Managing Director to drive success for customers and prospects, secure continued buy-in, and encourage relationship growth.• Identify and help to resolve complex business issues in customer acquisition, retention, and revenue enhancement.• Influence industry perception of Salford Systems as a top competitor to the largest companies in the analytics industry.• Provide strategic leadership for marketing initiatives and campaigns. Ensure that prospects and customers fully appreciate the strengths of our award-winning tools and consulting services.• Grow usage through proactive engagement, training and communication. • Oversee ongoing efforts to identify quality prospects. • Responsible for both traditional and non-traditional marketing and advertising including intensive and clever use of the Internet to reach our target markets. Continually look for innovative ways to identify prospects and convey our message in the most effective way.• Arrange meetings and speaking engagements world-wide. Salford Systems regularly presents to Fortune 500 companies, as well as at trade shows, industry meetings and professional organizations. • Analyze and determine optimal responses to industry dynamics, market forces, and competitors' pricing activities. • Monitor and influence product usage, customer engagement, customer retention, and satisfaction feedback. Ensure that Salford Systems consistently exceeds our customers' expectations. Proactively engage with customers and prospects to assess, clarify and validate that Salford is aligned with the customers’ needs and expectations, likelihood to recommend the products, customer’s experience vs. ideal experience, overall satisfaction, and renewal intention.

SAIC, SCIENTIFIC APPLICATIONS INTERNATIONAL CORPORATION• Quickly assimilated company-wide technical capabilities into sales and marketing documents targeted to potential customers of digital, wireless and communications technologies.• Key to successful multi-million dollar proposal and entrée into new market. Created vendor comparison document encouraging perception of SAIC as “complete solution” compared to vendors with an established but narrower expertise. • Forecasting and Trend Analysis for Military Materials Consulting Project.SYNERGY MICROSYSTEMS• Directed competitive intelligence and market research efforts• Found competitors' customers interacting over internet newsgroups. Initiated relationships with them to yield competitive intelligence and future sales opportunities. Through these potential customers: identified new business opportunities, key features for future products, key problems with competitors' products. PATH1 NETWORK TECHNOLOGIES• Evaluated partnership requirements for an end-to-end content delivery solution• Recommended customer segment so as to appropriately target technology development.KEILTY GOLDSMITH COMPANY• Personal brand growth assistance for Executive Coach Marshall Goldsmith, a pioneer in the use of customized 360-degree feedback, and a Forbes Five Most-Respected Executive Coaches.• Managed the creation of new website suitable for a virtual company.