Lisa Vecchio Email & Phone Number

London, GB

London, England, GB

San Francisco, US

The Chief Marketing Officer Alliance is a collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth

New York, NY, US

New York, US

Responsible for building Aircall’s global integrated marketing strategy and leading a team of talented marketers across Campaigns, Content, Partner Mktg, SEO, Email/Lifecycle, Web Growth, Localisation, PMO and the Design Studio to support Aircall’s stellar growth trajectory.

New York, US

Vancouver, BC, CA

I managed Hootsuite's integrated marketing strategy on a global to local scale - from thought leadership campaigns such as our Social Trends and Global State of Digital reports to micro campaigns such as the Very Big Social Makeover for Small Businesses to spark memorable brand moments. My goal was to drive impactful revenue, brand and retention outcomes..

Vancouver, BC, CA

Vancouver, BC, CA

Seattle, WA, US

Expedia® Partner Solutions (EPS), the B2B partnership brand of Expedia Group, powers the business of leading airlines, top consumer brands, travel agencies and thousands of other travel partners through its versatile API, online template solutions and powerful agent tools.I managed Expedia Partner Solutions' PR, brand marketing and demand campaigns.

London, Greater London, GB

Lantum is mobilising the medical workforce with its end-to-end marketplace SaaS platform, connecting doctors and nurses to healthcare organisations in order to fill shifts more efficiently. In 2018, Lantum had saved the NHS £10 million and enabled over 4 million GP appointments.Here I built out the marketing function from the ground up and established.

London, GB

Givergy is an award-winning technology company which offers a range of cutting-edge fundraising platforms to help charities raise more at events and online.I'm proud to have built and managed a talented team of 7 to drive our global marketing initiatives across the UK, US, Canada, Hong Kong and Australia. With a focus on increasing brand awareness and.

Hoboken, NJ, US

I managed the direct-to-student (B2C) eCommerce platform www.wileydirect.com.au. Since launch in 2013 to my departure in 2015, this channel achieved 610% growth, and in FY15 142% over prior year. In fact, in one week alone it achieved the total sales of the entire fiscal year two years prior – pretty amazing growth, right? My goal was to foster an engaging.

Hoboken, NJ, US

During this split role I developed and implemented B2B growth strategies to grow 5 product lines with an emphasis on digital conversion as well as managed the marketing strategy for the global online platform www.wileyplus.com in Australia and New Zealand. A major focus was on field marketing, inclusive of email nurtures, live & virtual events, and.

Hoboken, NJ, US

Eager to take on new markets I relocated to Australia to develop and implement internal and external campaigns surrounding digital product models for higher education (i.e. online platforms, eTextbooks, learning management system solutions) which significantly impacted digital-only revenue. A big part of my transition was developing sales tools, training.

Hoboken, NJ, US

My time marketing the $30M global digital product offering www.wileyplus.com allowed me to pursue inventive marketing campaigns (41% growth over p/y), student centric acquisition initiative’s (42% increase in eCommerce) and PR to drive awareness. This required constructing distinctive promotional tactics using email marketing, web design, collateral and.

Hoboken, NJ, US

• Successfully organized the planning & logistics of all local and national industry events, including onsite event management.
• Gathered sales and competitive data to leverage for market growth; resulting in new sales tools.
• Effectively managed advertising campaigns, promotional resources and email launches for level I, II and III titles.
• Oversaw dept. spanned projects, trained new-hires and managed the marketing intern.

Cambridge, MA, US

• Investigated & analyzed competitor information to leverage market position and create sales tools.
• Wrote copy and adapted US centric marketing materials to local market requirements.
• Oversaw event production including logistics, content, and attendance for C-Suite seminars and workshops in the UK, Europe and Middle East.
• Developed marketing and event collateral including agendas, brochures, newsletters, calendars, and website content.
• Collaborated with sales to qualify prospects and service senior-level clients on-site.

Mini Mba In Marketing

Scholar, Marketing

Certificate In International Business Practices, Institute Of Continuing Education

Bachelor Of Science - Bsc, Mass Communications; Public Relations & Marketing

Study Abroad, International And Intercultural Communication

Study Abroad, Communication And Media Studies

High School