Marketing Manager
Current- Led market launch of 20-25 international and domestic conferences per year covering multiple life sciences knowledge sets from idea creation to execution
- Increased event registration through digital, email and mail campaigns, and online PR campaigns
- Provided overall marketing strategy and expertise for each conference with responsibility for campaign strategy, budget, implementation, ROI and all conference analytics
- Built and managed strong relationships with external publications, associations and industry content hubs to increase event awareness and position the organization in the market as a thought leader
- Contributed to business development and sales team by generating inquiries and leads through email marketing
- Developed engaging email, advertising and social media copy to publicize upcoming conferences