- Owner of all products: PC applications, websites, emails and e-commerce platform.- Overall responsibility for UI and UX design of all software products.- Managed contract as well as internal team members. - Developed, strategized, designed, monitored, and analyzed data resulting from A/B ad, landing page, email, e-commerce and feature tests.- Collaborated with engineering, marketing, design, call center operations and new business development to ensure the viability, marketability, quality and constant improvement of all products.- Conducted usability testing to improve user experience of PC Applications.- Created promotional initiatives around spender behavior, sales data, and KPI trends.- Worked closely with legal counsel to ensure that all products meet FTC, International and 3rd party requirements and regulations.- Provided team leadership and fostered a collaborative environment focused on achieving a common goal.

- Developed and maintained thousands of campaigns in Google Adwords, Microsoft Adcenter, afterdownload, and Yahoo Search marketing containing over a million ads, and millions of keywords.- Managed national, international and geo-targeted campaigns that utilized multiple languages: English, German, French, South American Spanish, European Spanish, Brazilian Portuguese, European Portuguese, Danish, Dutch, Norwegian and Swedish.- Build/Design Keywords, Ads, & Landing Pages for SEM and retargeting campaigns.- Created daily, weekly, monthly, SEM reports.- Collected, analyzed, and acted on campaign performance data to increase sales within margins.- Used Google Analytics to analyze the best and worst performing ads and keywords and based on these findings make recommendations on ways to improve performance as well as implementation strategies by adjusting and/or creating new campaigns.

- Tasked with monitoring and tracking media coverage to create press clippings.- Collaborated with colleagues to draft press releases and media alerts on new product developments for various clients such as Rocketfish Lounge, Chocolatier Blue, Gather and Left Bank.- Communicated with clients on a day-to-day basis to gather company insight and provide streamlined communication regarding campaign execution.- Relayed client information to the firm via personal interviews.