Lisa Somer Email & Phone Number

Wilton, Ct, Us

Principal of a marketing consulting business who partners with businesses to engage, acquire, delight and retain their customers to achieve revenue goals.

North Haven, Connecticut, Us

Designed marketing strategy and executed direct marketing campaigns for franchise clients like Planet Fitness and Smoothie King. ● Recommended targeting strategies to gain competitive market share and acquire new customers. ● Analyzed customers and competitive businesses by building 3D Maps and penetration reports. ● Prepared prospect lists for direct mail and email campaigns. ● Set-up direct mail tests and analyzed campaign results.

Develop business development and marketing strategy for new business venture targeted at Seniors and those inflicted with Dementia.• Led development of financial business case, pricing strategy and growth plan.• Devised sales and marketing channel strategy to launch Missing Links. • Develop marketing collateral for events, online marketing and sales presentations. • Lead redesign of company website using WordPress.• Find sales leads and meet with targeted businesses to present and sell Missing Links.

Chicago, Illinois, Us

Lead direct response and online marketing campaigns for subscriber acquisition sales across Tribune’s online properties such LA Times, Hartford Courant, Chicago Tribune and the Sun Sentinel.•Developed and executed direct mail achieving a 3% response rate which upgraded 2,700 Print subscribers to a digital subscription. •Improved landing page conversion rates by 150% through copy and customer experience changes.•Devised and launched Email Conversions campaign to convert offline leads to digital subscribers.•Redesigned Welcome Letters to drive digital subscription upgrades and digital activations.

Stamford, Ct, Us

Spearheaded the global marketing launches for the pbSmart™ family of digital marketing products including product positioning, pricing, branding, segmentation, competitive assessment, multi-channel marketing strategy as well as developed and implemented the product websites.•Generated over 20,000 new customers and $7 million in revenue launching four SaaS products.•Led the design, development and implementation of product websites globally including architecture, content, creative and SEO best practices.•Increased new customer conversion rates by 36% by redesigning the product website.•Designed and led qualitative and quantitative market research to define customer needs and develop the value proposition for the product line.•Developed and executed relationship management strategy to onboard new customers, drive product usage, cross sell and retain customers.•Devised and implemented the content strategy for Blog’s, Thought Leadership, Customer Testimonials, Product Video’s and Webinars. •Designed multi-channel marketing strategy including email, SEM, SEO, Social Media and site advertising.•Led development of tracking and reporting metrics for marketing campaigns and product usage.

Stamford, Ct, Us

Led strategy and marketing execution to acquire customers from competition generating $40 million in incremental annual revenue.•Grew competitive leads by 150% in 1st year as a result of designing and implementing a competitive database for sales and marketing, •Led cross functional team that designed and launched New Competitive Specialist sales channel, resulting in a highly focused and dedicated new customer acquisition team. •Devised and managed monthly sales promotions to gain market share among targeted mid-large size businesses.•Guided competitive research to disseminate competitive intelligence to sales and marketing.

Stamford, Ct, Us

Directed 22 person business intelligence team supporting over $600 million in yearly revenue for Small Business Division. •Reduced expenses by $23 million by developing and implementing an asset management strategy for the Small Business Product Line.•Led the campaign management, test strategy and analysis of Direct Marketing activities for new customer acquisition and customer relationship management to achieve sales & retention objectives.•Developed targeting, segmentation and modeling strategies to retain and cross-sell existing customers helping increase new sales and improve retention rates.•Managed 40 million record prospect database and list acquisition for New Customer Acquisition Marketing channels.

Stamford, Ct, Us

Responsible for $60 million marketing budget and staff of 15 to acquire 150,000 new small business customers per year via direct response marketing.•Grew online marketing by 25% optimizing SEO, SEM, Email, site advertising and affiliate programs.•Increased Direct Mail response rates by 40% by developing, testing and implementing a new marketing program. •Leveraged and optimized Direct Marketing channels including Direct Mail, Telemarketing, Online and Statement Inserts. •Managed multiple vendor relationships to develop and execute marketing campaigns.•Responsible for targeting, segmentation, creative design and copy for new customer marketing.

Stamford, Ct, Us

Guided the development of and managed the launch of four new small business products.•Developed Go To Market Strategy, product positioning and branding for new product launches.•Performed market research to understand customer needs, demand and product features•Led the marketing and sales product launch across the Small Business Division.

Stamford, Ct, Us

Led campaign management, testing strategies and analysis of Direct Marketing activities for new customer acquisition and customer relationship management.• Developed the staff, infrastructure and marketing systems to track and report on new customer acquisition marketing.• Led the development of a marketing tracking system which enabled response analysis across all direct response channels. • Managed $50 million annual budgeting and monthly forecasting for new customer acquisition.• Responsible for a staff of five.

Stamford, Ct, Us

Responsible for acquiring 20,000 new customers through outbound and inbound telemarketing. Manged several vendor relationships, developed scripting, program design and the sales process.

Brooklyn, New York, Us

Let product development, new customer marketing and retention initiatives to grow membership products.

Brooklyn, New York, Us

Led marketing programs to generate B2C and B2B leads for Welcome Wagon sales force. Led development of key business metric reporting and sales force fulfillment systems.

Brooklyn, New York, Us

Led 6 person in-house data processing group responsible for generating marketing lists for direct mail and telemarketing.