Fractional CMO services for companies ready to take their marketing to the next level

Led digital transformation efforts for MedSend. Responsible for marketing and communications strategies to engage and attract new and existing donors through both traditional and digital platforms.Increased donations by 33% YoY: Launched bi-monthly webinar programs to replace in-person fundraising events, incorporated effective storytelling techniques within the messaging platforms, and optimized web campaigns for conversionsIncreased website traffic by 37% YoY: Directed content strategy and paid/organic efforts to align brand messaging with target audiencesLeveraged technologies for efficiencies: Transformed existing processes and procedures for efficiency. Created Marketing Hub within Sharepoint for asset categorization, introduced marketing collaboration and scheduling calendar and tools, and directed consultancy in Salesforce migration and email integration project

Led team of five, responsible for technical and architectural site optimizations, content strategy, organic social media strategy, copywriting, and designDevelop Content Strategy: Worked with ten dental specialty areas, each represented by a Marketing Communications manager and team of Brand / Product Managers. Developed editorial calendars with each, leveraging keyword research and content gap analysis data. Coordinated with other channels, including email, social, and paid media to develop all-encompassing digital marketing campaignsDeveloped SEO Strategy: Performed regular site audits to ensure that the site was technically and architecturally sound. Coordinated ensuing site work with developers, IT, and ecommerce teams. Monitored overall site health, keyword performance, and analytics to drive ongoing optimization workDeveloped and presented monthly business reviews for executive team and cross-channel team leadership. Championed team strategies and presented solutions / needs for resources to advance team goalsCoaching & Development: Provided leadership and growth opportunities to team members through weekly 1:1’s, performance reviews, goal setting, and development opportunities designed to build skills and foster leadership abilities

Provide digital marketing services to clients in healthcare, real estate, insurance, financial services, technology, and staffing industriesServices performed have included: Marketing AuditsSEO / Site AuditsMonthly reporting - Google Analytics / social platform analytics Customer Interviews Content Strategy / Editorial Calendar creationOutsourced Content Creation (web content, blogs, social media posts, email marketing communications)Training for Internal Marketing teams Agency Liaison to manage outsourced content creation, Google Ads, web development

E-Business Consultant within Virtual Channels Group / Digital Marketing team to provide training and consultative services to educate business partners on the value of SEO (Search Engine Optimization) - Train key stakeholders on best practices in developing internet marketing strategies that allow our content / website to rank highly within the search engines.- Collaborate with marketing managers to develop customized training curriculums / presentations regarding creating and optimizing digital content (including blog posts, press releases, videos, web pages, and social media posts), understanding analytics, and maintaining a technically and architecturally sound website- Facilitate training sessions for stakeholders via in-person presentations and virtual meetings/ conference calls- Consult with business partners to understand marketing objectives, assess training and development needs, and design training curriculum based on goals and skill levels.- Designed customized training programs for Corporate Communications, Education Financial Services (EFS), Deposits, Insurance, Home Lending, and Enterprise Social Media- Developed comprehensive SEO strategic roadmaps for Wells Fargo Advisors, The Private Bank, Deposits, Home Lending, Corporate Communications, and the Needs Based Area and Financial Education lines of business- Introduced SEO Masters Program within Corporate Communications to move select group of stakeholders along a training continuum and advance as Subject Matter Experts (SME’s) within their group- Manage and engage vendor resources for implementation of strategic recommendations- Managed RFP process for new vendor selection- Negotiated $1M in statements of work for Global SEO account and LOB engagements

Hired to increase company’s online presence by creating new website and launching social media presence on Twitter, LinkedIn, Facebook, and Google+. - Added more than 500 pages of content all indexed by search engines. Worked with internet marketing company to design, build and launch entirely new, much more visually appealing website. - Populated website by using proprietary CMS to edit and port existing content in addition to creating new content. New features include corporate blog, corporate news section, “In the Community” section, photo gallery, enhanced resource center, videos, and standard social sharing icons.- Boosted local SEO efforts by incorporating information on company involvement in communities each office serves in website content.- Introduced press release service to company, which resulted in national exposure in new markets where company is considering expansion efforts.- Grew website traffic by 47% in a six-month period following launch of new site.- Launched email marketing efforts by working with IT department to create email databases for maintenance programs and residential / commercial accounts.- Launched and grew social media presence to #1 in industry for Twitter followers after only six months by forming connections with other energy companies, key contacts in client segments, and news sources.- Developed and introduced Corporate Social Media policy for all employees- Designed and delivered Social Media training sessions for senior executives, sales representatives, and customer service personnel - Hired, trained, and managed inside sales reps, graphic artist, and marketing coordinator.

Founded wholesale e-commerce apparel company in 2004Generated over $5M in sales over 7 year life of the businessDeveloped all website content Managed all Search Engine Optimization, Search Engine Marketing, and Email Marketing campaignsNegotiated national partnerships with leading upscale department stores, specialty retailers, and manufacturers to purchase overstock merchandise at pricing well below original wholesaleSold overstocks in bulk quantities to independent retailers and overseas brokers Managed over 700 accounts on six continentsDeveloped team consisting of four direct reports and sixteen Event-based employeesNamed Wholesaler of the Month twice by Web Wholesaler MagazineSuccessfully split business into two separate divisions: Wholesale and RetailSold Wholesale Division (Madison Avenue Closeouts) in 2011Sold Retail Division (Charlotte Warehouse Sale) in November 2010

Opened expansion office in one of several target cities for SoftChoice North American expansion.Responsibilities as selling manager included hiring, training, managing and sellingGrew office to over $1M in annual sales in less than 3 yearsPartnered with major software publishers to penetrate accounts in the mid- to large business marketCo-Presented Licensing Seminars at both Client and Industry Events with MicrosoftAchieved Microsoft Sales Specialist Designation

Opened two expansion offices/territoriesSold technical furniture products to LAN Managers / Network Operations Centers in both Corporate and Government Accounts

Sold business forms and labels to corporate and government accounts in Cleveland, OH