Lisa Vecchio work email
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Lisa Vecchio personal email
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Lisa Vecchio phone numbers
Hello! I'm Lisa, an experienced global leader in B2B SaaS marketing. I’m also a CIM Chartered Marketer & Ritson Mini MBA alum too! A marketer by design, I believe that B2B marketing doesn't have to be boring 😵💫 - it should be human first. 💪My proudest achievement is being one of 30 marketers to take part in The Marketing Academy EMEA 2022 Scholarship - a highly selective program for the top emerging leaders in the Marketing, Advertising, Communication and Media industries. That’s because leading and coaching marketers brings me the greatest joy!📈I get energy from strengthening marketing’s role as a revenue driver & leading a GTM in partnership with sales, customer success & product teams. What gets me really excited though, is telling stories across the whole funnel to contribute to brand awareness, revenue growth & retention [I don’t do fluff] - all while empowering and leading global teams to help us get there.🌎I hold EU, USA and Australian passports, but my global-to-local marketing experience in these regions is no accident [hence the strange hybrid accent]. When I'm not working, I'm likely attending the latest foodie pop-up events or writing my travel blog www.thesetwoeyes.com. I also mentor marketers and displaced refugees in finding remote work through the Open Door Policy.🎙️From career transitions across the world of SaaS and relocating from New York to Melbourne to London, here are a few podcasts with my two cents on what you need to consider as you grow as an international b2b marketer and important questions to ask along the way.Voice of the Marketer:https://www.youtube.com/watch?v=LZ_Opu1qWiI Market Mentors:https://www.market-recruitment.co.uk/podcasts/mastering-localised-marketing-in-the-b2b-tech-sector/Complete Tech Heads: https://www.youtube.com/watch?v=GwQ7hQJLP_MWomen in b2b Marketing: https://womeninb2bmarketing.com/episode/21-breaking-down-silos-achieving-synergy-through-integrated-b2b-marketing-with-lisa-vecchio-global-senior-director-integrated-marketing-at-aircall
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Senior Director, MarketingVeed.IoLondon, Gb -
Director Enterprise MarketingVeed.Io Dec 2024 - PresentLondon, England, Gb
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MemberCmo Alliance Jan 2024 - PresentSan Francisco, UsThe Chief Marketing Officer Alliance is a collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth -
Executive MemberPavilion Oct 2023 - PresentNew York, Ny, Us -
Vice President Global MarketingAircall Jul 2023 - Jun 2024New York, UsResponsible for building Aircall’s global integrated marketing strategy and leading a team of talented marketers across Campaigns, Content, Partner Mktg, SEO, Email/Lifecycle, Web Growth, Localisation, PMO and the Design Studio to support Aircall’s stellar growth trajectory. -
Global Senior Director, Integrated MarketingAircall Jan 2023 - Jul 2023New York, Us
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Marketing Director: Demand Generation, Integrated Campaigns & Partner MarketingHootsuite Jun 2022 - Oct 2022Vancouver, Bc, CaI managed Hootsuite's integrated marketing strategy on a global to local scale - from thought leadership campaigns such as our Social Trends and Global State of Digital reports to micro campaigns such as the Very Big Social Makeover for Small Businesses to spark memorable brand moments. My goal was to drive impactful revenue, brand and retention outcomes. I strived to increase transparency, creativity, and efficiency whilst collaborating with content teams, across our channels, in partnership with sales and regional marketing leads in addition to establishing new relationships with industry leading third-parties and influencers to create demand for Hootsuite. I managed a team across campaigns, project managers and partner marketing managers. Our high-performing marketing project management team (PMO) operationalised our GTM processes and worked to break down silos within a 100+ person marketing org. Our creative campaigns team conceptualised the ecosystem and channel execution for our programs across brand, thought leadership, demand and product launches, including our TikTok partner badge launch. My role expanded to lead our talented partner marketing org to launch a new tiered partner program and led pipeline/revenue generating co-marketing programs with tier 1 ISVs and joint programs with alliance partners such as Meta, TikTok, Twitter, and LinkedIn. -
Marketing Director, Global Campaign StrategyHootsuite Oct 2021 - Jun 2022Vancouver, Bc, Ca
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Senior Manager, Global Marketing CampaignsHootsuite Sep 2020 - Oct 2021Vancouver, Bc, Ca
