Lisa Vitaris, Mba Gaicd Compieaust Engexec

Lisa Vitaris, Mba Gaicd Compieaust Engexec Email and Phone Number

Interim CEO and Director, IAC Sydney 2025, Space Industry Association of Australia (SIAA) | Board Director, Engineers Australia | Founder of 10 Pieces | The Marketing Academy Australia Alumni & Advisory @ Space Industry Association of Australia
Lisa Vitaris, Mba Gaicd Compieaust Engexec's Location
Greater Sydney Area, Australia, Australia
Lisa Vitaris, Mba Gaicd Compieaust Engexec's Contact Details

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About Lisa Vitaris, Mba Gaicd Compieaust Engexec

Ask my team what kind of a leader I am, and they’ll say I am a business leader with a conscience. Driven by working for companies that are ‘doing the right thing’ and that I believe in, I will do everything in my power to make sure that I help them achieve even their most aspirational of goals.I am Interim CEO and Director of the International Astronautical Congress (IAC) Sydney in 2025 at the Space Industry Association of Australia (SIAA) with a theme of 'Sustainable Space: Resilient Earth'. SIAA is the national peak body for the Australian space industry. SIAA and its member companies work closely with Australian governments, international partners, academia, and industry to advance Australia's space industry and economy. In 2022, SIAA led a successful global bid to host the IAC in Sydney in 2025.In October 2021, I was nominated as a Board Director for Engineers Australia, the profession's peak body with over 120,000 members, and with a purpose 'to advance society through great engineering' which I am incredibly passionate about.Naturally gravitating towards roles in growth companies due to my strengths in brand and acquisition, I have spent 19 years working across a range of successful companies in technology, financial services, automotive and travel covering the full spectrum of marketing channels both agency and client-side.An avid learner, I converted my Master of Business in International Marketing into an MBA and completed the AICD course. What inspired my further learning was The Marketing Academy, where I was I was selected as one of their 2020 scholars (30 out of over 500 applicants), alongside marketing, advertising and media leaders from some of the world’s biggest companies such as Google, Facebook and OMD.I speak fluent French, and in Kyrgyzstan on my world travels (spanning 120+ countries and calling four home), I picked up a pile of litter and started a company. 10 Pieces encourages travellers to pick up 10 pieces of litter - which collectively makes a big difference. For my work, I was honoured to be nominated as a ‘Hero of Travel’ by The Sydney Morning Herald in 2018.In addition, I am a member of The Marketing Academy’s advisory council, Pantheras’ CMO Advisor, and the University of Technology Sydney’s advisory to Advanced MBA students.

Lisa Vitaris, Mba Gaicd Compieaust Engexec's Current Company Details
Space Industry Association of Australia

