In my current role, I lead the development, management, and execution of comprehensive brand marketing strategies for CLECO and APEX brands, aligning global and regional initiatives. This includes orchestrating digital activations, launching new products, and driving key go-to-market commercialization efforts that elevate brand visibility and market share.

In this role, I am responsible for developing, managing and executing integrated brand marketing plans that support global and regional marketing initiatives for CLECO Production Tools, including digital activation, new product launches and other key go-to-market commercialization initiatives.

In this role, I managed the North America electronic and industrial markets for a diverse Electronics tools portfolio under the WELLER brand, which includes professional hand and automated soldering stations, filtration and precision tools. I developed and executed high-impact channel ABM programs that align with business objectives.

With Rheem for the Air and Water divisions, I managed promotional activities, contractor programs and supervised product commercialization. I also created innovative digital tools and engaged with diverse teams to roll out new programs and promote dealer loyalty. I assessed sales volume and allocated over $60M budget to target opportunities for growth. I revamped the Rheem and Ruud elite dealer programs that drove the largest incremental increase of dealer participation and sales growth to date. I successfully executed first-ever national conference and expo in service to over 2K clients, prompting loyalty expansion to over 800 contractor attendees and incremental sales growth in excess of $32M. I was also recognized for boosting training engagement by over 4K contractors and increasing financing program valuation by 1246% from $17M to $175M. And I increased contractor participation by 69%, earning highest sales distinction within the company and facilitating $12M client acquisition.

With Trane, I established training protocols and allocated high-volume budgets in excess of $10M involving vendor contracts, consumer promotions, and lead generation. I also achieved improved customer satisfaction and implemented customizable features for dealer web pages to maximize quality assurance. I implemented iPad retail selling tool app and executed national dealer conference for over 1000 attendees, reflecting 71% increase. And, I delivered elite dealer program growth by 16% and developed Connecting with Today’s Consumer regional dealer training program involving over 1200 dealers, a 50% increase in dealer reach.

As a marketing director, I improved client development and deployed marketing strategies to bolster client service programs and establish internal and external controls. I also coordinated web development and drove web traffic and page rankings through strategic assessments. I allocated budgets in excess of $1.5M and handled vendor contracting. I integrated Four Walls marketing program, yielding 40% increase in sales. I evolved public relations program to boost pick-up dates from 5% to 37%. And I aggressively enhanced design team collaboration to boost web traffic by 67% and increase leads by 188%.

With Henkel, I supervised new customer acquisition and coordinated business unit development. I also enhanced vendor engagement and communication effectiveness. And I contributed to corporate promotions with such organizations as NASCAR and launched new brands.

Provided dynamic direction on behalf of the trade show and event participation unit for an electronics capital equipment manufacturer of adhesive dispensers | Managed 40+ regional, national, and international trade shows per year | Hosted a variety of dinners and pre-show events that targeted major buyers • Key strategist credited with building new partnerships and improving communications between company and clients• Reduced tradeshow expenditures in one year by 25% while improving company exposure, maintaining lead generation, and establishing ROI• Led RFP, build production, and implementation of two new booth designs and builds for up to 80 x 80 space requirements