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Senior Brand, Pr And Campaign Marketing Manager (Ftc)Expedia Group Mar 2019 - Feb 2020Seattle, Wa, UsExpedia® Partner Solutions (EPS), the B2B partnership brand of Expedia Group, powers the business of leading airlines, top consumer brands, travel agencies and thousands of other travel partners through its versatile API, online template solutions and powerful agent tools.I managed Expedia Partner Solutions' PR, brand marketing and demand campaigns, including lead gen, social media and content strategy to tell stories which increased brand awareness and drove MQLs for new business. This included account-based marketing (ABM), online acquisition, international tradeshows, securing senior leadership speaking opportunities, proactive PR pitches (25% increase in Tier 1 vs PY), crafting thought leadership content (blogs, ebooks, whitepapers, case studies), and creating award submissions - working closely with sales and cross-functional stakeholders to fuel EPS' growth.During my time with EPS I greatly enjoyed digging deep behind traveler loyalty trends, the power of AI and machine learning, and benchmarking what travellers value most and where providers are falling behind. -
Head Of MarketingLantum Feb 2018 - Mar 2019London, Greater London, GbLantum is mobilising the medical workforce with its end-to-end marketplace SaaS platform, connecting doctors and nurses to healthcare organisations in order to fill shifts more efficiently. In 2018, Lantum had saved the NHS £10 million and enabled over 4 million GP appointments.Here I built out the marketing function from the ground up and established Lantum's overall marketing strategy, drove brand awareness, improved internal processes and delivered ROI driven campaigns. My focus was on growth for supply and demand of the marketplace, as well as product positioning and lead generation to support enterprise SaaS sales across our platform for large healthcare organisations in new and growth markets. This position sat within the Senior Management Team and I built out and managed a marketing team, inclusive of Community, Content, Design, and Digital. I was also an active participant in the PwC Scale Up Accelerator representing sales and marketing growth.I successfully managed award entries to result in 10 awards won and an additional 10 prestigious awards shortlisted in 2018 alone (including Amazon Web Services Digital Business of the Year), as well as secured PR coverage in The Times, The Telegraph, City AM, Health Investor, New Statesman and more industry and national publications. -
Director Of MarketingGivergy Oct 2015 - Dec 2017London, GbGivergy is an award-winning technology company which offers a range of cutting-edge fundraising platforms to help charities raise more at events and online.I'm proud to have built and managed a talented team of 7 to drive our global marketing initiatives across the UK, US, Canada, Hong Kong and Australia. With a focus on increasing brand awareness and demand generation through impactful B2B tactics and positioning the business as thought leaders through content, social, webinars and other demand campaigns, we helped our charity partners raise £50M for their incredible causes globally in 2017. I also was the product marketing lead for the B2C platform Givergy.com, which empowers individuals to give more through the opportunity to win money-can't-buy items and experiences in online auctions and prize draws, from celebrity meet and greets to luxury holidays, all in the aid of charity. Utilising PR and online acquisition and conversion tactics inclusive of email, retargeting, paid social and community engagement, a win-win scenario was provided for both the individual and charity. -
Senior Regional Marketing Manager AnzWiley Dec 2014 - Oct 2015Hoboken, Nj, UsI managed the direct-to-student (B2C) eCommerce platform www.wileydirect.com.au. Since launch in 2013 to my departure in 2015, this channel achieved 610% growth, and in FY15 142% over prior year. In fact, in one week alone it achieved the total sales of the entire fiscal year two years prior – pretty amazing growth, right? My goal was to foster an engaging customer journey while overseeing the execution of impactful multi-channel campaigns and digital marketing tactics, including SEO, SEM, affiliate, retargeting, email, referrals and testimonials to build brand awareness, loyalty and support customer needs across devices. As part of this, I regularly undertook market research and usability testing to evolve through the lens of the customer. During FY15 I managed two direct reports and was a member of the extended Higher Education Leadership Team. -
Regional Marketing Manager AnzWiley Nov 2011 - Dec 2014Hoboken, Nj, UsDuring this split role I developed and implemented B2B growth strategies to grow 5 product lines with an emphasis on digital conversion as well as managed the marketing strategy for the global online platform www.wileyplus.com in Australia and New Zealand. A major focus was on field marketing, inclusive of email nurtures, live & virtual events, and importantly, sales partnerships. In June 2013, I was fortunate to have been relocated to Melbourne, an amazing city of food, wine, culture and fun, where I was able to assist in building out a new team and hire some talented support staff. As part of this responsibility I managed one direct report and became a member of the extended Higher Education Leadership Team. In November 2014, I was rewarded product marketing management of the newly launched B2C eCommerce channel www.wileydirect.com.au inclusive of positioning, branding, usability, market research, SEO and digital advertising which grew direct sales by 193%.
