Lisa Tomaselli Email & Phone Number

Greater San Diego Area

Senior member of ShowTec’s executive team cultivating new business relationships and implementing the company’s growth initiatives. Leverage vast experience to help ShowTec clients elevate their brand strength and messaging through dimensional, dynamic and distinctly creative forums.

Conceived, pitched, developed, booked and produced stories across multiple ABC News platforms, including in-depth news magazines (“20/20,” “Nightline”), breaking news, “Good Morning America,” and “World News.” Delivered high-impact stories that are repeatedly selected to air during critical ratings “sweeps” periods; earned personal recognition from senior ABC executives for contribution and value. Negotiated and secured exclusive interviews with influential newsmakers, including celebrities, business leaders, and other prominent individuals, in a highly competitive environment.Wrote powerful content for abcnews.com and digital media.Drove participation in multiple conferences to elevate ABC News brand and expand network of sources.

Managed PR, marketing, and sales to build brand and revenues for this creative and technical production company. KEY CAPABILITIES: Public Relations, Marketing, Relationship Building, Account Management, EventsSELECTED ACCOMPLISHMENTS: Spearheaded PR strategies and execution, including press releases and award submissions, raising brand awareness for company as a one-stop-shop for production and events. Steadily grew and cultivated relationships over long sales cycle; delivered $1+million in new sales in 2006. Persuaded president to invest in website/brand redesign and played core role in marketing transformation. Secured key magazine placements and trade show presence. Acquired 13 new accounts, including Fortune 500 companies, which continue to be clients.

Handled high-visibility production and writing projects. Played multiple roles, including interview booking, creative and production development and planning, budget management, and production crew staffing. SELECTED ACCOMPLISHMENTS:Projects included high-profile trials, natural disasters, celebrity interviews for ABC News, E! Entertainment, KABC-TV, KCBS-TV, In-Flight Media Associates, Style Network, Discovery Channel, Hallmark Channel, and Travel Channel.