Lisa Suppan Email & Phone Number

Manage marketing programs in support of company’s lead generation and customer nurturing initiatives. Execute best in class events targeting dealer salesmen and customers with an emphasis on programs that showcase the company’s products and market goals. Support marketing and brand deliverables and collaborate on content messaging and development.Highlights:• Oversaw LH Account Based Marketing campaign. Reached 600+ data driven targets through mobile geo-fencing, social, paid search, email and direct mail generating 46 leads to date.• Organize the annual dealer incentive trip. Luxury trip for 200+ attendees – top salesmen, executives and partners. Annual budget $875,000.• Manage the NASCAR Customer Engagement events. Thirty-six races annually. Average annual attendance 250+. Results: 86% of attendees having a better understanding of the brand and 94% of hosting dealers feel the experience is a value add to the sales process.• Planned and executed a product launch 65 location, multi-city product tour in the US and Canada. Results: 86% of the dealerships reported being satisfied or very satisfied with the event.• Lead administrator for the dealer salesmen annual sales incentive program, Bulldog Club. Key achievement: Reducing administration costs by 95% in three years.• Launched a 12-part/4 segment dealer prospect program to promote the benefits of purchasing a Mack truck. Generated over 775 prospects and $45,000+ in department revenue in a one-year span.

Developed new and innovative ways to communicate product information to a sales network across the United States and Canada. Organized sales literature campaigns from original concept to print production.Highlights:• Developed over 50 specification brochures and manuals supporting a subscription base of over 575 enrollments including dealers, vendors and company employees.• Enhanced the dealer sales tool by successfully launching Product Information Sheets. Allowing dealers to see images of truck components, including technical information and features.• Created a process and procedure manual for sales personnel that provided over 30 topics related to customer order fulfillment. Resulting in the dealer network better understanding the department functions.

Provided high quality customer service to the dealer and sales organizations through timely responses to inquiries related to order processing, delivery lead times, inventory goals, order status, and shipment information. Utilized customer relationship management software to maintain a high volume workload within a deadline driven environment.

Developed, presented and implemented marketing proposals. Recommended new and enhanced products and marketing strategies. Cultivated and maintained a mutually beneficial working rapport with account base.• Successfully sold advertising space in the daily newspaper with a circulation of 109,000 daily and 148,000 on Sundays. Resulting in maximum exposure for my clients.• Achieved approximately 2 to 3 new clients per month through effective marketing, cold calling, networking, professional sales presentations and follow-up.• Promoted an effective working relationship between the company and client by assisting businesses in developing and maintaining successful advertising campaigns. Wrote print copy and advised on design and layout of advertisement.

Promoted by and reported directly to the District Sales Manager. Directly accountable for driving store revenue and running the operations of a store per company standards. Responsible for meeting sales goals set by the strategic sales plan.• Decreased employee turnaround and increased customer satisfaction by developing a highly driven staff through hiring, training, leading, and motivating new team members.• Achieved an enjoyable shopping experience for the customer by ensuring the proper inventory controls, merchandising, cash controls and customer problem resolution procedures were in place.• Provided optimal customer service in person and on the phone, all the while utilizing the computerized point of sale system to complete transactions and maintain member accounts.

Bachelor’S Degree, Communication

Aas, Broadcast Sales & Communications