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Digital Product Marketing SpecialistWiley May 2011 - Sep 2011Hoboken, Nj, UsEager to take on new markets I relocated to Australia to develop and implement internal and external campaigns surrounding digital product models for higher education (i.e. online platforms, eTextbooks, learning management system solutions) which significantly impacted digital-only revenue. A big part of my transition was developing sales tools, training programs, and presentation skills to increase awareness and confidence in technique with a focus on technology for B2B sales and marketing teams. I was lucky to travel regularly throughout Australia and New Zealand to deliver presentations and training to prospects and clients in their transition along the digital journey.
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Associate Product Marketing ManagerWiley Jan 2009 - May 2011Hoboken, Nj, UsMy time marketing the $30M global digital product offering www.wileyplus.com allowed me to pursue inventive marketing campaigns (41% growth over p/y), student centric acquisition initiative’s (42% increase in eCommerce) and PR to drive awareness. This required constructing distinctive promotional tactics using email marketing, web design, collateral and community engagement while managing social media channels.The launch of a new iteration of WileyPLUS required exceptional cross functional team collaboration, motivating leadership and creative contribution while developing and executing on the strategic GTM plan. For this launch I won a Purple Cow award for innovative storytelling.
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Marketing CoordinatorWiley May 2007 - Dec 2008Hoboken, Nj, Us•Successfully organized the planning & logistics of all local and national industry events, including onsite event management.•Gathered sales and competitive data to leverage for market growth; resulting in new sales tools.•Effectively managed advertising campaigns, promotional resources and email launches for level I, II and III titles.•Oversaw dept. spanned projects, trained new-hires and managed the marketing intern.
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Global Product Marketing & Events CoordinatorForrester Mar 2006 - Mar 2007Cambridge, Ma, Us•Investigated & analyzed competitor information to leverage market position and create sales tools.•Wrote copy and adapted US centric marketing materials to local market requirements.•Oversaw event production including logistics, content, and attendance for C-Suite seminars and workshops in the UK, Europe and Middle East.•Developed marketing and event collateral including agendas, brochures, newsletters, calendars, and website content.•Collaborated with sales to qualify prospects and service senior-level clients on-site.
Lisa Vecchio Skills
Lisa Vecchio Education Details
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Marketing Week Mini Mba With Mark RitsonMini Mba In Marketing -
The Marketing AcademyMarketing
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University Of CambridgeInstitute Of Continuing Education
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Towson UniversityMass Communications; Public Relations & Marketing
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Edinburgh Napier UniversityInternational And Intercultural Communication
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Middlesex UniversityCommunication And Media Studies
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Shawnee High SchoolHigh School
Frequently Asked Questions about Lisa Vecchio
What company does Lisa Vecchio work for?
Lisa Vecchio works for Veed.io
What is Lisa Vecchio's role at the current company?
Lisa Vecchio's current role is Senior Director, Marketing.
What is Lisa Vecchio's email address?
Lisa Vecchio's email address is le****@****hoo.com
What is Lisa Vecchio's direct phone number?
Lisa Vecchio's direct phone number is +4474904*****
What schools did Lisa Vecchio attend?
Lisa Vecchio attended Marketing Week Mini Mba With Mark Ritson, The Marketing Academy, University Of Cambridge, Towson University, Edinburgh Napier University, Middlesex University, Shawnee High School.
What skills is Lisa Vecchio known for?
Lisa Vecchio has skills like Marketing, Social Media Marketing, Digital Marketing, Marketing Strategy, Product Marketing, Publishing, Email Marketing, Social Media, Management, Market Research, Strategy, Content Management.
Who are Lisa Vecchio's colleagues?
Lisa Vecchio's colleagues are Jurn Van Wissen, Maria Imelda Alvarez, Hazel P., Adrián Kerekeš, Noemi Rozpara 📱, Ana Raquel Leça, Meghan R..
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