Owner, Communication & Content Specialist • Create original content for websites, blogs, social media, e-newsletters, consumer magazines, newspapers and trade publications, including the Chicago Tribune, Office Products International, The Infection Prevention Tips, Chicago Journal, Housekeeping Channel, The Healthy House Institute, ISSA Today, Cleaning & Maintenance Management, Office Products International and American Cleaning & Hygiene—to name but a few. I am a monthly columnist for Independent Dealer, a blogger, and was a weekly syndicated feature writer for The Herald Palladium print and digital editions. My corporate client lists includes a host of large and small commercial entities in and outside of the cleaning and health care industries—from office products and retail to safety issues and legal blogs— which I most often write under their preferred bylines.• Produce effective content-marketing strategy; website content including monthly, bi-monthly and biweekly blogs; press releases; conference materials; and features and news articles ghost written under the byline of my corporate and private clientele. • Audit websites to create new and review existing copy to assure accurate and consistent content, grammar, style, working links, etc.• Initiate or Improve website SEO.

Write and review online articles associated with new technologies and methods aimed at preventing infections in health care settings and encourage the adoption of these types of technologies through social media and other promotional means.

• Handled all media interactions with national and international press as well as with the association’s 9,200 members across 80 countries.• Directed content strategy for seven international websites with more than 160,000 combined unique monthly users.• Wrote and/or edited and produced the print and digital editions of the association’s bimonthly magazine, which totaled more than 420 pages annually and generated $500,000 in annual revenue• Achieved a 30% increase in traffic, 50% improvement in SEO and 25% higher conversion rate within 9 months of launch of redesigned website.• Improved open rates 764% within 6 months of daily e-newsletter redesign. • Authored and/or edited and disseminated 100-plus press releases annually.• Produced directories on deadline and under budget, resulting in a $343,000 annual profit increase.• Slashed the department’s annual budget by 25%, saving more than $300,000 annually.• Grew and managed an internal team of 10 and a network of 50-plus freelance writers.• Founded and organically grew the association’s LinkedIn group to 30,000 active participants.• Set record registration by re-imagining the association’s Latin American trade show website. • Oversaw all phases of print and digital production for 2 leading industry publications with 10 issues each annually and a combined, audited circulation of 58,000.• Initiated and managed a media internship program, mentoring college students to help them develop writing, public relations, web and social media skills.

• Wrote and/or edited and oversaw all phases of print and digital production for ISSA Today magazine.• Led redesign and oversaw all content of ISSA.com, the association’s flagship website, resulting in traffic growth to an average of 55,000 unique monthly users. • Handled all phases of production of ISSA Today print and digital magazine.• Wrote, edited and/or approved daily, weekly and monthly content to ISSA.com and its international sister websites. • Served as the association's national and international press liaison and handled all media inquiries.• Wrote and/or edited press releases.