TBI Health is one of New Zealand’s largest integrated health providers offering a diverse range of services including injury management, physiotherapy and rehabilitation, workplace wellness and hospital and community rehabilitation. We hold contracts with ACC, third party insurers, District Health Boards, the Ministry of Health and private businesses and organisations. Throughout my tenure at TBI Health, I have worked closely with the CEO and senior management, service leads and clinic managers on:• Marketing strategy and digital marketing activities• Strategic planning of national and regional marketing initiatives• Management of key relationships and suppliers including digital agencies, website developers, copywriters and graphic designers• Project management• Content creation and WordPress website management including the launch of two websites (2016 and 2021)• Internal communications including development of brand assets for SharePoint Online • Marketing communications work across a range of digital marketing channels• Application of the brand across social media and print• Video production and photography / art direction• Copywriting and graphic designI am part of the senior leadership team within TBI Health championing our marketing efforts.

Independent Contractor from 2015 - 2016. In 2016 I was offered a full-time permanent role.• Project management, copywriting and redesign of a new website• Management of external agencies and partners• Marketing communications work across a range of digital marketing channels• Application of the new brand across social, digital and print

Plunket is New Zealand's largest provider of support services for the development, health and wellbeing of children under five. Plunket works together with families and communities, to ensure the best start for every child. Whānau āwhina - caring for families.• Manage Plunket's website on the SilverStripe content management system• Provide training and digital advice to the Funding, Marketing and Communications team and other key stakeholders across the organisation• Internal project lead for the Communications and ICT team on Plunket's new intranet – SharePoint 2013 (Online)• Liaise with external stakeholders, account managers, agencies and technical teams on Plunket's website and fundraising initiatives• Provide advice and guidance to the Fundraising team and approve digital content for the regular giving campaign• Support with website updates, design and UX across Plunket's digital channels and platforms

• Relationship, product and brand management of core business services to the organsiation• Chartered Accountants Library – relaunch and rebrand of the service trans-Tasman: • Project lead and relationship management of the library team to deliver a comprehensive strategic marketing plan outlining how the service fits into key brand and business objectives. Managed and delivered a large digital and print campaign for the relaunch.• People & Culture – Welcome toolkit for new team members:• Project lead on all digital and print collateral including setting the styling guidelines across all Word templates. Confirmed and agreed on goals, managed timelines and expectations with key stakeholders.

• Management of member marketing communications to drive member engagement. • Development of marketing communications plans based on member segments and the agreed value propositions.• Management of the New Zealand member benefits marketing activity calendar and execution of monthly email direct marketing.• Contact point and liaised with the Business Development Managers to gain approval on copy and creative of all email direct marketing.• Championed members as ‘customers’ within the organisation to drive and support the member centric business strategy.• Communicated a clear member value proposition, supporting the development and maintenance of member insights and segment portraits.• Supported the members division in delivery of their engagement objectives and KPIs.• Australian Young Chartered Accountants – presented an overview of proposed marketing activity for new members to the Young Chartered Accountants panel (YCA) in Sydney.

• Liaised with various key contacts within the business to ensure campaigns run smoothly across channels to meet campaign objectives.•Supported the Marketing and Communications team over a very busy period with the Football World Cup campaign and various sports and racing weekly specials. Quickly established relationships across the business, provided advice, facilitated workflow and produced work for a number of key business initiatives.

•Rebrand of CGML (now known as Stonewood Group); rebranded, designed and project managed roll out of new company logo and office graphic fit out. Items included logo design, selection of Japanese designer vinyl glass frosting, art working and production of wall quotes, art directing property photo shoots, liaising with signage companies / printers and providing design advice on interior space. Designed and produced e-invite in MailChimp for two new office opening functions.•Capital Market; refreshed design, grew social media audience and added vibrancy and consistency to the previous branding. Photography, WordPress for Capital Market’s website www.capitalmarket.co.nz, social media management, advertising, increased brand awareness and point of contact for Capital Market / food court tenants. Received a lot of positive feedback on the new look and feel of print, advertising, and website work.•Property; photography, designed, produced and set up templates for all leasing related signage. Designed, print managed, provided copy and produced flyers, posters and advertising for high profile Wellington buildings.•Design Studio set-up, advising best practice and industry standards. Implemented a job briefing system and managed all work from brief stage to completion.•Social media strategy implementation, working closely with the Executive Manager to ensure appropriate communication strategies are executed in line with the wider marketing strategy.•Managed the timely development and production of all marketing materials, collaboration with appropriate stakeholders, including advertising (print, broadcast, outdoor, online), direct mail, email, promotional materials and other collateral.

