Lisa Therron's Location
Wheaton, Illinois, United States, United States
Lisa Therron's Contact Details
Lisa Therron work email
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Lisa Therron personal email
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Lisa Therron phone numbers
About Lisa Therron
With over 10 years of experience leading B2C marketing for innovative and high-growth companies, I am a FinTech and Financial Services marketing expert delivering omnichannel campaigns that drive consumer engagement and revenue growth. At Katapult, I lead direct-to-consumer marketing for unique financing solutions that give every consumer the power to buy what they need online.My passion is creating powerful and effective brand and digital marketing strategies based on consumer research, the voice of the customer, and data analytics. I have optimized B2C promotional campaigns and tests for seasonal holidays and key events, resulting in over 20% improvement in campaign conversion rates. I have also built brand awareness and consumer engagement through top-of-funnel optimization and inbound strategies, resulting in 57% more followers on social, 31% more traffic to the website, and 24% more email subscribers. I am a creative problem-solver, inventive strategist, and engaged servant leader who embraces innovation, collaboration, and exceptional results.
Lisa Therron Work Experience Details
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Director B2C MarketingKatapultWheaton, Il, Us -
Director B2C MarketingKatapult Jul 2021 - PresentNew York, UsLead direct to consumer marketing for unique financing solutions that give every consumer the power to buy what they need online.● Optimized B2C promotional campaigns and tests for seasonal holidays and key events by employing omnichannel campaign strategies (website, social media, and email marketing), offer testing, comms optimization, and marketing automation workflow optimizations to deliver over 20% improvement in campaign conversion rates.● Built brand awareness and consumer engagement through top-of-funnel optimization and inbound strategies that leveraged content creation and conversion tactics across social media, email, and website channels, resulting in 57% more followers on social, 31% more traffic to the website, and 15% improvement in email engagement.● Provided thought leadership, organizational support, and strategic implementation for content marketing, conversion optimization, offer testing, video marketing, and virtual credit card customer experience. -
Vice President Of MarketingPerfect Aire, Llc Jun 2019 - Mar 2021Countryside , Illinois, Us• Delivered thought leadership for all marketing functions for over 30% growth in YOY revenue growth at consumer goods company selling indoor air quality and HVAC products through wholesale, retail, and e-commerce. Harness indirect and direct channel placements for delivering all marketing initiatives for B2B, B2B2C, and e-commerce across multiple brands with omnichannel strategies.• Increased revenues significantly through dedication to successful new brand launch using content build and go-to market strategies for website, retail POP advertising, outdoor advertising, packaging, digital advertising, video content and e-commerce build with newly acquired national retail partner (product website: https://denali-aire.com/). • Maximize e-commerce sales across 23 different retail partner accounts for B2B2C using tenacious leadership to drive the development of marketplace strategy, enhanced content build, pricing support, and product information management system (Salsify), through collaboration with sales, pricing, and key customer contacts for Amazon Seller Central, Wayfair, Houzz, Walmart, Home Depot, ACE Hardware.• Accelerated social media presence resulting in more than 200% lift in followers and 60K engagement using content and targeting strategies, resulting in advertising partnership interest from NBA team LA Clippers.• Created actionable digital marketing campaigns through strong marketing leadership, initiated by a growth mindset, engaged creative direction, experienced project leadership, and agency management acumen, to generate substantial increases in customer engagement and sales conversions for paid and owned channels.• Expert people leader with a proven track record of building, developing, and mentoring a team of 7-10 direct reports capable of setting and meeting ambitious goals, successfully completing a high volume of projects, and delivering on KPI targets. Manage marketing P&L; track analytics and report against KPI’s. -
Online Product Leader And Digital Marketing Manager, Financial ServicesSears Holdings Corporation May 2017 - Jun 2019Chicago, Il, Us• Produced $44MM+ in online revenues through dedicated leadership of digital marketing function for Sears Financial Services, by building compelling value propositions, negotiating competitive financing offers, and improving the online experience for Sears consumer credit card user.• Propelled the digital marketing strategy, digital channel placement, and acquisition and financing offer strategy based on a deep understanding of the customer, their needs and the retail marketplace, resulting in $325MM in credit card sales across the sears.com, kmart.com and shopyourway.com ecosystems.• Optimized digital marketing campaigns to exceed CAC and LTV targets though data driven analytics that compelled channel management and content creation, resulting in increased new account acquisitions. Led omni-channel optimization across digital, search, social media, email, TV, direct mail, and print, employing an obsession with data to manage both internal and external agencies for execution.• Steered online offer strategy for 3.5MM account portfolio across multiple business units with a focused vision toward streamlining efficiencies, and building collaboration with technology, merchant, and banking partner teams.• Generated business requirements, user requirements, and prepared businesses cases to gain approval from executive leadership for $1MM investment in technology solutions for improving the online customer credit application experience, projected to deliver over $18 MM in revenues.• Championed 6 MM account portfolio conversion through Agile project management, leading global integration team including IT, project management, risk and marketing across Sears and Citibank.• Managed over $4 MM marketing campaign budget to ensure profitability targets were exceeded; completed senior leadership reviews and prepared board meeting presentations. -