Space Industry Association Of Australia

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Interim CEO and Director, IAC Sydney 2025, Space Industry Association of Australia (SIAA) | Board Director, Engineers Australia | Founder of 10 Pieces | The Marketing Academy Australia Alumni & Advisory
Lisa Vitaris, Mba Gaicd Compieaust Engexec Work Experience Details
  • Space Industry Association Of Australia
    Interim Ceo
    Space Industry Association Of Australia Jul 2024 - Present
    Sydney, New South Wales, Au
    Interim CEO of Australia’s peak body for the space industry
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  • Space Industry Association Of Australia
    Director, Iac 2025 Sydney
    Space Industry Association Of Australia Oct 2023 - Present
    Sydney, New South Wales, Au
    Director for the International Astronautical Congress (IAC) Sydney from 29 SEP - 03 OCT 25 with a theme of 'Sustainable Space : Resilient Earth'
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  • Engineers Australia
    Board Director
    Engineers Australia Oct 2021 - Present
    Barton, Act, Au
    Engineers Australia is the peak professional body representing over 120,000 members from all engineering disciplines in over 120 countries. Its purpose is 'to advance society through great engineering'.Audit & Risk Committee (member) 2021-presentBoard People & Culture Committee (member) 2021-2023Member & Stakeholder Strategy Committee (Chair) 2024-present
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  • Amaysim
    Cmo
    Amaysim May 2022 - May 2023
    Sydney, Nsw, Au
    amaysim is the fourth largest mobile services provider in Australia, delivering ‘Big Love’ to its over 1.2 million subscribers, with an NPS of 55, and powered by the Optus network.Achievements:• Delivered record growth for amaysim: revenue +9% YoY; EBITDA +24% YoY; 256% Net Adds overperformance to AOP• Restructured the Sales & Marketing team of 32 to achieve amaysim’s growth, customer experience, and marketing technology strategy• Maintained NPS of 55 (one of the highest in the industry) and TIO complaints of 0.04% (one of the lowest)• Led amaysim’s devices GTM launch with Apple, diversifying amaysim’s product offering, previously mobile only• Led the migration of amaysim’s website from two CMSs to AEM which increased top 10 SEO rankings by 17%, achieved first page ranking for iPhone 12 mini and eSIM, and improved page speeds by 38.9%• Led the Sales and Marketing GTM for eSIM, 5G, new mobile plan inclusions, in app sales, sales funnel consolidation and optimisation, and international roamingResponsibilities:• As Senior Director, Sales and Marketing | CMO, I was on the Senior Leadership Team (SLT) and led the Sales and Marketing strategy and vision, built brand value, drove customer growth via online and retail sales channels, and developed the amaysim website and MarTech stack.
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  • Tyro Payments
    Chief Marketing Officer
    Tyro Payments Oct 2018 - Apr 2022
    Sydney, New South Wales, Au
    Tyro is an Australian bank completely dedicated to business banking and has the interests of small and medium enterprises at its core. Tyro is the first Australian technology company to be granted a full banking licence by APRA and is the fifth largest payments provider in Australia after the big four banks measured by EFTPOS machine numbers. Tyro listed on the ASX in December 2019 after a successful IPO and rose to the ASX300. Tyro provides EFTPOS, bank accounts, term deposits, unsecured lending, Medicare and private health fund claiming and rebating services, and integrates with Xero via the Tyro App. Serving more than 58,000 SMEs with an NPS of 21, Tyro processed $25.5 billion in payments in FY21, reflecting 26.4% growth YoY, and generated more than $238.5 million in revenue.B2B Services: EFTPOS, eCommerce, bank account, term deposit, lending, EFTPOS reader, Tyro ConnectAccountabilities: Executive Leadership Team, Pricing Committee, Executive Risk Committee, Banking Executive Accountability Regime (BEAR), Responsible ManagerAchievements:• Led Tyro’s first rebrand since 2007, headlined with the tagline ‘Better business banking’ reflecting Tyro’s expansion beyond strictly payments and into banking and lending products in recent years• Led the redevelopment of Tyro.com• Generated a 27% increase in EFTPOS applications YoY in conjunction with sales• Contributed to the successful launch of the Bendigo Bank AllianceResponsibilities:• As Chief Marketing Officer, I was focused on building the marketing strategy and vision, building brand value, driving customer growth, ensuring we deliver mutually beneficial outcomes for our 300+ POS/PMS providers and other key partners, ensuring the scalability of our marketing solutions, developing the Tyro website, ensuring we have the right MarTech stack, leading the internal Creative Studio and motivating and leading my team towards high performance.
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  • Tyro Payments
    Head Of Brand & Acquisition
    Tyro Payments Apr 2018 - Sep 2018
    Sydney, New South Wales, Au
    Achievements:• Generated a 59% increase in EFTPOS applications YoY in conjunction with sales• Reduced the CPL by 41% within a 6 month periodResponsibilities:• Drive brand awareness and develop a unique and compelling brand platform for Tyro• Drive lead generation and conversion via TTL campaigns for Tyro and its strategic partners and acquisition marketing• Lead the marketing for 240+ POS/PMS Partners via the Tyro Activate Partner Program • Build Tyro's reputation and awareness in media via quality media coverage• Maximise Tyro's tradeshow and events strategy• Managing the Brand, PR, Partnership & Events and Acquisition Marketing teams
