Lisa T. Email and Phone Number
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Lisa T. personal email
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As a strategic marketing executive, energized by creating innovative solutions through thoughtful and holistic approaches to achieve results. Having worked over 15 years in different industries from Chrysler to McDonald's then finally United, I was able to use those experiences and judgments to drive business and human value by developing focused brand strategies, executing food models with excellence, launching new products, and coaching high-impact teams. LEADERSHIP ATTRIBUTES• Balanced Strategist: proven analytical, creative capabilities to solve diverse, complex business demands.• Vision-to-Reality Expertise: strength in identifying new opportunities, building focused plans to capture.• Unwavering Results Orientation: commitment constantly ideate, iterate new strategies to core challenges.• Collaborative Leadership: invested in developing strong, purposeful relationships, deliver vision & culture.
United Airlines
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Sr. Director Marketing InnovationUnited Airlines Apr 2016 - PresentChicago, Il, UsRecruited to spearhead and launch United’s $1B+ Domestic and International Menu Experience Portfolio for first class customers. Created industry’s first Regional Chefs Storytelling of new dishes and food products. Established short (5-year) and long (10-year) marketing strategy, community insight, vendor partnership, innovation platforms, customer feedback, portfolio assortment, packaging optimization, and national media and consumer promotions. Reported to the Vice President of Global Experience Marketing with eight direct reports; helped further functional expertise resulting in promotions.
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Accelerated Director Of Management CandidateMcdonald'S 2014 - 2016Chicago, Illinois, UsSelected into McDonald’s Exclusive Leadership Management Program by Senior Vice Presidents. Participation focused on developing operational, marketing, retail merchandising, and sales competency skills resulting in an Operations/Marketing Director position. -
Senior Marketing Manager - Menu InnovationMcdonald'S 2011 - 2014Chicago, Illinois, UsBrand leader for identifying and recommending opportunities to reach new demographics through menu growth drivers. Leading long-term product strategies and concept testing to drive revenue, profit and share growth for McDonald's globally. Levered market structure data and primary consumer research to build brand extension strategy for menu meals that ultimately resulted in national launch and innovation platform. Created and executed growth plan for business unit's top innovation priority, exceeding trial and repeat targets and increasing distribution.
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Senior Brand Communications Marketing ManagerHoneywell 2008 - 2011Charlotte, North Carolina, UsCreated new product communications, including development of the division’s overall product communications guide and the training of key managers and other staff. Handled all integrated marketing communications for System Sensor US and provided planning and communications content for Honeywell Fire Systems. Successfully implement marketing automation and digital marketing initiatives. -
Senior National Customer Experience Marketing ManagerDaimler Chrysler 2005 - 2008Auburn Hills, Mi, UsDeveloped all marketing customer strategy efforts including multicultural, interactive, direct mail, dealer advertising and events for Chrysler/Jeep Brands $400 million media budget. Managed an extraordinary internal and external agency teams. Led major media/auto placement programs such as the PGA Tour Golf tournaments, Golden Globes, Oscars, Major Movies and Sports Teams. Generated short and long-term strategic brand plans to establish target markets, competitive positioning, product design/features, pricing strategy and promotional incentives. -
Senior Product/Brand Marketing ManagerDaimler Chrysler 2002 - 2005Auburn Hills, Mi, UsDeveloped and presented monthly corporate strategies to Senior Management that include brand development, product differentiation, regional trends, customer buying behavior patterns, competitive outlook and market research.
Lisa T. Skills
Lisa T. Education Details
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Roosevelt University - Chicago, IlMarketing -
Western Illinois UniversityGeneral
Frequently Asked Questions about Lisa T.
What company does Lisa T. work for?
Lisa T. works for United Airlines
What is Lisa T.'s role at the current company?
Lisa T.'s current role is When thinking through an idea it's important not to get bogged down in complexity - think simple and clear..
What is Lisa T.'s email address?
Lisa T.'s email address is so****@****ast.net
What is Lisa T.'s direct phone number?
Lisa T.'s direct phone number is +163066*****
What schools did Lisa T. attend?
Lisa T. attended Roosevelt University - Chicago, Il, Western Illinois University.
What are some of Lisa T.'s interests?
Lisa T. has interest in Social Services, Children, Cooking, Economic Empowerment, Electronics, Civil Rights And Social Action, Politics, Home Improvement, Reading, Crafts.
What skills is Lisa T. known for?
Lisa T. has skills like Marketing Strategy, Management, Marketing, Leadership, Cross Functional Team Leadership, Product Development, Competitive Analysis, Product Marketing, Strategic Planning, Brand Management, Integrated Marketing, Direct Marketing.
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