Lisa Taylor Email & Phone Number

London, GB

London, London, GB

Leading the Marketing Excellence program across a diverse range of industries. Working with the Marketing team to develop skills and drive marketing performance.

London, London, GB

Bristol, Bristol, GB

• Global virtual events business for senior leaders. Green field data and marketing transformation role where I recruited and coached a data, digital, content and marketing management team of 40. Developed a Build.
• Commercial Impact. Increased leads to Business Development teams leading to 4m revenue in 10 months and a 230% YOY growth in senior C-level delegates to virtual events from marketing activities worth 2.1M.
• Implemented marketing automation technology (Marketo), content led email marketing shifting open rates from 7% to 28%.
• Re defining the Marketing Strategy. Changed strategy to focus on brand, content, and demand gen campaigns reducing the cost per acquisition for paid digital ad campaigns to under £100, ad CTR from 0.5% to 2%. Developed.
• Data Management. Standardised core data fields improving data quality, growing the prospect database by 500,000 records to fuel delegate and sponsor sales pipelines. Market/audience mapping for new SaaS product.

Richmond, Surrey, GB

• FTSE 100 Events and Online Community business where I worked as a part of the management board to transform a team of 100 marketers creating a skilled multi-channel digital specialist team in the UK and offshore to.
• Strategic marketing management with a matrix marketing community including Marketing Strategy and Planning, Content and Social Media, Marketing Automation, Demand Generation, Design, Data and Marketing Technology.
• Commercial focus. Managing lead tracking from source to revenue to drive new business of 8.3m revenue from online forms, conference and visitor revenues of 1.8m. Building Sales and Marketing Excellence programmes.
• Customer driven behavioural-led marketing campaigns. Connecting email, web and social marketing with open rates of 44%, click rates of 11% and 9% increase in unique web traffic users across the UK web sites. Social net.
• Enabling customer value through brand development, technology and data introducing new online meeting platforms, innovative lead scanning technologies, registration vendor management and moved 45 websites onto Adobe in.

London, GB

• A Data, Publishing, Online Community and Events business where I directed a team of 50 marketers, developing a marketing building block strategy with a budget of £2M. In Jan 2016 I moved into an EMEA marketing.
• Digital Marketing Performance with a Customer Focus. Increased digital ad conversions by 18%, email by 23%, through improving channel performance to deliver registrations across 24 events. Managed multiple brands.
• Sales and Marketing Collaboration and Revenue Generation. Delivered marketing generated leads to sales teams creating £1.4M marketing influenced revenue in 8 months.
• MarTech Management. EMEA adoption of marketing automation, Drupal, BOX working with IT Services for content sharing, Adobe standardisation, SSO technology, use of social reg tools GleanIn and Ingo, HootSuite for social.
• Digital Skills Development. Created marketing foundational skills training for data, digital, and copywriting.

London, GB

• Developed data and behavioural driven marketing strategies to deliver revenue opportunities across the Pharmacy and Aviation businesses by building a digital team of 10 people around email marketing, SEO, PR and Social.
• Brand development. Launched the MRO Network brand for the aviation division to bring together key products including website, emails, conferences, magazines and an exhibition.
• Subscription marketing. Created the subscription marketing plan to generate a further 63k revenues.
• Digital marketing programmes. Launched the new MRO-network.com website for the aviation audience growing traffic by 20% in 8 months. Launched an online training programme for pharmacists called update plus generating.
• Events and conferences. Launched the C+D Summit bringing together 90 grass roots pharmacists and senior healthcare professionals. Delivered 600 pharmacists and healthcare professionals at C+D Awards. Multi channel.
• Database creation. Data strategy to create a single customer view, selecting the CRM tool and working with IT to import multiple data sources.

London, GB

• Working across the online, magazine and event Healthcare brands Chemist and Druggist, Pulse and SeachMedica to create the audience development acquisition and retention marketing strategy. Led the UK marketing team.
• Brand Development and Customer Research. Developed brand value propositions and audience research programme for webinars, an online education service for General Practitioners called Pulse Learning delivering 409.
• Digital Marketing Channel Performance. Improvements in email activity rates (40% open and 20% click through rates). Analysis of website activity monitoring of inbound links, search engine referrals, content marketing.
• Event Marketing. 80 delegates per business/clinical seminar, 400 delegates at The National Association of Primary Care, 300 delegates at the Pharmacy Show.
• Subscription Management. Managed top 10 pharmacy accounts with sales teams for the magazine subscription product including Boots, Co Op, Asda, and developed acquisition and renewal programmes to secure £1.2M revenues.
• Database Management. Email marketing database of 154,000 healthcare contacts.

London, GB

• Developed and launched a new and innovative vertical search engine for healthcare professionals leading a multi-disciplinary team including sales, marketing, and product owners.Areas of focus:
• Brand strategy. Developed SearchMedica branding and communications plan for the UK market, international brands in the US, France and Spain launching 3 new healthcare audiences, Nurses, Pharmacists and Medical Students.
• Online audience building strategies. Built traffic levels from zero to 34,000 monthly unique (GP UK population 40,000) using email marketing and strategic partnerships.
• PR programme development. Online coverage in healthcare sites and journals and in The Times/Telegraph.
• Customer research. Led extensive online user research creating an active 1,000 user group to test the beta medical search engine and ran an online quality survey with response rate of 500 users.

London, GB

• Established strategic multi-channel marketing programmes for the healthcare division brands to build an online healthcare audience, deliver subscriptions (online and magazine), events and managing a marketing.
• Digital Marketing Management. Created PR, direct mail, email, digital ad campaigns and SEO programmes to engage GPs and Pharmacists with editorial content and drive users to the branded websites increasing website.
• Product Launches. Launched a range of 30 seminars for GPs generating 80 delegates at each event.
• Customer Research Programmes. Managed an extensive research programme for the healthcare magazine titles including reader surveys and focus groups, re launched six key magazines to retain the lead in the associated.

Abingdon, Oxfordshire, GB

• Established and implemented the marketing strategy for Doctors.net.uk and generated 850K in revenue through online client campaigns reaching 50% to 70% response rates.Areas of focus:
• PR Management. Generated extensive PR coverage in broadsheets, trade press and BBC TV. Managed design and PR agencies with budget responsibility of £150k.
• Key Account Management. Created and managed key client online marketing campaigns including Pfizer, AstraZeneca, Lilly Pharmaceutical and Procter & Gamble.
• Product Launches. Launched an online drug request service for doctors. First campaign achieved 7,000 drugs delivered to doctors within 4 weeks. Developed an online educational programme to doctors, integrating a.
• Web Management. Created and managed a commercial client web site generating ongoing leads for business development.

., GB

• Led the strategic planning, execution and evaluation of CRM and customer acquisition strategies to key customer areas with budget responsibility of £200k. Managed a marketing team of two, design agency and other.
• Marketing Management. Planned, executed and evaluated a permission marketing direct mail survey campaign with 8% response rate exceeding business targets.
• Event Marketing. Managed marketing communications for an extensive business events programme generating delegate number of 200-300 per event.
• Customer database management to develop, execute and evaluate specific marketing campaigns including monthly direct mailers for lead generation, events and building awareness. Project managed 46 page quarterly magazine.
• Product Launches. Developed Fast Track membership club for Surrey Entrepreneurs with 200 members, including a Fast Track web site to increase awareness and membership to the Fast Track Club.

Business And Marketing Ba Hons

Education record