Helping people seeing the beauty in elevators. Creating digital client experiences. Caring for sustainability.- Conceptual redesign of the LUTZ website, taking into account search engine optimization and usability- Further development and implementation of hybrid sales to increase digital leads- Increasing the visibility of the LUTZ brand on social media and on the web, strengthening the LUTZ Elevators brand with its own website and social media presence- Development of a… Show more Helping people seeing the beauty in elevators. Creating digital client experiences. Caring for sustainability.- Conceptual redesign of the LUTZ website, taking into account search engine optimization and usability- Further development and implementation of hybrid sales to increase digital leads- Increasing the visibility of the LUTZ brand on social media and on the web, strengthening the LUTZ Elevators brand with its own website and social media presence- Development of a corporate design for the social media channels- Planning and implementation of events and trade fairs including invitation management, team briefings, budget management and communication- Creation of marketing and communication materials (customer letters, social media posts, advertisements, brochures)- Collaboration on the re-branding of Vision 2027 and creation of communication materials for the workforce- Revising the layout for sales offers and service contracts- Organizing and carrying out reference photography and maintaining references on all channels- Planning and selecting promotional gifts for customers and employees- Preparation of white papers in close consultation with the specialist departments- Editorial member of Lutzianer Post- Training to become a TÜV-certified environmental manager- Development of the sustainability department- Management and coordination of external service providers Show less

- Consulting on media, creative and e-commerce strategies for Facebook’s biggest FMCG and traditional grocery retail clients in core European markets- Co-lead of DACH sustainability programm, organisation of inaugural web-event for sustainable start-ups and NGOs focusing on social media education- Close collaboration with cross-functionals (measurement, agency team, business marketing) by running and publishing case studies, holding webinars, and public speaking engagements

• Laid foundation for Deep Media Technologies (Digital media consulting) through competitor analysis, account reviews, and customer journey analyses• Development of media strategies and optimization of campaigns in Google Adwords (Adwords Editors, Keyword Planner, Search Query Reports, Google Trends)• Close collaboration with management on marketing and sales• Project management of cross-functional, international teams - Strategic planning, management and reporting of… Show more • Laid foundation for Deep Media Technologies (Digital media consulting) through competitor analysis, account reviews, and customer journey analyses• Development of media strategies and optimization of campaigns in Google Adwords (Adwords Editors, Keyword Planner, Search Query Reports, Google Trends)• Close collaboration with management on marketing and sales• Project management of cross-functional, international teams - Strategic planning, management and reporting of retargeting campaigns - Developing media strategies and optimization of campaigns •Responsible for the introduction of an internal reporting system Show less

• Senior Manager Consulting – Performance Media Deutschland GmbH, Hamburg• Strategic consulting of management board: Evaluation, presentation, and suggestion upon use of occurring digital trends and recommendations for action • Elaboration and presentation of media strategies for pitch presentations, quarterly business reviews, and workshops - Digital market entry strategy for a top German travel client for 24 countries - Digital marketing strategy for cruise ship… Show more • Senior Manager Consulting – Performance Media Deutschland GmbH, Hamburg• Strategic consulting of management board: Evaluation, presentation, and suggestion upon use of occurring digital trends and recommendations for action • Elaboration and presentation of media strategies for pitch presentations, quarterly business reviews, and workshops - Digital market entry strategy for a top German travel client for 24 countries - Digital marketing strategy for cruise ship company in premium segment - Digital branding with focus on online video and social media • Market and competitors analyses for client acquisition and existing customers • Project management of cross-functional teams – cooperation with classical marketing agencies, market research companies and external digital marketing service providers• Business Development for Digital Out of Home, GAFA economy and Content Marketing Show less

• Preparation of presentation for current and potential clients• Market analyses of digital trends• Creation of online media strategies• Running of meetings with clients and business partners• Management of strategic projects and campaign reviews

• Preparation of presentation for current and potential clients• Market analyses of digital trends• Creation of online media strategies• Running of meetings with clients and business partners• Management of strategic projects and campaign reviews

• Laid foundation for Performance Media’s spin-off esome (efficient social media), a certified Facebook marketing partner for ad technology• Planning and daily optimization of campaigns using Google Adwords, Facebook Power Editor, Twitter and Real Time Advertising platforms such as Doubleclick and Turn • Analysis of advertising activity of potential clients and suggestions for client acquisition• Preparation and execution of pitch presentations

Real Time Bidding on Facebook, Google Adwords, Invite Media and Doubleclick AdExchange

• Assigned to various departments (Purchasing, Multi Channel Marketing, HR, CSR, Strategy & Controlling, Marketing for Shopping24)• Responsible for the implementation of group-wide controlling and strategy system• Produced case study on Otto Group market entry into Brazil

• Assisted in daily business in marketing operations • Arranged and evaluated customer events • Contributed to Public Relations and advertising • Supported Customer Service desk