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  • Tyro Payments
    Head Of Brand & Partnership Marketing
    Tyro Payments Oct 2017 - Mar 2018
    Sydney, New South Wales, Au
    Achievements:• Established Tyro as the first-to-market with least-cost routing via the marketing & PR launch of Tyro's ‘Tap & Save’• Led a short-turnaround pitch for Tyro to appoint new media and creative agencies and a subsequent TTL ‘Born for Business’ campaign delivered in 6 weeks• Led the marketing launch of the Tyro Activate Partner ProgramResponsibilities:• Drive brand awareness and develop a unique and compelling brand platform for Tyro• Drive lead generation and conversion via TTL campaigns for Tyro and its strategic partners• Lead the marketing for 240+ POS/PMS Partners via the Tyro Activate Partner Program • Build Tyro's reputation and awareness in media via quality media coverage• Maximise Tyro's tradeshow and events strategy• Drive effective internal communications within Tyro• Managing the Brand, PR & Events and Partnership Marketing teams
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  • Tyro Payments
    Head Of Eftpos Acquisition Marketing Manager
    Tyro Payments Apr 2017 - Sep 2017
    Sydney, New South Wales, Au
    Achievements:• Managed a company-wide event where Tyro businesses could ‘Steal Our Staff’ for the dayResponsibilities:• Application generation & conversion• Brand, strategy and campaign management• Briefing and working with strategic and creative agencies, internal designers and web developer• Partnership marketing• Managing the Acquisition and Partner Marketing teams
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  • Aussie
    Senior Manager, Brand & Customer Acquisition, Marketing
    Aussie May 2014 - Jul 2016
    Sydney, New South Wales, Au
    Services: Mortgage Broking, Home Loans, Personal Loans, Insurance, Deposit Bonds, Credit CardsAchievements:• Contributed to the creative agency pitch and 2016 brand strategy reviving the iconic 'We'll save you' tagline• Contributed to the highest number of new customer enquiries (leads) in Aussie's history in a short month in Feb 2016• Contributed to Aussie's new monthly settlement record of $20bn in FY15 - the best settlement result in Aussie's 23 years of business• Grew leads by 10% in FY15 and by a further 7% in FY16Responsibilities:• Lead generation (customer enquiry) & conversion• Brand guardian• Strategy and campaign management• Briefing and managing ATL and BTL media and creative agencies and external designers and production agencies• Managing brand and customer acquisition marketing budgets, targets, and reporting• Managing the Brand & Customer Acquisition Marketing team• Partnership marketing• Risk ChampionCourses:• CAN Coaching• Project Management Foundations• Productivity Fundamentals (& Essentials)• Presentation SkillsReason for leaving: career break of 8 months travelling around the world.
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  • Aussie
    Senior Manager, Home Loan Acquisition, Marketing
    Aussie Jun 2013 - Apr 2014
    Sydney, New South Wales, Au
    Services: Mortgage Broking and Home LoansAchievements:• Contributed to Aussie’s most successful new business month in history with over $2.1bn in lodgements in Oct 2013, a 22.1% increase on Oct 2012• Increased leads by 7% in FY14Responsibilities:• Lead generation & conversion (prospect to settlement)• Strategy and campaign management• Briefing and managing ATL and BTL media and creative agencies & an internal designer• Managing budgets, targets, and reporting• Supported by a Marketing Coordinator
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  • Hyundai Motor Company Australia
    Brand Communications Marketing Manager (Maternity Leave Cover Contract)
    Hyundai Motor Company Australia Nov 2012 - May 2013
    Sydney, Nsw, Au
    Products: i20, Accent, Elantra, i30, i40, Veloster, ix35, Santa Fe, iMax, iLoadAchievements:• Managed the Tier 1 Premium Property Sponsorship of Channel 7s ‘My Kitchen Rules’ which reached a peak of 3.319 million viewers (metro & regional) in 1st week of 3 episodes including TV spots and billboards, an integrated TVC, in-program integration, the ‘Secret Gourmet Hotspots’ promotion and social media integration• Grew Hyundai’s Facebook community by 4.5% to 131,067, increased positive sentiment from 9.9% to 11.81%, tracked 5,695 interactions across all social channels 12.2% above the monthly KPI, reached 5th in category for PTAT, and generated over 6,000 entries in Dec 2012 via the ‘Drive Brilliant’ social media promotionResponsibilities:• Brand guardian• Strategic and communications planning for brand and product• Project, stakeholder and budget management• Briefing and managing media, creative, social and promotional agencies• Managing the Brand Communications Coordinator and a work experience student
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  • University Of Technology, Sydney
    Master Of Business In International Marketing
    University Of Technology, Sydney Aug 2012 - Nov 2012
    Ultimo, Nsw, Au
    Completed the final 3 subjects of my Masters in International Marketing @ UTS after a career break volunteering and travelling around Africa for 11 months.During this time, I also trialled my sustainable travel initiative, 10 Pieces, which has since launched and is available on selected World Expeditions trips in Nepal, Bhutan, Indonesia, Peru & Tanzania.
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  • Cmc Markets
    Brand Campaign Manager, Marketing, Australia & New Zealand
