I use my 15+ years of experience to create custom branding, graphics, illustrations, and web designs and apply them to a variety of digital and print platforms. I build professional relationships and ensure client retention by providing supplemental graphics support as needed. As an expert in managing projects, I drive concepts from ideation to completion and coordinate logistics with outside vendors to ensure requirements and deadlines are met in a timely manner.• Establish brand identities and cohesive color schemes for e-commerce clients, which amplify user engagement and brand awareness• Ensure design standards are consistently conformed across a variety of channels extending from logo, social media, print, digital, and package design• Create branding materials that expand from postcards, menus, signage, packaging, and apparel to showcase brand identity and widen visibility• Format and redesign internal marketing mediums and brand books to enhance readability and strengthen audience retention• Illustrate and lay out compelling typography for personalized designs, such as wedding invitations, birth announcements, and stationary

As the Artist and Alteration Specialist, I am responsible for troubleshooting existing cosmetic issues by correcting customized gifts with the use of traditional painting and sewing alterations. I introduce new art techniques to reflect the customer’s reference photos. • Utilize precise color matching and painting skills with the use of airbrushing to provide fine details and realistic characteristics onto each unique plush • Actively initiate problem solving solutions to elevate products and customer expectations• Ensure customer satisfaction and quality control• Generate digital stories to reflect current trends and news to pull audience into website

As Colorist, I maintained existing customer loyalty and grew new client relationships by providing high end customer service. I gave in-depth consultations to recommend new looks and customized hair color by taking in account of hair texture, skin tone, eye color, personality, and life style. Consistently achieved monthly sales goals by suggesting personalized hair treatments and styling products.• Advanced color services such as: single process, double process, highlights, balayage, and color correction• Styled hair, as well as produced flawless, clean makeup application for professional photoshoots, campaigns, and special events• Certified in Vomor Extensions

I was responsible for creating visual concepts that were displayed on high-volume web, print, and social media outlets. I introduced traditional watercolor techniques to integrate the latest design trends into the company’s apparel campaigns. • Created 8–15+ email blasts on a weekly basis to retain and draw in new clientele• Executed layouts for leading campaigns, main homepages, landing pages, and banner ads• Produced consumer-facing content such as invitations, store signage, and magazine ads that effectively aided the company in meeting sales and marketing objectives

As Senior Graphic Designer, I strategized with executive leadership to elevate novel digital designs into daily web marketing. Additionally, I worked independently with minimal guidance of the assigned project to meet tight deadlines.• Developed 7–10+ emails on the Bronto platform with fast turnaround• Managed online marketing campaigns to boost brand strength and foot traffic• Designed new themes that were utilized in upcoming seasonal catalogs and internal marketing documents

As Senior Graphic Designer, I art directed package design for various themed hand sanitizer collections. Integrating these fresh and eye-catching graphics resulted in increased quarterly sales for the company.• Communicated daily with multiple departments to keep a leading position on current trends and hold brainstorm sessions for future collections• Produced press-ready files for digital, offset, and ink jet printing labels

I led a team of junior designers to produce effective, engaging, and beautiful designs. While handling multiple projects simultaneously, I pushed for additional lifestyle and still life content on all graphics after conducting internal research. This research highlighted that featuring jewelry on models, or incorporating relatable themes to consumers, will lead to more sales and brand notoriety. Many of my photographs were then featured in several magazines including People, W Magazine, The Knot, InStyle, and many more.• Collaborated with well known organizations such as Stand Up 2 Cancer, Disney, Jane Goodall Foundation, and Major League Baseball to create engaging campaigns while following competing company guidelines• Generated graphics for various web and print media including, but not limited to, email blasts, line sheets, invitations, web content, postcards, monthly newsletters, posters, social media, and gift guides• Spearheaded the re-design of e-commerce to showcase higher-end, fine jewelry products• Efficiently lead the direction of still-life photography for the company’s website and in-store product launches• Trained and delegated tasks to junior designers to complete CEO requests, launch new collections, and maintain the company website• Established trusting relationships with designers, vendors, and key clients such as Macy’s, Nordstrom, Amazon, Bloomingdale’s, Lord & Taylor, Henri Bendel, and Von Maur• Refined and designed jewelry in collaboration with the Head Designer which were featured on celebrities including Eva Longoria, Kelly Ripa, Zendaya, Freida Pinto, Mariska Hargitay, Natalie Morales, and more

• Translated the brand’s visual language consistently across all web, social media, and print materials• Maintained website by adding new content and collections, updating old content, and ensuring all components ran smoothly on Magento• Photographed and retouched high resolution images

As Assistant Graphic Designer, I successfully concepted and designed 8–10 print and web design weekly with fresh and eye-catching graphics to draw in new customers. I ensured all client facing materials were in line with company branding and provided support in major events and conferences.• Designed and formatted graphics and media for use in web applications; e-mail assets, web banners, and landing pages• Expertly designed printed marketing materials for over 30 clients such as McDonald’s, American Cancer Society, and Gillette• Created a company vision, using PowerPoint, to present proposals to clients• Collaborated with the advertising team to conceptualize future campaigns and design requirements