Lisa Sutherland Email & Phone Number

Hamilton, Waikato, New Zealand

Hamilton

Key projects:- Communication and marketing strategies - Communication and marketing channel audits for local government and sport union clients. - Customer experience review and strategy development for retail client with stores and online presence. - Organisational DNA, brand positioning, and values development with visual brand identity development and.

Hamilton, New Zealand

Responsible for developing and implementing the international strategic marketing and communication plans with the ultimate goal of enhancing global reputation & increasing student recruitment. - Development and implementation of direct marketing and communication conversion and nurture programmers.- Successfully led the development & implementation of a.

Oversee the University brand and overall reputation by actively managing and directing all general marketing requirements for the University including publications, collateral, & events promotion. - Managed the marketing advisor teams and design teams totaling 8 staff (domestic and international).- Led the campaign development and implemented key national.

Hamilton, New Zealand

Implement marketing and communication plans and develop marketing automation programmes using email as the direct channel source. Provide strategic advice to the University on all international marketing requirements. - Contributed to redevelopment of University website including the website architecture, customer experience and requirements for content..

Hamilton, New Zealand

This position was responsible for developing and supporting marketing campaigns for, predominantly, domestic recruitment to the University of Waikato. The role included providing advisory support for marketing initiatives to seven University faculties.

Hamilton, New Zealand

This position covered marketing, events management and social media initiatives to increase brand awareness and sales of subscriptions to the Waikato Times, a regional daily newspaper. Also responsible for sponsorship relationships and developing advertising campaigns. Implemented the first ever paid content for the Waikato Times facebook page to boost.

Hamilton, New Zealand

Sole marketing, communications and events coorindator for non-for-profit youth development organisation in Waikato. Responsible for increasing brand awareness of the organisation and the benefits of it's youth development programme. Achieved securing placement of over 35 news articles across four key Waikato Region community newspapers annually..