•Designed, edited and managed production for two investment statements and two annual reports over a tight time frame of seven weeks. Delegated some work to a freelance designer and managed work-flow and proofing for a fifth report with an external agency. Print management and coordinating the receipting, scheduling, confirmation and production of all reports.•Print managed and worked with the marketing team on KiwiSaver collateral which resulted in Grosvenor winning the People’s Choice KiwiSaver Communications category at the 2013 Workplace Savings Awards. In 2011, Grosvenor won Investment Statement of the Year, in which I was involved in the statement redesign.•Set up and management of the in-house graphic design department. This resulted in the company being able to reduce costs by over $200,000 per annum on outsourced work to agencies and overseas suppliers.•Designed, edited and produced graphic design work, website design, direct mail and CMS work for the main company in New Zealand and two of its Australian subsidiaries.•Redefined and implemented new sign off procedures for all print collateral, raising the companies profile within the financial services industry.•Redesigned and produced artwork for three of the companies major websites resulting in an overall better user experience.•Staff management; workload management of designers, negotiating costs, proofing, editing and delegating work where appropriate.•Print management; managing budgets and thinking of innovative ways to deliver key marketing messages.

•Delivered a major presentation to senior management which was accepted, resulting in the company winning a branding project, saving $10,000 in outsourced graphic design. Responsible for design and print management of entire project and received commendation for the successful result.•Increased company profit margins by $7,500 by reducing expenditure in document printing within the marketing team.• Experience in managing daily running of studio, coordinating workflow, liaison with internal stakeholders and preforming weekly work in progress reports.• Staff management; workload management of freelance designers and checking all work produced for brand consistency.• Vast experience in provision and management of third party providers to ensure service, quality, consistency, branding integrity, standards and reliability.•Logo design and corporate identity from concept to completion including stationary, signage, banners, posters, web banners, Investment Statement and Annual Report design and layout.•Proficient in the use of the following design applications: Adobe Creative Suite – InDesign, Illustrator, Photoshop, Acrobat Professional, Freehand MX, Filemaker Professional, Retrospect and MicroSoft Office suite.•Brand ambassador on behalf of the company ensuring branding consistency and compliance guidelines are achieved.•Art direction/copy writing experience.•Adept at problem solving in the knowledge that each design project is consistent in meeting brand objectives and deliverables.•Strong ability to relate, communicate, and gain support with emphasis on the importance of a combined team effort.•Sound experience in producing a variety of print collateral to a high standard, ensuring stakeholder approval is sighted and deadlines are met.

• Experience in producing a variety of blue chip design work including corporate literature, brand identity, promotional, advertising and publication work.• Extensive knowledge of the design requirements for print, including fonts and typography, layout and colour separation.• Liaison with account managers, production and press staff to meet deadlines and project objectives.• Extensive pre-press knowledge for both off-set and digital printing processes.• Experience in all aspects of print finishing – mounting, binding, creasing, collating, guillotining, drilling and dispatching.• Working within budgets and pre-defined templates and brand style guides.

•Closed New Zealand horse and dog races on TAB computer system and input of results which required top notch attention to detail.•Serviced VIP calls into call centre.•Management of 0900 results line.•Phone betting data input.

•Sole charge designing and preparing files for print.•Negotiation with clients, company director and printers to ensure timely delivery and high standard of printing.•Preparing and writing of design briefs to meet client expectations and requirements.•Involved right throughout the creative process – from initial concept to completion.