I served as director of marketing for a startup healthcare consulting firm focused on value-based strategy, digital innovation and analytics, clinical transformation, and leadership and governance. In this role, I:*Set and executed our content strategy to achieve conversion goals*Worked with our consultants to craft compelling multimedia content that articulates Lumina's value proposition*Ghostwrote thought leadership pieces*Crafted email campaigns and social content using… Show more I served as director of marketing for a startup healthcare consulting firm focused on value-based strategy, digital innovation and analytics, clinical transformation, and leadership and governance. In this role, I:*Set and executed our content strategy to achieve conversion goals*Worked with our consultants to craft compelling multimedia content that articulates Lumina's value proposition*Ghostwrote thought leadership pieces*Crafted email campaigns and social content using HubSpot*Monitored and reviewed analytics on a daily basis*Wrote, edited, and pitched press releases and speaking opportunities*Placed articles and interviews, including two cover stories for HFM magazine, numerous articles in Leadership, Modern Healthcare, Managed Healthcare Executive, and other must-read industry publications, including the ACO ExhibitHall content library*Provided direction to our graphic designer to produce on-brand graphics, infographics, and marketing materials*Reviewed and edited client proposals and consultants' slide decks for clarity, style, and accuracy*Hosted monthly Lumina Insights webinar series using Zoom Pro Show less

I provided content direction for online publications, as well as on HFMA.org and the HFMA HERe website. I managed HFMA's custom publishing division and supervised one contract employee. In addition, I managed and provided direction to a graphic designer to create engaging user experiences online, as well as work with a freelance podcast editor to tell engaging stories in our "Voices in Healthcare Finance"​ podcast. In my time here, I:*Wrote, edited, curated, and provided content… Show more I provided content direction for online publications, as well as on HFMA.org and the HFMA HERe website. I managed HFMA's custom publishing division and supervised one contract employee. In addition, I managed and provided direction to a graphic designer to create engaging user experiences online, as well as work with a freelance podcast editor to tell engaging stories in our "Voices in Healthcare Finance"​ podcast. In my time here, I:*Wrote, edited, curated, and provided content direction for HFMA's HERe e-newsletter, designed to inspire women in healthcare leadership.*Cost-effectively managed a team of freelance writers and provided them with content direction.*Collaborated with HFMA's volunteer Women Lead HERe/Social Media Committee members to create 12-month editorial calendar for the e-newsletter each year.*Coached volunteer writers to draft compelling articles that depict their experiences in health care.*Edited submissions from volunteer and freelance writers to conform with editorial style. *Launched and maintained @HFMAHERe Twitter account, worked with designer to create on-brand graphics, and live-tweeted Women Lead HERe conference.*Increased engagement among members and non-members on the HFMA HERe website, e-newsletter, and social media to boost brand recognition and participation in HERe events.*Reviewed web and social media analytics on a daily basis to monitor content performance and guide content decisions. *Led "Voices in Healthcare Finance"​ podcast creation from conception to launch. *Directed days-long video shoots, recorded more than 50 professionally shot interviews, and managed the video content on HFMA's YouTube channel. *Worked with a freelance designer to redesign the suite of custom publishing products to create a more contemporary look and feel.*Presented two content strategy sessions to HFMA chapter leaders at HFMA's 2017 Leadership Training Conference. Show less

