Cultivate and lead client relationships with brand and talent marketing solutions that enable direct clients and our client teams to drive direct hiring, enhance the quality of hire, ignite talent performance and maximize the value of the client’s employer brand.

Responsible for leading the GTM strategy, product positioning and messaging for Cielo's products and service lines. Work closely with Product Management and Sales Enablement to create, refine, and activate messaging and training for Sales and Service Delivery. Work with the Global Marketing COEs to lead external product launches and ongoing demand campaigns.

Responsible for strategy, innovation, partnerships, and growth of Cielo’s Consulting practice. Enabling transformation through business and talent strategy, employer brand, technology, DEI, data and change management. SME for global end-to-end brand strategies, solutioning, and driving growth across various service lines. NA Sales engagement lead and point for communications across the NA portfolio. Lead for Consumer Brands Business Services to increase pipeline growth. Lead for NA RFP’s to support RPO partnerships with ensuring we provide the right solutions and knowledge from a brand, talent marketing and overall candidate experience perspective. Providing scalability and flexibility when supporting and achieving the overall goals organizations are seeking. Supporting key resources throughout the organization to deliver impactful, creative, and relevant proposals and presentations. Interacting at the highest executive levels as well as HR leaders within organizations. Develop and implement advanced talent brand, attraction, and engagement solutions that enable clients to enhance quality of hire and maximize the value of client’s employer brand.

Develop and lead client relationships with brand and talent marketing solutions that enable clients to drive direct hiring, enhance the quality of hire, ignite talent performance and maximize the value of the client’s employer brand.

Maintained and managed client portfolio while overseeing account health, growth, and all brand and recruitment marketing engagements. Oversaw client contracts, managed services and projects, managing day-to-day tasks/projects (creation through to delivery) including Employee Value Proposition (EVP), Talent Value Proposition (TVP), career website, CRM engagement/nurture, ambient, and attraction campaigns (awareness, tactical, strategic, nurture, always on). Developed employer brand, candidate attraction, and communication strategies that are globally consistent, locally relevant, sustainable and successful. Development of GTM strategies, media, content ideation/creation, UX. Leveraged data sets to provide best-in-class potential and maximization of current platforms and technology, evaluating media performance and optimization. Media planning/buying, maintain marketing budgets and monitor campaigns. Agency of record responsibilities; maintain relationships in region with key suppliers, handle all media contracts and negotiations, evaluate user usage, and consult on fullest potential with platforms/tools/technology while consulting on vendor selection. Conceptualization and implementation of new media, model, rolling out PPC based performance with integrations into client career sites and ATS. Led QBRs/ABRs, present performance data, and concepts . Purchased 3rd party lists, vetting out, creation of strategy for campaigning, utilization of Mailchimp. Mentored junior team members to aid in their development.

Maintained and managed various clients' day-to-day projects, build rewarding relationships with clients, agency resources/practice teams, and internal team members. Lead discussions with clients relative to specific projects, including campaign goals, target audiences, KPIs, outcomes and next steps. Collaborate with cross-functional resources to manage a wide range of marketing tactics including career websites and landing pages, digital and traditional media, all forms of content marketing, CRM, and analytics. Effectively and efficiently direct media and analytics team to create, place, and manage media tracking tags. Test and monitor tagging regularly.

Head of all digital sales (B2B) for the recruitment division in Houston within the Hearst corporation, leading a team of 8, supported total team of 14. Recognized for portfolio growth, consistently exceeding monthly sales quota for the team, 70% new business growth. Conducted training on all digital products and strategies. Maintained and managed sales and pipeline activities, Salesforce and forecasting. Supported team on pitches and virtual and in person meetings. Hosted monthly lunch and learn sessions (with groups of 20 HR professionals), thought leadership, inform best practice recommendations, provide a view of service offerings and solutions. Utilization of Salesforce and HubSpot for email marketing. Collaborated and supported events and awards (TWP, Hiring Heroes, Salute to Nurses, etc.).

Managing and maintaining core accounts to ensure any requests and projects are completed successfully and in a timely manner. Blending my account service skills with my creative background, I have the ability to extend my practice and knowledge with other roles. I have gained knowledge of and experience working in all the different facets of the business. List of roles as followed: creative, account management, media planning/buying, and managing teams. Managed multimillion dollar accounts (Healthcare and Oil and Gas). Typical workday consists of the following: creating and coordinating advertising in multiple markets, negotiate with media, build and maintain client/media relationships, coordinate with the creative department and provide them with a creative brief. Acquired the skills necessary for success, working both B2B and B2C. Managing multiple projects and tasks simultaneously while meeting tight deadlines. Created and developed client campaigns, logos, and handled all advertising needs for recruitment and marketing requests. Spearhead design creation for print materials, advertisements traditional and digital media (print ads, digital banner ads, flyers, campaign assets), event signage, promotional items, in addition to creating and designing company logos.

Worked with advertising professionals, in the creative department as well as the service department. Created various print material (newspaper ads, magazine ads, billboards and template design. Responsible for mapping out floor plans and creating Emergency Response Maps with legend. Exact replica of the blue print floor plans. In addition to graphics and creative, I learned how to place recruitment and marketing ads in the appropriate media.

Served customers food and beverages, working as a team to have a good/successful shift and problem solving. I learned to deal with any situations in an appropriate manner. And learned how to strategize to do my job in the most efficient way possible.

Completed courses in various aspects of Advertising and Communications. Gained knowledge and experience producing an advertising campaign for Glidden Paint at Wal-Mart (NSAC). This experience was gained in my role as the Creative Director in the University of Houston team that participated in the 2013 National Student Advertising Competition as finalists in the Nationals at Phoenix Arizona. Having the drive and passion for advertising is key to success.

StirCrazy recently closed down all locations.

Here I developed communication skills as I had to serve and deal with any situation in this industry.