Lisa Kelly Email & Phone Number

Greater New York City Area

Effectively launched and managed new designer dress brand. Responsible for leading sales and planning strategies to successfully introduce the line to the appropriate client base. Actively involved in the merchandising and production process, identifying appropriate product direction, concept, final assortment and pricing.

Responsible to develop, influence and execute strategic initiatives to drive sales and profit both internal and at retail for women’s evening business with annual volume of $85M. Reported directly to the President and played key role in launching Macy’s exclusive Bridal Program. Directly managed customer relationships with key US Department Stores.

New York, NY

Tommy Hilfiger was acquired by PVH in 2010.Played critical role in the repositioning and re-launch of the brand in the United States managing Sales Volume of $140M for the Women’s Missy Sportswear and Plus Size divisions. Instrumental in restoring brand to its original heritage, securing key real estate, merchandise assortment plans, promotional.

Managed top line sales planning and bottom line profitability for an $180M business. Key accounts included Federated/May Company, Belk, Carson and Dillard’s. Sales Volume $180M.

Directed overall sales management of a $400M division and team of 10 executives. Key accounts include Federated, May Company, Dillards, Belk, Carsons, Bon Ton and specialty.

Sales volume $120M

Instrumental in the launch of a brand new sportswear division resulting in $20MM. Additional responsibilities included coordinating and managing sales of the U.S product lines including activewear for Europe & Asia Markets.

Began as a sales assistant in the Men’s suit division and promoted to account manager. Key accounts included Saks, Bloomingdales, Parisians, Nordstrom & better specialty stores in the North East.