Lisa Vitaris, Mba Gaicd Compieaust Engexec Email & Phone Number

Sydney, New South Wales, AU

Interim CEO of Australia’s peak body for the space industry

Sydney, New South Wales, AU

Director for the International Astronautical Congress (IAC) Sydney from 29 SEP - 03 OCT 25 with a theme of 'Sustainable Space: Resilient Earth'

Barton, ACT, AU

Engineers Australia is the peak professional body representing over 120,000 members from all engineering disciplines in over 120 countries. Its purpose is 'to advance society through great engineering'.Audit & Risk Committee (member) 2021-presentBoard People & Culture Committee (member) 2021-2023Member & Stakeholder Strategy Committee (Chair) 2024-present

Sydney, NSW, AU

• amaysim is the fourth largest mobile services provider in Australia, delivering ‘Big Love’ to its over 1.2 million subscribers, with an NPS of 55, and powered by the Optus network.Achievements:
• Delivered record growth for amaysim: revenue +9% YoY; EBITDA +24% YoY; 256% Net Adds overperformance to AOP
• Restructured the Sales & Marketing team of 32 to achieve amaysim’s growth, customer experience, and marketing technology strategy
• Maintained NPS of 55 (one of the highest in the industry) and TIO complaints of 0.04% (one of the lowest)
• Led amaysim’s devices GTM launch with Apple, diversifying amaysim’s product offering, previously mobile only
• Led the migration of amaysim’s website from two CMSs to AEM which increased top 10 SEO rankings by 17%, achieved first page ranking for iPhone 12 mini and eSIM, and improved page speeds by 38.9%

Sydney, New South Wales, AU

• Tyro is an Australian bank completely dedicated to business banking and has the interests of small and medium enterprises at its core. Tyro is the first Australian technology company to be granted a full banking.
• Led Tyro’s first rebrand since 2007, headlined with the tagline ‘Better business banking’ reflecting Tyro’s expansion beyond strictly payments and into banking and lending products in recent years
• Led the redevelopment of Tyro.com
• Generated a 27% increase in EFTPOS applications YoY in conjunction with sales
• Contributed to the successful launch of the Bendigo Bank AllianceResponsibilities:
• As Chief Marketing Officer, I was focused on building the marketing strategy and vision, building brand value, driving customer growth, ensuring we deliver mutually beneficial outcomes for our 300+ POS/PMS providers.

Sydney, New South Wales, AU

• Achievements:
• Generated a 59% increase in EFTPOS applications YoY in conjunction with sales
• Reduced the CPL by 41% within a 6 month periodResponsibilities:
• Drive brand awareness and develop a unique and compelling brand platform for Tyro
• Drive lead generation and conversion via TTL campaigns for Tyro and its strategic partners and acquisition marketing
• Lead the marketing for 240+ POS/PMS Partners via the Tyro Activate Partner Program

Sydney, New South Wales, AU

• Achievements:
• Established Tyro as the first-to-market with least-cost routing via the marketing & PR launch of Tyro's ‘Tap & Save’
• Led a short-turnaround pitch for Tyro to appoint new media and creative agencies and a subsequent TTL ‘Born for Business’ campaign delivered in 6 weeks
• Led the marketing launch of the Tyro Activate Partner ProgramResponsibilities:
• Drive brand awareness and develop a unique and compelling brand platform for Tyro
• Drive lead generation and conversion via TTL campaigns for Tyro and its strategic partners

Sydney, New South Wales, AU

• Achievements:
• Managed a company-wide event where Tyro businesses could ‘Steal Our Staff’ for the dayResponsibilities:
• Application generation & conversion
• Brand, strategy and campaign management
• Briefing and working with strategic and creative agencies, internal designers and web developer
• Partnership marketing

Sydney, New South Wales, AU

• Services: Mortgage Broking, Home Loans, Personal Loans, Insurance, Deposit Bonds, Credit CardsAchievements:
• Contributed to the creative agency pitch and 2016 brand strategy reviving the iconic 'We'll save you' tagline
• Contributed to the highest number of new customer enquiries (leads) in Aussie's history in a short month in Feb 2016
• Contributed to Aussie's new monthly settlement record of $20bn in FY15 - the best settlement result in Aussie's 23 years of business
• Grew leads by 10% in FY15 and by a further 7% in FY16Responsibilities:
• Lead generation (customer enquiry) & conversion

Sydney, New South Wales, AU

• Services: Mortgage Broking and Home LoansAchievements:
• Contributed to Aussie’s most successful new business month in history with over $2.1bn in lodgements in Oct 2013, a 22.1% increase on Oct 2012
• Increased leads by 7% in FY14Responsibilities:
• Lead generation & conversion (prospect to settlement)
• Strategy and campaign management
• Briefing and managing ATL and BTL media and creative agencies & an internal designer

