Lisa Cramer

Lisa Cramer Email and Phone Number

Product Management at LiveRamp @ LiveRamp
Lisa Cramer's Location
San Francisco Bay Area, United States, United States
Lisa Cramer's Contact Details

Lisa Cramer work email

Lisa Cramer personal email

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About Lisa Cramer

A results-oriented leader with demonstrated success driving growth through new product development for technology companies. Resourceful, motivated self-starter with experience building and cultivating teams and bringing structure to ambiguity to drive results. Specific skills in product strategy and innovation, new product development and customer data infrastructure.

Lisa Cramer's Current Company Details
LiveRamp

Liveramp

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Product Management at LiveRamp
Lisa Cramer Work Experience Details
  • Liveramp
    Head Of Embedded Products
    Liveramp Feb 2022 - Present
    San Francisco, Ca, Us
    Leads LiveRamp's Embedded Product team, driving buy-in for our cloud-native strategy and building first to market capabilities to serve our customers where their data lives. Key product launches include LiveRamp's Identity Native App and Segmentation & Activation in Snowflake and LiveRamp's Identity for the AWS Advertising and Marketing initiative
  • Liveramp
    Principal Product Manager
    Liveramp Feb 2021 - Feb 2022
    San Francisco, Ca, Us
    Led LiveRamp's Embedded Product strategy, building cloud-native products to serve our customers where their data lives. Identity Resolution product launches across GCP, Snowflake, AWS and Azure to date.
  • Liveramp
    Head Of Innovation & New Business Initiatives
    Liveramp Jul 2018 - Feb 2021
    San Francisco, Ca, Us
    Launched and led the team responsible for creating new products beyond LiveRamp's core. Deployed a discovery-driven innovation process to evaluate new business hypotheses and iterate through product development. Created and launched products driving addressability and measurement for podcast advertisers, capturing growth in this exciting channel. Built new products for in market feedback in the areas of risk and fraud, cybersecurity, marketing and advertising technology and ecommerce.
  • The Weather Company
    Director, Strategy And Business Development
    The Weather Company Jul 2015 - Jun 2018
    Brookhaven, Georgia, Us
    Led growth partnership initiatives with global technology players and emerging platforms to drive audience or revenue for The Weather Company. Specific partnership experience with data licensing, content/video distribution, advertising technology and co-marketing deals. Identified new business opportunities, gained buy-in from relevant product teams and executed new partnerships with messaging apps, internet of things platforms and connected car companies. Developed the international growth strategy, identifying key partners by region.
  • Hbm Holdings
    Corporate Development Associate
    Hbm Holdings Jul 2013 - Jun 2015
    St. Louis, Mo, Us
    HBM Holdings is a privately held company that acquires, builds, and operates middle-market businesses. HBM’s mission is to build value and manage the risk profile of its portfolio by acquiring businesses in markets with attractive long-term fundamentals. Deal team lead for new platform and bolt-on acquisitions; including deal sourcing, initial strategic analysis, valuation, full due diligence and recommendations to senior management. Drove internal consulting projects with portfolio companies in operations, finance, marketing and strategic development engagements.
  • Ascend Learning
    Business Development Associate
    Ascend Learning Jun 2012 - Aug 2012
    Burlington, Ma, Us
    Ascend Learning, backed by Providence Equity Partners, is a leading provider of technology-based learning solutions focused on student training and testing results in healthcare and other vocational fields. Drove acquisition sourcing efforts, participated in the deal closing process, and provided strategy support for key, internally developed, new business ventures.
  • Cnbc
    Manager Digital & Operations Finance
    Cnbc Sep 2010 - Jul 2011
    Englewood Cliffs, Nj, Us
    Managed $100M annual P&L for Digital, Operations, and Business Development. Drove process improvements throughout the organization including implementing a monthly business review process with the President, CFO and key leaders; and partnering with the CNBC.com team through an ad sales transition process ensuring operations were aligned with new revenue metrics.
  • Cnbc
    Global Manager Financial Planning & Analysis
    Cnbc Mar 2009 - Sep 2010
    Englewood Cliffs, Nj, Us
    Lead cash and balance sheet manager of financial planning and analysis for CNBC Global (operations in the US, Europe and Asia). Awarded a GE Ovation award for contributions above traditional role responsibilities for establishing a direct cash reporting process, driving transparency and ownership throughout the business.
  • Nbc Universal
    Financial Management Program
    Nbc Universal Jan 2007 - Mar 2009
    New York City, Ny, Us
    Intensive two year entry-level program spanning four rotational assignments. Combines coursework and job assignments to develop exceptional finance and business skills. Rotations included: Cable Pricing, Universal Studios Home Entertainment, Corporate Financial Planning and Analysis, and WNBCRotational projects included:• Development of a comprehensive Hispanic media market model including a competitive analysis, review of ad sales volume and pricing by media outlet and recommendations for senior management• Created an economic model for a successful revenue sharing contract negotiation for Universal Studios Home Entertainment• Implemented process improvement tools including a productivity reporting tool resulting in a restatement of prior periods cost categories to GE
  • Sprint Nextel
    Internal Auditor
    Sprint Nextel Jun 2005 - Jan 2007
    Overland Park, Kansas, Us
    Executed Sarbanes Oxley & operational process audits

Lisa Cramer Skills

Strategy Business Development Mergers Business Strategy Analysis Budgets Finance Management

Lisa Cramer Education Details

  • University Of Virginia Darden School Of Business
    University Of Virginia Darden School Of Business
    Master Of Business Administration (Mba)
  • Kansas State University
    Kansas State University
    General

Frequently Asked Questions about Lisa Cramer

What company does Lisa Cramer work for?

Lisa Cramer works for Liveramp

What is Lisa Cramer's role at the current company?

Lisa Cramer's current role is Product Management at LiveRamp.

What is Lisa Cramer's email address?

Lisa Cramer's email address is li****@****ail.com

What is Lisa Cramer's direct phone number?

Lisa Cramer's direct phone number is 770-226*****

What schools did Lisa Cramer attend?

Lisa Cramer attended University Of Virginia Darden School Of Business, Kansas State University.

What skills is Lisa Cramer known for?

Lisa Cramer has skills like Strategy, Business Development, Mergers, Business Strategy, Analysis, Budgets, Finance, Management.

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