A healthy dose of curiosity, an innovative spirit and bias for action combined with being data-driven defines my approach. I am a "make-it-happen", "puzzle solving" marketing pro / doer. I am a High Stakes Marketing and Communications Whiz. I plan, lead, and optimize filling the funnel to drive conversion. Built from 15+ years of spearheading strategic marketing roles for Industry Clouds, SaaS, websites, digital programs and apps. I’m an accomplished GTM planner and audience / product marketer and excel at breaking through silos, bringing welcomed structure while team and culture building. I’ve won awards for my integrated content marketing and grassroots campaigns that achieved exceptional outcomes; produced a highly engaging webinar series that grew retention rates and fostered a vibrant community, and many customer endorsement video testimonials; launched new clouds; created transformative PC retail shopping strategies (Cat. Mgmt.); and more.I get my kicks working on the forefront of forefront - Clouds, AI, apps and A/R. It fills my cup to collaborate with smart peeps who share the same love for their work and a passion for landing customer journeys that 'win customers' and generate social currency. Being the ‘voice of the customer’ is my obsession. It helps shape my plans to drive strong business outcomes. My demonstrated "Funnel Filling" capabilities include:• Cloud + Community Management• Go-To-Market (GTM): planning, budgeting, team leadership + executiono Partner Co-Marketing: envisioning, strategy, negotiation, evaluation o Influencer Marketing: Word-of-Mouth grassroots movements inc., Experiential, Fan Creation o 'Lifestyle' Marketing to diverse segments, e.g., Millennials, GenZ, Students, and SMB• Advocate Building: Partner, Customer + Field • Master Connector + Collaborator• Brand, Story Crafting and Narrative • Evangelism / Retention (loyalty) Strategies • Retail Category Management + Merchandizing• Digital, inc. Social, Search, Mobile Marketing - strategy, promotion, evaluation• Customer Research and Segmentation (testing and business analytics) • Team Creation: culture, management and leadership