Marketing Manager
Current• Led market launch of 20-25 international and domestic conferences per year covering multiple life sciences knowledge sets from idea creation to execution• Increased event registration through digital, email and mail campaigns, and online PR campaigns• Provided overall marketing strategy and expertise for each conference with responsibility for campaign strategy, budget, implementation, ROI and all conference analytics• Built and managed strong relationships with external publications, associations and industry content hubs to increase event awareness and position the organization in the market as a thought leader• Contributed to business development and sales team by generating inquiries and leads through email marketing• Developed engaging email, advertising and social media copy to publicize upcoming conferences• Utilized Google Ads and LinkedIn Ads to maximize web traffic and conference attendance and organic outreach