Marketing Leader, Outdoor Center For Leadership DevelopmentWheaton College Aug 2014 - May 2017Wheaton, Il, Us• Delivered $3M annually in revenues through high impact marketing campaigns using demand generation strategies, implementing brand marketing campaigns, and leading content development for multiple education programs.• Launched a new gap year program to achieve $648K in revenues and 32 new students using demand generation strategies through digital advertising (PPC and re-targeting), social media campaigns (paid and owned), email campaigns, event marketing and direct mail.• Increased website traffic by 27% and grew new users by 16% through customer journey mapping and iterating content strategies to increase engagement, and conversions.• Grew social media presence by 100%+ increase in Facebook page likes, expanded engagement, and launched Instagram platform through managed content strategy.• Owned the brand voice across all content assets and marketing campaigns to bring the brand and programs to life across assets, channels, and platforms.• Managed content production pipeline for digital ads, social media, website, blogs, video, and print collateral through strong leadership with in-house creative and external agency teams. -
Marketing Strategy ConsultantHarley-Davidson Financial Services Feb 2012 - Feb 2014Chicago, Il, Us• Directed the strategy setting and execution of a two-year new product development initiative that delivered over $145 MM in new motorcycle sales through dealer finance and direct-to-consumer marketing, by establishing market presence for the launch of three new consumer loan products.• Launched three new products and completed in market testing for New Rider, Military and Residual Value Loans. New Rider and Military Financing programs are now fully in market.• Analyzed and interpreted internal, market and competitor information utilizing consumer focus group research, user personas, financial analysis, and voice of the customer; identified underlying drivers of the market opportunity and trends as the base for development of new consumer loan products.• Provided data, business case analysis, and go-to-market recommendations regarding the creation, positioning, value proposition and target segmentation for the development of three new consumer financing loan products.• Created the frames of reference to evaluate relative attractiveness and risks of marketing opportunities and threats for new loan product utilizing Six Sigma methodologies.• Delivered analyses and recommendations regarding marketing priorities and resource allocations for geographic markets, market segments, and finance products required for product launch to key stakeholders using Design for Six Sigma methodology.• Developed a holistic view of target consumer segments & the rider journey influenced buying decisions to create new loan products that satisfied unmet financing needs for potential riders. -
Senior Strategic Account ManagerLexisnexis Risk Solutions Jun 2007 - Feb 2010Alpharetta, Ga, UsProvided single point of contact for Deloitte, Ernst & Young, Ameriprise, State Farm, and United Healthcare Group for product management, analysis/reporting, contract negotiations and marketing strategy. • Increased revenues to $7MM, a 30% increase in a recessionary B2B environment, through strong large account sales process, project management and process improvement initiatives that brought unique value to our clients. -
Relationship ManagerGe Money Oct 2006 - Feb 2007Norwalk, Ct, UsAccount manager with responsibilities for key strategic accounts with Porsche, Wal-Mart and Sam's Club, valued at $3.0 M.Generated new business opportunities with existing partners through channel expansion to achieve $900 K within 120 days.Built strategic annual marketing plans for partners through coordination of multiple functional areas. -
New Product/Retention Marketing ManagerGe Money May 2005 - Oct 2006Norwalk, Ct, UsConceptualized new products, vetted out market viability and developed product build and go-to-market strategies.Created the new product plans for build and launch of location based services with mobile partners.Delivered retention marketing campaign execution for auto services business to deliver $230 M in retained revenues.Developed primary consumer research through online surveys and focus groups to contribute to new product launch of location based services.
Lisa Therron Skills
Strategy
Cross Functional Team Leadership
Marketing
Negotiation
Sales
Product Development
Go To Market Strategy
Marketing Strategy
Account Management
Social Media Marketing
Digital Marketing
Google Analytics
Survey Research
Email Marketing
Email Marketing Software
New Business Development
Branding
Brand Development
Direct Mail
Creative Strategy
Credit Cards
Higher Education
Consumer Financing
Program Management
Multi Channel Marketing
Customer Retention
Market Planning
Analysis
Management
Crm
Strategic Partnerships
Competitive Analysis
Business Development
Mobile Devices
Leadership
Strategic Planning
Lisa Therron Education Details
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The University Of Texas At AustinMarketing And International Business
Frequently Asked Questions about Lisa Therron
What company does Lisa Therron work for?
Lisa Therron works for Katapult
What is Lisa Therron's role at the current company?
Lisa Therron's current role is Director B2C Marketing.
What is Lisa Therron's email address?
Lisa Therron's email address is li****@****ast.net
What is Lisa Therron's direct phone number?
Lisa Therron's direct phone number is +163066*****
What schools did Lisa Therron attend?
Lisa Therron attended The University Of Texas At Austin.
What skills is Lisa Therron known for?
Lisa Therron has skills like Strategy, Cross Functional Team Leadership, Marketing, Negotiation, Sales, Product Development, Go To Market Strategy, Marketing Strategy, Account Management, Social Media Marketing, Digital Marketing, Google Analytics.
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