I established and led the quality assurance process for master’s-level online learning courses for major American university partners, including the University of Kansas, Kent State University, and College of William & Mary. I edited course modules for grammar, style, and functionality, and I made recommendations for improving students’ user experience. During my time at this EdTech startup, I:*Established the course quality assurance, accessibility, and usability process.*Wrote and… Show more I established and led the quality assurance process for master’s-level online learning courses for major American university partners, including the University of Kansas, Kent State University, and College of William & Mary. I edited course modules for grammar, style, and functionality, and I made recommendations for improving students’ user experience. During my time at this EdTech startup, I:*Established the course quality assurance, accessibility, and usability process.*Wrote and maintained individual style guides for all university partners.*Worked with instructional designers to optimize content to improve the user experience.*Created quality assurance checklists to ensure high course quality and integrity.*Tested multimedia elements for functionality and cross-browser compatibility.*Completed Quality Matters training about the Quality Matters Rubric for Higher Education, accessibility and usability, and the peer reviewer course.*Edited captioning and transcripts using Cielo24.com.Course subjects I edited include:*Special education*Curriculum and instruction*Multicultural education*Teachers of English as a Second Language (TESOL)*Second language acquisition*Reading and literacy*Research methods (qualitative and quantitative)*Transition in special education Show less

In this position, I led a team of more than 50 internal content editors to guide them on publishing high-quality editorial on AAD.org. I produced a variety of content, including multimedia presentations, videos, and Web content, while staying in compliance with in-house and AP Style. During my tenure here, I:*Achieved the highest open and click-through rates of any electronic AAD publication.* Led and managed the publishing team to revamp the Member to Member e-newsletter.*… Show more In this position, I led a team of more than 50 internal content editors to guide them on publishing high-quality editorial on AAD.org. I produced a variety of content, including multimedia presentations, videos, and Web content, while staying in compliance with in-house and AP Style. During my tenure here, I:*Achieved the highest open and click-through rates of any electronic AAD publication.* Led and managed the publishing team to revamp the Member to Member e-newsletter.* Member to Member articles ranked as the most-read content in the member section of website on a regular basis.* Constructed 12-month editorial calendar.*Increased website traffic more than 30 percent.* Selected new content management system (CMS) vendor.* Was awarded “Site Redesign of the Year” for relaunching AAD.org. Show less

Initially, I started in a Managing Editor role where I wrote, edited, and tracked articles for the bi-monthly custom publishing magazine, The Journal, for Rockwell automation. I was quickly promoted to Managing Editor, Digital Media. In this role I supervised both internal and external staff and managed all content on PlantServices.com and SkillTV.net, serving 80K visitors monthly. Notably, I:*Increased traffic to e-newsletters and the website through Facebook, Twitter and other social… Show more Initially, I started in a Managing Editor role where I wrote, edited, and tracked articles for the bi-monthly custom publishing magazine, The Journal, for Rockwell automation. I was quickly promoted to Managing Editor, Digital Media. In this role I supervised both internal and external staff and managed all content on PlantServices.com and SkillTV.net, serving 80K visitors monthly. Notably, I:*Increased traffic to e-newsletters and the website through Facebook, Twitter and other social media networks.*Wrote a monthly column that engaged readers and inspired them to write letters to the editor.*Wrote, edited, and maintained Web content, as well as edited and tagged videos. Show less

I designed and wrote articles for print and electronic newsletters. I proactively collaborated with product managers to determine the most effective marketing angles for e-newsletter content. In my time here, I:*Produced 52+ email campaigns that achieved high open and click-through rates.*Coordinated and wrote content for company newsletter that served 150 employees.*Wrote and managed Web content on corporate website.

During my tenure here, I wrote and edited content for Plant Services and Chemical Processing magazines, and:*Won two ASBPE awards for column-writing.*Ensured monthly deadlines were met by streamlining workflow between editorial and art departments.*Wrote and edited content for the print and electronic publications.

I wrote news and features, including legislative and regulatory matters, for two magazines: Automotive Body Repair News and Aftermarket Business. I successfully polished my abilities to work in a fast-paced environment by crafting articles for a daily trade show magazine serving 30,000 attendees. I was promoted from Associate Editor to Senior Associate Editor.

In less than a year, I was promoted from Associate Editor to Editor. I coached writers to develop more focused, compelling stories for Greenhouse Business magazine. I managed editorial development by freelancers and staff writers, as well as created the monthly page layout and design for the magazine.