• Designed distinctive men’s athliesure, active, and golf products that adhered to stringent quality standards and surpassed quartley sales goals YOY.• Led research, conception, design, and development of UNRL Women’s line to achieve an opening retailer buy of $1.2M. • Collaborated on the Vikings Hometown Collection limited edition hoodie designs (’22-’24) and engaged in consumer insights that created high demand for a sold out apparel series for men’s, women’s, and kid’s. • Developed and prototyped patentable apparel innovations.• Acted as the primary liaison for our manufacturers and responsible for conveying product specifications, timelines, and all relevant information.• Set target pricing and cost structures for new products; collaborated with suppliers to ensure adherence to gross margin requirements.• Utilized fabric properties and construction technologies for superior comfort and function.

• Designed technical and elegant sun coverage solutions for all body types across multiple user groups including mens, womens, kids, and accessories.• Assisted in forecasting trend, developing fabric, and setting design strategies for swim, active, travel, and casual categories.• Commissioned user testing for swim wear and active wear products with an ergonomic approach in real life situations.• Built inspirational concept boards and sketches to convey design direction according to merchandising strategies and sales data to deliver a curated assortment.• Created comprehensive tech packs and handed off to technical designers and product developers with documentation, samples, and verbal communication for prototyping.• Analyzed fit samples to ensure design vision and high quality execution of product.

• First-hand insight on designing for product cycles, seasons, color palette flow, and hanger appeal.• Outstanding customer service and relationship building by thoroughly and efficiently fulfilling customer needs.• Cultivated a creative and collaborative environment to inspire merchandising, drive sales, and build a cohesive and profitable team.

• Utilized proprietary fabric with heating technology for in-house prototyping of cold weather, base layer apparel and accessories for men and women.• Assisted in the production of custom orders for local and national sports teams including fabric spreading, pattern plotting, sublimation printing, and screen printing.

• Managed nine local designer's runway shows within an indie artist's event of multiple principles with 400+ attendees.