Lisa Therron Email & Phone Number

Wheaton, IL, US

New York, US

• Lead direct to consumer marketing for unique financing solutions that give every consumer the power to buy what they need online.
• Optimized B2C promotional campaigns and tests for seasonal holidays and key events by employing omnichannel campaign strategies (website, social media, and email marketing), offer testing, comms optimization, and.
• Built brand awareness and consumer engagement through top-of-funnel optimization and inbound strategies that leveraged content creation and conversion tactics across social media, email, and website channels, resulting.
• Provided thought leadership, organizational support, and strategic implementation for content marketing, conversion optimization, offer testing, video marketing, and virtual credit card customer experience.

Countryside, Illinois, US

• Delivered thought leadership for all marketing functions for over 30% growth in YOY revenue growth at consumer goods company selling indoor air quality and HVAC products through wholesale, retail, and e-commerce..
• Increased revenues significantly through dedication to successful new brand launch using content build and go-to market strategies for website, retail POP advertising, outdoor advertising, packaging, digital.
• Maximize e-commerce sales across 23 different retail partner accounts for B2B2C using tenacious leadership to drive the development of marketplace strategy, enhanced content build, pricing support, and product.
• Accelerated social media presence resulting in more than 200% lift in followers and 60K engagement using content and targeting strategies, resulting in advertising partnership interest from NBA team LA Clippers.
• Created actionable digital marketing campaigns through strong marketing leadership, initiated by a growth mindset, engaged creative direction, experienced project leadership, and agency management acumen, to generate.
• Expert people leader with a proven track record of building, developing, and mentoring a team of 7-10 direct reports capable of setting and meeting ambitious goals, successfully completing a high volume of projects.

Chicago, IL, US

• Produced $44MM+ in online revenues through dedicated leadership of digital marketing function for Sears Financial Services, by building compelling value propositions, negotiating competitive financing offers, and.
• Propelled the digital marketing strategy, digital channel placement, and acquisition and financing offer strategy based on a deep understanding of the customer, their needs and the retail marketplace, resulting in.
• Optimized digital marketing campaigns to exceed CAC and LTV targets though data driven analytics that compelled channel management and content creation, resulting in increased new account acquisitions. Led omni-channel.
• Steered online offer strategy for 3.5MM account portfolio across multiple business units with a focused vision toward streamlining efficiencies, and building collaboration with technology, merchant, and banking partner.
• Generated business requirements, user requirements, and prepared businesses cases to gain approval from executive leadership for $1MM investment in technology solutions for improving the online customer credit.
• Championed 6 MM account portfolio conversion through Agile project management, leading global integration team including IT, project management, risk and marketing across Sears and Citibank.

Wheaton, IL, US

• Delivered $3M annually in revenues through high impact marketing campaigns using demand generation strategies, implementing brand marketing campaigns, and leading content development for multiple education programs.
• Launched a new gap year program to achieve $648K in revenues and 32 new students using demand generation strategies through digital advertising (PPC and re-targeting), social media campaigns (paid and owned), email.
• Increased website traffic by 27% and grew new users by 16% through customer journey mapping and iterating content strategies to increase engagement, and conversions.
• Grew social media presence by 100%+ increase in Facebook page likes, expanded engagement, and launched Instagram platform through managed content strategy.
• Owned the brand voice across all content assets and marketing campaigns to bring the brand and programs to life across assets, channels, and platforms.
• Managed content production pipeline for digital ads, social media, website, blogs, video, and print collateral through strong leadership with in-house creative and external agency teams.

Chicago, IL, US

• Directed the strategy setting and execution of a two-year new product development initiative that delivered over $145 MM in new motorcycle sales through dealer finance and direct-to-consumer marketing, by establishing.
• Launched three new products and completed in market testing for New Rider, Military and Residual Value Loans. New Rider and Military Financing programs are now fully in market.
• Analyzed and interpreted internal, market and competitor information utilizing consumer focus group research, user personas, financial analysis, and voice of the customer; identified underlying drivers of the market.
• Provided data, business case analysis, and go-to-market recommendations regarding the creation, positioning, value proposition and target segmentation for the development of three new consumer financing loan products.
• Created the frames of reference to evaluate relative attractiveness and risks of marketing opportunities and threats for new loan product utilizing Six Sigma methodologies.
• Delivered analyses and recommendations regarding marketing priorities and resource allocations for geographic markets, market segments, and finance products required for product launch to key stakeholders using Design.

Alpharetta, GA, US

• Provided single point of contact for Deloitte, Ernst & Young, Ameriprise, State Farm, and United Healthcare Group for product management, analysis/reporting, contract negotiations and marketing strategy.
• Increased revenues to $7MM, a 30% increase in a recessionary B2B environment, through strong large account sales process, project management and process improvement initiatives that brought unique value to our clients.

Norwalk, CT, US

Account manager with responsibilities for key strategic accounts with Porsche, Wal-Mart and Sam's Club, valued at $3.0 M.Generated new business opportunities with existing partners through channel expansion to achieve $900 K within 120 days.Built strategic annual marketing plans for partners through coordination of multiple functional areas.

Norwalk, CT, US

Conceptualized new products, vetted out market viability and developed product build and go-to-market strategies.Created the new product plans for build and launch of location based services with mobile partners.Delivered retention marketing campaign execution for auto services business to deliver $230 M in retained revenues.Developed primary consumer.