Sydney, NSW, AU

• Products: i20, Accent, Elantra, i30, i40, Veloster, ix35, Santa Fe, iMax, iLoadAchievements:
• Managed the Tier 1 Premium Property Sponsorship of Channel 7s ‘My Kitchen Rules’ which reached a peak of 3.319 million viewers (metro & regional) in 1st week of 3 episodes including TV spots and billboards, an.
• Grew Hyundai’s Facebook community by 4.5% to 131,067, increased positive sentiment from 9.9% to 11.81%, tracked 5,695 interactions across all social channels 12.2% above the monthly KPI, reached 5th in category for.
• Brand guardian
• Strategic and communications planning for brand and product
• Project, stakeholder and budget management

Ultimo, NSW, AU

Completed the final 3 subjects of my Masters in International Marketing @ UTS after a career break volunteering and travelling around Africa for 11 months.During this time, I also trialled my sustainable travel initiative, 10 Pieces, which has since launched and is available on selected World Expeditions trips in Nepal, Bhutan, Indonesia, Peru & Tanzania.

London, GB

• Services: CFDs and stockbrokingAchievements:
• Employee of the month, May 2011
• Managed the complete rebrand of CMC Markets in Australia & New Zealand
• Managed the new CMC Tracker platform launch
• Delivered 5,575 stockbroking accounts by 02/11, 136% to target
• Achieved 152 demo accounts and SBS News Coverage from the Trading & Investing Seminars & Expo, Sydney, 2010Responsibilities:

Darlinghurst, New South Wales, AU

• Client: Hyundai (models: Getz, i30, i30cw wagon, Tucson, ix35, i45, Grandeur, Santa Fe R, iMax, iLoad)Achievements:
• Contributed to best ever March results (‘10) since Hyundai started selling cars in Aus. in 1986
• Launched the ix35, achieving 533 units for its first full month of sale
• Managed the Santa Fe R brand campaign’s extensive online component involving a detailed microsite with video content, YouTube Channel, banners, rich media, a promotional eDM and landing page in under two weeks
• Launched a new ad campaign for iMax, achieving 2nd in the people mover market and posting its best ever sales result of 290 units & 23.5% market share
• Launched a new ad campaign for iLoad, achieving 2nd in the van market with 629 units & 28.7% market shareResponsibilities:

Sydney, AU

• Clients: Tourism Tasmania; BP-Citibank; Breville; Fairfax Business Media (Australian Financial Review [AFR] - M-F; Weekend; AFR Magazine; AFR.com; Market Wrap; BOSS; BRW); Ricoh; SunRiceAchievements:
• Managed the AFR brand campaign for Jul - Dec ‘08
• Managed the Breville ‘Changing the way you look at food’ brand campaign with juicer and toaster TVCs, press, and onlineResponsibilities:
• Managing the day-to-day running of the client's business
• Strategic planning, briefing & liaising with production, creative, media, and suppliers
• Managing agency job profitability, client budgets and ensuring timely delivery of jobs

• Client: BankwestAchievements:
• Assisted with the ‘Happy Banking’ brand campaign launch
• Managed the Rottnest Channel Swim 2008 campaign with tight deadlines for press, magazine, outdoor, collateral, and social mediaResponsibilities:
• Managing the day-to-day running of the client's business
• Strategic planning, briefing & liaising with production, creative partners, media & suppliers
• Managing agency job profitability, client budgets and ensuring timely delivery of jobs

• Clients: Volvo; LG; Federal Government (ABS)Achievements:
• Managed the Volvo ‘Destination Life’ and C30 ‘Product of Free Will’ campaigns
• Managed the global LG ‘LCD / Plasma TV with built-in DVR’ campaign involving a high workload for TV, outdoor, and press (appearing in over 80 countries)Responsibilities:
• Managing the day-to-day running of each client's business
• Strategic planning, briefing & liaising with production, creative, media, and suppliers
• Monitoring competitor activity and current market trends

• Clients: CrossCity Motorway (Cross City Tunnel & Beep™ tag); CommSec; Unwired Australia; Bose; Bimbadgen Estate; IMB; China National Tourist OfficeAchievements:
• Managed the Cross City Tunnel and Beep™ tag advertising campaigns involving a high workload with tight deadlines for press, radio, outdoor, online, and collateral
• Assisted with the CommSec 'Margin Lending' and 'DIY' brand campaigns
• Assisted with the Unwired 'Simple as 1,2,3' campaignResponsibilities:
• Managing the day-to-day running of each client's business
• Briefing and liaising with production, creative, media, and suppliers

• Clients: Multiplex; Sotheby's International Realty; Pacific Properties National; IPM; Glen Alpine; City Recital HallResponsibilities:
• Client, supplier, and media liaison
• Ad bookings
• Print production

Company Directors Course, Board Director

Master Of Business Administration - Mba, Business Administration And Management, General

The Marketing Academy Australia 2020 Scholar, Marketing And Leadership

Brand Management, Marketing

Master Of Business, International Marketing

Executive Certificate In Advertising Communications & In Creative Advertising, Media Planning/Buying, Strategic Planning, Copywriting, Creative Process, Account Management

Certificate In Direct Marketing, Direct Marketing

Ba In Public Communications & In International Studies, Majors: Marketing, Advertising & French; Sub-Majors: Pr, Italian

Higher School Certificate, Mathematics, Biology, Geography, French, English