An experienced, highly skilled, and driven Head of E-commerce, I am passionate about transforming websites and e-commerce businesses. With a proven ability to manage and motivate IT professionals, creatives, and data inputters, I deliver first-class web solutions in a highly competitive marketplace. My expertise spans across Magento and Shopify platforms, and I have a successful track record selling through alternate online marketplaces such as eBay and Amazon.Having owned and run a successful web development agency for fourteen years, I possess extensive experience in managing small, medium, and large websites. My work ranges from mentoring start-up businesses to supporting long-established companies, guiding projects from conception through to completion and ongoing support.I take a holistic approach to the commerciality of a website, considering not just sales, but also the costs and the underpinning objectives. This comprehensive view ensures that all aspects of the business are aligned for optimal performance and sustainability. By focusing on the entire ecosystem of an e-commerce operation, I help businesses achieve their goals in a balanced and efficient manner.I am committed to strong work ethics and adhere to web standards to ensure the best solutions are delivered. In May 2014, I authored "Owner's Guide to a Small Business Website," a comprehensive guide written to assist business owners in navigating the complexities of web development, whether they're starting out, employing an in-house designer, or contracting a digital agency. Though some content may now be outdated, the fundamental principles remain relevant.Outside of work, I am passionate about traveling and tea. In 2023, I qualified as a Tea Champion with the UK Tea Academy, further enriching my personal interests.