    Cmc Markets May 2010 - Sep 2011
    London, Gb
    Services: CFDs and stockbrokingAchievements:• Employee of the month, May 2011• Managed the complete rebrand of CMC Markets in Australia & New Zealand• Managed the new CMC Tracker platform launch• Delivered 5,575 stockbroking accounts by 02/11, 136% to target• Achieved 152 demo accounts and SBS News Coverage from the Trading & Investing Seminars & Expo, Sydney, 2010Responsibilities:• Managing marketing budgets, targets, and daily and monthly reporting• Brand guardian for Australia & New Zealand (working closely with the UK [Head Office]) ensuring legal and compliance approval on all elements• Strategic planning and project and stakeholder management (AU, NZ, and UK)• Briefing and managing media and digital agencies and an internal design team• Sourcing and managing suppliers, printers and freelance resources
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  • Innocean Worldwide Australia Pty Ltd
    Business Director, Advertising
    Innocean Worldwide Australia Pty Ltd Jan 2009 - May 2010
    Darlinghurst, New South Wales, Au
    Client: Hyundai (models: Getz, i30, i30cw wagon, Tucson, ix35, i45, Grandeur, Santa Fe R, iMax, iLoad)Achievements:• Contributed to best ever March results (‘10) since Hyundai started selling cars in Aus. in 1986• Launched the ix35, achieving 533 units for its first full month of sale• Managed the Santa Fe R brand campaign’s extensive online component involving a detailed microsite with video content, YouTube Channel, banners, rich media, a promotional eDM and landing page in under two weeks• Launched a new ad campaign for iMax, achieving 2nd in the people mover market and posting its best ever sales result of 290 units & 23.5% market share• Launched a new ad campaign for iLoad, achieving 2nd in the van market with 629 units & 28.7% market shareResponsibilities:• Managing the client's business in brand, product, retail, Accessories, PR, and CRM• Strategic planning, briefing & liaising with production, creative, media, and suppliers• Developing estimates and managing agency job profitability and client budgets• Copywriting for microsites and eDMs• CAD approval and despatch of TVCs and AdStream orders• Training, managing and mentoring an AE
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  • Love Communications, Sydney
    Account Director, Advertising
    Love Communications, Sydney Apr 2008 - Dec 2008
    Sydney, Au
    Clients: Tourism Tasmania; BP-Citibank; Breville; Fairfax Business Media (Australian Financial Review [AFR] - M-F; Weekend; AFR Magazine; AFR.com; Market Wrap; BOSS; BRW); Ricoh; SunRiceAchievements:• Managed the AFR brand campaign for Jul - Dec ‘08• Managed the Breville ‘Changing the way you look at food’ brand campaign with juicer and toaster TVCs, press, and onlineResponsibilities:• Managing the day-to-day running of the client's business• Strategic planning, briefing & liaising with production, creative, media, and suppliers• Managing agency job profitability, client budgets and ensuring timely delivery of jobs• Training and managing an AE and work experience students
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  • Host
    Senior Account Manager, Advertising
    Host Nov 2007 - Apr 2008
    Client: BankwestAchievements:• Assisted with the ‘Happy Banking’ brand campaign launch• Managed the Rottnest Channel Swim 2008 campaign with tight deadlines for press, magazine, outdoor, collateral, and social mediaResponsibilities:• Managing the day-to-day running of the client's business• Strategic planning, briefing & liaising with production, creative partners, media & suppliers• Managing agency job profitability, client budgets and ensuring timely delivery of jobs
  • Euro Rscg Worldwide
    Senior Account Manager, Advertising
    Euro Rscg Worldwide Jun 2006 - Nov 2007
    Clients: Volvo; LG; Federal Government (ABS)Achievements:• Managed the Volvo ‘Destination Life’ and C30 ‘Product of Free Will’ campaigns• Managed the global LG ‘LCD / Plasma TV with built-in DVR’ campaign involving a high workload for TV, outdoor, and press (appearing in over 80 countries)Responsibilities:• Managing the day-to-day running of each client's business• Strategic planning, briefing & liaising with production, creative, media, and suppliers• Monitoring competitor activity and current market trends• Developing estimates and managing agency job profitability and client budgets• Training and managing AEs
  • Bush Atkins
    Account Manager, Advertising
    Bush Atkins Jan 2004 - Jun 2006
    Clients: CrossCity Motorway (Cross City Tunnel & Beep™ tag); CommSec; Unwired Australia; Bose; Bimbadgen Estate; IMB; China National Tourist OfficeAchievements:• Managed the Cross City Tunnel and Beep™ tag advertising campaigns involving a high workload with tight deadlines for press, radio, outdoor, online, and collateral• Assisted with the CommSec 'Margin Lending' and 'DIY' brand campaigns• Assisted with the Unwired 'Simple as 1,2,3' campaignResponsibilities:• Managing the day-to-day running of each client's business• Briefing and liaising with production, creative, media, and suppliers• Conducting and evaluating primary and secondary research• New business pitches and following up new business leads, award entries and PR• Developing estimates and managing agency job profitability and client budgets
  • The Hinds Partnership
    Account Executive, Advertising
    The Hinds Partnership Feb 2003 - Oct 2003
    Clients: Multiplex; Sotheby's International Realty; Pacific Properties National; IPM; Glen Alpine; City Recital HallResponsibilities:• Client, supplier, and media liaison• Ad bookings• Print production

