Lisa Trueblood Email & Phone Number

Berlin, DE

Berlin, DE

Berlin, Berlin, DE

• Mission: Empower internal teams to give attractive and personalized benefits to our customers, improve awareness and usage of those benefits, and develop tracking and built-in business rules to ensure profitability.
• Lead product strategy for pricing and benefits across the customer lifecycle
• Launched the HelloFresh+ loyalty program, which allows users to progress through levels and earn rewards for every box they order
• Manage 2 Senior Product Managers who oversee pricing and benefits communication, system rules and governance, internal management tools, and usage data

San Mateo, CA, US

• Mission: Built a space where savvy shoppers save through personalized deals and cashback rewards.
• Designed and implemented a recommendation algorithm to improve deal relevance for users
• Led product strategy for the Cashback Rewards program, enabling users to earn points on the purchases made from our site
• Managed 2 Product Managers as well as a cross-functional team of engineers and designers

Frisco, Texas, US

• Mission: Design seamless user experiences that get subscribers online at hundreds of airports and military bases across the world, manage their subscription account, and communicate with support.
• Led product strategy for the sign-up flow, subscriber account portal, mobile apps, content management system, marketing automation, and support platforms
• Owned P&L for the B2C subscription business, including customer acquisition and retention
• Managed 2 direct reports as well as a cross-functional team of engineers and designers

Frisco, Texas, US

• Redesigned the subscriber account portal from the ground up to improve retention
• Developed a modular CMS-based web platform that supports customization, location-based personalized experiences, and faster page load times, improving turnaround time on content changes
• Implemented a new email platform, integrating customer data, developing triggered campaigns, and creating a template library to reduce speed-to-market for ad-hoc emails
• Integrated a new content localization tool into our CMS to reduce time to develop new currency and language content

Arlington, Virginia, US

• Mission: Build highly segmented and personalized acquisition flows to drive leads to online masters programs at world-class universities including USC and Berkeley.
• Launched A/B tests to optimize funnel conversion and improve the user experience on ad units, landing pages, website pages, and email campaigns
• Established customer segmented email strategies to increase open and click-through rates

Long Beach, California, US

Mba

B.A., International Business