I've always believed you should take advantage of opportunities when you see them. That’s what makes the marketing work at LIMRA and LOMA so engaging.We provide research, education and networking for financial services professionals across the U.S. and around the world—from Asia to the Caribbean. As Chief Marketing Officer, I'm focused on connecting members with opportunities to learn and meet with industry peers to improve their skills so they can succeed in their roles. It takes strategic thinking, research and teamwork for everything to come together.I spend time and attention on:• understanding our members and connecting their employees to opportunities most relevant to their roles• integrating digital targeting efforts to connect people more efficiently to the information they need• encouraging my teams to grow professionally and strengthen our ability to help our membersSuccessful marketing is all about engagement, externally and internally. I lead a group of over 35 people, and my success is tied to the growth of the team and its leaders.The other thing I enjoy about my role in marketing is the mix of creativity and strategy—that’s always been a draw for me in my own life. From museums to music to cooking, I get inspired watching people create. It’s infectious. Cooking has become my favorite creative outlet—nothing brings me more joy than creating a meal and feeding others.Specialties include: employee/leader development | strategic marketing | executive leadership