Lisa Tolley Coleman Email and Phone Number

Initially UK Store Marketing Manager for Akzo Nobel’s (AN) Dulux Decorator Centres, with the responsibility to attract and increase footfall and customer spend for the c.200 UK stores. Designed and delivered all on and off line promotions and campaigns.Promoted to UK Innovation Manager. Responsible for the creation, development and project delivery of commercially viable promotion and service concepts.My latest role for AN, Services Marketing Manager, responsible for auditing existing commercial services, defining customer propositions, developing business cases to re-launch with the objective to reduce costs, increase profits and customer satisfaction.

Responsible for the brand positioning of Liverpool ONE as a leading shopping, leisure and retail destination, increasing footfall and consumer spend. Planned, designed and executed innovative marketing campaigns; on and off line, ATL and BTL which included advertising, digital and social media strategies, direct mail, events, promotions and PR to generate maximum ROI.Overall responsibility for brand guideline adherence.Managed yearly qualitative and quantitative research projects.Delivered commercial projects; the first revenue generating products, Liverpool ONE Lifestyle Magazine and Liverpool ONE Gift Card.

Responsible for the creation and implementation of the Marketing Strategy, increased passenger numbers and revenue – included Consumer, B2B Marketing & PR Campaigns with proven positive results, online, offline, OOH and PPC.Created and implemented bespoke campaigns for airlines such as easyJet, KLM, Flybe, Thomas Cook, effectively a local extension of their marketing teams. Work closely with local authorities, Transport Agencies and Tourism Boards to deliver grant funding and marketing campaigns in the interest of the airport and its airline customers.

Managed all events for the three key areas of the organisations, Economic Development, Inward Investment and Tourism Board.- Merseyside Annual Tourism Awards- Overseas events, e.g. New York 2008 Capital of Culture - Golf Events- Conferences

Delivered annually the Liverpool Confetti Brides & Weddings Show and expanded it across the region to Chester and North Wales.Designed and delivered the BusinessLIVE exhibition and seminars.