Lisa Thornsberry Email & Phone Number

Pinellas Park, Florida, Us

San Francsico, California, Us

San Jose, California, Us

San Francisco, California, Us

Modern Tech Stack: Implemented a diverse tec stack (Outreach, Gainsight, Zendesk, HubSpot, Gong, Chilipiper, Clari, Certinia) Managed Cross Functional Team: Was promoted to Manager after 1 year, led a team of 6 Salesforce, Gainsight, Zendesk professionals. Stakeholders were all go to market teams including Marketing, Sales and Customer Success Slack Integrations: Created workflow notifications from Salesforce to Slack, and forms in Slack to update and create records in Salesforce Salesforce CPQ: Evaluated CPQ providers and selected Salesforce, implemented and maintained Territory Management: Used Salesforce Maps and Territory Management; Designed and built custom objects and flows to seamlessly assign new accounts to multiple team members Launched Sprint Process: Organized BSA Team into Jira with two-week sprints using Agile Methodologies

San Francisco, California, Us

St. Petersburg, Fl, Us

Salesforce.com Cost Management: Evaluated Salesforce contract for 8 business units. Eliminated waste and downgraded licenses to save 60%, or $500,000.00 over previous year with no loss of functionality. Negotiated Salesforce, Informatica and Conga annual contracts. Conga Administration: Managed and created solutions with Composer, Sign, Batch and Contracts. Cross Selling App: Designed and built an application that evaluates a record and determines the likeliness of being a candidate for other business units and products. Salesforce Marketing Cloud and Pardot: Collaborated with marketing department to optimize reporting, create Journeys, and manage campaigns and marketing lists in SFDC for 8 business units. Troubleshoots and fixes integration errors and sets up new business units in Marketing Cloud. Championed Pardot launch. Automated marketing emails and assists with landing page development. Salesforce Mobile: Used Lightning App builder to customize the mobile experience for users. Informatica Cloud and Azure Data Factory: Troubleshot and maintained connections with multiple systems and SFDC. Lightning Implementation: Spearheaded a Lightning rollout across 4 business units within one year. Modernization: Replaced triggers and outdated code with process builder, app builder, flows. Team Development: Was promoted to manager after 6 months. The existing team was completely rebuilt by developing inexperienced employees into high functioning, independent administrators.

Conshohocken, Pa, Us

• Veeva Administration: Develops and continually improves a version of Veeva focused on payer reimbursement support. Maintains support and enhancement requests for 5 Veeva orgs.• Market Research Recruitment Business Processes: Redesigned and automated the market research recruitment process using Salesforce.com, Qualtrics integration, Conga Composer and advanced Conga work flow.• Mobile App Development: Configured Salesforce1 and Pulsar by Lumiex to meet the needs of Xcenda’s Client Services team.• Multi-Company Orgs: Sits on a small committee responsible for the development of an Org that serves four sister companies. Defines rollout process, communication and UAT for new development.• Data Management: Handles the migration of data from old systems into SFDC. Uses combinations of excel and SQL to clean and prepare data.

Fort Lauderdale, Fl, Us

•Project Management: Manages Salesforce.com customization projects. Tests new features CRM systems. Uses a project management system to document bugs, requests and support issues and follows them to resolution. •Development Team Leader: Leads a team of developers and system administrators. Manages “scope creep”. •Email Marketing: Creates drip marketing educational campaigns for existing clients.•Branding: Created new logo, website and social media pages. Develops content for blogs and posts.•Force.com Managed Package Development: Tests, designs, and refines Force.com applications and manages the Salesforce.com security review process.•Salesforce.com System Administration: Designs multi level custom objects, familiar with Visual workflow, APEX triggers, Salesforce 1 mobile applications, and advanced Conga applications.

Tampa, Fl, Us

•Marketing Plan Creation and Execution: Creates and executes B2B and Retail marketing plans based on new product launches and industry changes.•Coop Management: Manages coop budget of $300,000 per year. Processes pre-approvals and claims.•Event Planning: Plans trade shows and events with partners and clients. Attends events, manages relationships with partners.•Email Marketing: Creates vertical specific programs to tie email marketing with telemarketing, traditional marketing such as letters and mailers, and social media.•Content Creation: Creates content plans to drive traffic to Social Media sites or blog pages. Manages a blog schedule.•Salesforce.com Customization: Worked with Direct Sales Manager and Programing team to customize Salesforce.com.

• Strong Sales Skills- Creates educational material and teaches SEO and Social Media classes to business owners.• Project Manager- Identified market opportunities in various businesses, created strategic plans, and executed projects using content management systems, designers and overseas programers.• Increase SEM Conversions-Excelled at creating targeted landing ages for email marketing and SEM.• Prospect Closer-Closed web marketing prospects by fine tuning a sales process that relied on education.• Business Community Involvement-Drove awareness throughout the small business community by presenting internet marketing classes.

• Hired, trained and developed a project manager, SEO specialist, and three outside sales reps• Learned the basics of SEO and developed a process for selling it• Fine tuned a sales process for qualifying and closing web marketing prospects• Presented internet marketing educational presentations to groups such as Tampa Bay Coaches association, and North Pasco Chamber of commerce• Led a team that completely re designed the company website that now creates two qualified leads per day• Began work developing a corporate culture • Created pricing strategies for SEO and website development that doubled sales over last year

• Negotiate and execute all business startup functions to become the first operational franchisee for WeekDay Gourmet.• Coordinate charity and networking events with and without other organizations.• Develop and implement sales and marketing strategy.• Lowered food costs by 20% through diligent tracking and training of employees. • Lowered payroll costs by 15% by streamlining the original franchise logistics.• Actively and successfully participate in 4 networking groups to generate clients and develop contacts.• Used email and web to develop and expand business.• Maintained customer database to target marketing and referral generating initiatives.• Manage all tax and financial business obligations.