In this position, I led a high performing team of digital marketers responsible for website content and user journey, SEO, digital campaign strategy and execution (including SEM, paid social, programmatic, and email marketing). Additionally, I managed the Business Development Center team, ensuring effective online marketing lead qualification supporting 70+ stores. My role involved establishing clear goals and meticulously tracking relevant metrics.

As the head of the marketing team at Concordia Language Villages, I spearheaded brand development and enrollment marketing for 15 unique Language Villages. My responsibilities encompassed a wide range of areas, including creative services, media production, data and systems management, and both digital and print advertising. Notably, I played a pivotal role in guiding our organization’s transition from traditional to digital marketing. My hands-on involvement extended to executing Google Ads, social media advertising, and online lead generation. Additionally, I closely monitored website performance using Google Analytics and focused on conversion rate optimization.