Lisa T. Email & Phone Number

Chicago, Il, Us

Recruited to spearhead and launch United’s $1B+ Domestic and International Menu Experience Portfolio for first class customers. Created industry’s first Regional Chefs Storytelling of new dishes and food products. Established short (5-year) and long (10-year) marketing strategy, community insight, vendor partnership, innovation platforms, customer feedback, portfolio assortment, packaging optimization, and national media and consumer promotions. Reported to the Vice President of Global Experience Marketing with eight direct reports; helped further functional expertise resulting in promotions.

Chicago, Illinois, Us

Selected into McDonald’s Exclusive Leadership Management Program by Senior Vice Presidents. Participation focused on developing operational, marketing, retail merchandising, and sales competency skills resulting in an Operations/Marketing Director position.

Chicago, Illinois, Us

Brand leader for identifying and recommending opportunities to reach new demographics through menu growth drivers. Leading long-term product strategies and concept testing to drive revenue, profit and share growth for McDonald's globally. Levered market structure data and primary consumer research to build brand extension strategy for menu meals that ultimately resulted in national launch and innovation platform. Created and executed growth plan for business unit's top innovation priority, exceeding trial and repeat targets and increasing distribution.

Charlotte, North Carolina, Us

Created new product communications, including development of the division’s overall product communications guide and the training of key managers and other staff. Handled all integrated marketing communications for System Sensor US and provided planning and communications content for Honeywell Fire Systems. Successfully implement marketing automation and digital marketing initiatives.

Auburn Hills, Mi, Us

Developed all marketing customer strategy efforts including multicultural, interactive, direct mail, dealer advertising and events for Chrysler/Jeep Brands $400 million media budget. Managed an extraordinary internal and external agency teams. Led major media/auto placement programs such as the PGA Tour Golf tournaments, Golden Globes, Oscars, Major Movies and Sports Teams. Generated short and long-term strategic brand plans to establish target markets, competitive positioning, product design/features, pricing strategy and promotional incentives.

Auburn Hills, Mi, Us

Developed and presented monthly corporate strategies to Senior Management that include brand development, product differentiation, regional trends, customer buying behavior patterns, competitive outlook and market research.

Master’S Degree, Marketing

Bachelor’S Degree, Business Administration And Management, General