Lisa Vitaris, Mba Gaicd Compieaust Engexec Skills

Integrated Marketing Strategy Advertising Brand Management Marketing Digital Marketing Management Marketing Communications Direct Marketing Account Management Email Marketing Online Advertising Media Planning Social Media Product Marketing Lead Generation Sponsorship Stakeholder Management Marketing Strategy Financial Services Sem Seo Mobile Devices Brand Development Customer Conversion Project Management Services Marketing Customer Acquisition Automotive Tourism Strategic Planning French Tvcs Content Marketing User Experience Digital Media Event Management Expos Promotions Partnerships Branding And Identity Brand Architecture Qualitative Research Quantitative Research Focus Groups Social Entrepreneurship Sustainable Tourism Wildlife Conservation Wildlife Photography Portrait Photography

Lisa Vitaris, Mba Gaicd Compieaust Engexec Education Details

  • Australian Institute Of Company Directors
    Australian Institute Of Company Directors
    Board Director
  • University Of Technology Sydney
    University Of Technology Sydney
    General
  • The Marketing Academy
    The Marketing Academy
    Marketing And Leadership
  • Marketing Week Mini Mba With Mark Ritson
    Marketing Week Mini Mba With Mark Ritson
    Marketing
  • University Of Technology Sydney
    University Of Technology Sydney
    International Marketing
  • Advertising Federation Of Australia (Afa) Ad School
    Advertising Federation Of Australia (Afa) Ad School
    Account Management
  • Australian Direct Marketing Association (Adma)
    Australian Direct Marketing Association (Adma)
    Direct Marketing
  • University Of Technology Sydney
    University Of Technology Sydney
    Italian
  • Kambala
    Kambala
    English

Frequently Asked Questions about Lisa Vitaris, Mba Gaicd Compieaust Engexec

What company does Lisa Vitaris, Mba Gaicd Compieaust Engexec work for?

Lisa Vitaris, Mba Gaicd Compieaust Engexec works for Space Industry Association Of Australia

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Lisa Vitaris, Mba Gaicd Compieaust Engexec's current role is Interim CEO and Director, IAC Sydney 2025, Space Industry Association of Australia (SIAA) | Board Director, Engineers Australia | Founder of 10 Pieces | The Marketing Academy Australia Alumni & Advisory.

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What schools did Lisa Vitaris, Mba Gaicd Compieaust Engexec attend?

Lisa Vitaris, Mba Gaicd Compieaust Engexec attended Australian Institute Of Company Directors, University Of Technology Sydney, The Marketing Academy, Marketing Week Mini Mba With Mark Ritson, University Of Technology Sydney, Advertising Federation Of Australia (Afa) Ad School, Australian Direct Marketing Association (Adma), University Of Technology Sydney, Kambala.

What are some of Lisa Vitaris, Mba Gaicd Compieaust Engexec's interests?

Lisa Vitaris, Mba Gaicd Compieaust Engexec has interest in Languages, Caving, Latin Dancing (Salsa), Rock Climbing, Netball, Environment, Canyoning, Padi Rescue Diver, Adventure Racing, Photography.

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Lisa Vitaris, Mba Gaicd Compieaust Engexec has skills like Integrated Marketing, Strategy, Advertising, Brand Management, Marketing, Digital Marketing, Management, Marketing Communications, Direct Marketing, Account Management, Email Marketing, Online Advertising.

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