Lisa Trueblood Email & Phone Number

Berlin, De

Berlin, De

Berlin, Berlin, De

Mission: Empower internal teams to give attractive and personalized benefits to our customers, improve awareness and usage of those benefits, and develop tracking and built-in business rules to ensure profitability.• Lead product strategy for pricing and benefits across the customer lifecycle• Launched the HelloFresh+ loyalty program, which allows users to progress through levels and earn rewards for every box they order• Manage 2 Senior Product Managers who oversee pricing and benefits communication, system rules and governance, internal management tools, and usage data

San Mateo, Ca, Us

Mission: Built a space where savvy shoppers save through personalized deals and cashback rewards.• Designed and implemented a recommendation algorithm to improve deal relevance for users• Led product strategy for the Cashback Rewards program, enabling users to earn points on the purchases made from our site• Managed 2 Product Managers as well as a cross-functional team of engineers and designers

Frisco, Texas, Us

Mission: Design seamless user experiences that get subscribers online at hundreds of airports and military bases across the world, manage their subscription account, and communicate with support.• Led product strategy for the sign-up flow, subscriber account portal, mobile apps, content management system, marketing automation, and support platforms• Owned P&L for the B2C subscription business, including customer acquisition and retention• Managed 2 direct reports as well as a cross-functional team of engineers and designers

Frisco, Texas, Us

• Redesigned the subscriber account portal from the ground up to improve retention• Developed a modular CMS-based web platform that supports customization, location-based personalized experiences, and faster page load times, improving turnaround time on content changes• Implemented a new email platform, integrating customer data, developing triggered campaigns, and creating a template library to reduce speed-to-market for ad-hoc emails• Integrated a new content localization tool into our CMS to reduce time to develop new currency and language content

Arlington, Virginia, Us

Mission: Build highly segmented and personalized acquisition flows to drive leads to online masters programs at world-class universities including USC and Berkeley.• Launched A/B tests to optimize funnel conversion and improve the user experience on ad units, landing pages, website pages, and email campaigns• Established customer segmented email strategies to increase open and click-through rates

Long Beach, California, Us

Mba

B.A., International Business