As the Marketing and Digital Communications Specialist at SickKids CCMH Learning Institute, I focus on building strong B2B partnerships and cultivating lasting relationships to enhance the visibility and impact of our mental health programming. I develop and implement strategic content and digital marketing initiatives aimed at promoting our offerings and driving engagement across various channels.Key responsibilities include:•Developing and executing content strategies to promote mental health programming and initiatives.•Writing high-quality content for social media, websites, newsletters, and reports, with a focus on SEO.•Leading digital campaigns, including social media content and email marketing.•Conducting research and analyzing performance metrics to optimize marketing efforts and identify new business opportunities.Passionate about mental health, I aim to further the impact of SickKids CCMH LI's mission through innovative and thoughtful communication strategies.

Project Leadership:I co-led a series of impactful projects within the Developmental Services Sector, aiming to drive innovation and ensure strategic alignment. Key achievements include:Collaborating on a framework for a Ministry-led project to establish a Center of Excellence.Co-developing a comprehensive 5-year strategic plan and a 1-year operational roadmap.Serving as a strategic advisor across various business areas to identify short and long-term goals.Crafting an effective decision-making framework and tailored work action plans, supported by a robust KPI inventory aligned with key strategic priorities.Business Framework and Stakeholder Engagement:I played a pivotal role in shaping the business framework for the COE, covering crucial aspects like environmental scanning, marketing strategies, financial statements, and communications planning. This involved creating diverse materials, presentations, and resources tailored to meet the distinct needs and preferences of a wide array of stakeholders.This combined experience reaffirms my commitment to crafting innovative and effective solutions, not only in project leadership but also in business development and stakeholder engagement.

I devised and coordinated comprehensive sales, marketing, and rebranding initiatives that yielded substantial, measurable results.◦ Increased annual registrants by 11.8% and surpassed annual revenue targets by an average of 7.8% ◦ Planned and promoted annual training calendar comprised of 70+ advanced learning programs◦ Conducted data-driven assessments, and recommended strategies for alignment, pricing, and growth◦ Elevated brand engagement with a 1.9% average campaign rate◦ Strategically managed and planned email marketing campaigns◦ Provided critical insights through sales reports, financial forecasts, and ROI projections◦ Coordinated website redesign and maintenance, optimizing user experience with SEO◦ Cultivated external stakeholder relationships, reinforcing a positive reputation within the community◦ Crafted and executed effective marketing and content strategies, boosting new registrants by 5% in the first year and maintaining growth at 10% in subsequent yearsMy experience at SickKids CCMH LI was characterized by driving growth and engagement through strategic marketing and impactful rebranding. It reinforced my passion for creating meaningful impact and my ability to deliver results.

As a Marketing + Sales Consultant for my own business, I specialized in crafting cost-effective marketing strategies that efficiently reached target markets and amplified distinct brands. Key highlights encompass:◦ Comprehensive business and competitor analysis, leading to actionable strategic recommendations◦ Crafting a customer journey map to enhance engagement touchpoints for a positive experience◦ Managing digital and traditional marketing, optimizing social media, and successful website redesign◦ Implementing tailored engagement strategies, from referral programs to e-newsletters, driving growth◦ Developing standardized sales reporting for efficiency and consistencyMy experience as an independent consultant honed my skills in breaking down complex projects into actionable tasks and underscored the critical role of effective project planning in ensuring successful project execution. This experience led to a passion for delivering tailored marketing and sales solutions and a commitment to meeting and exceeding client expectations.

Led the marketing and sales division for the Inn and Spa. Executed an end-to-end sales and customer acquisition strategy.