Built research-based product marketing program for $400k SaaS Annual Recurring Revenue cloud-based connectivity platform, managing strategic planning to global execution resulting in a 100% increase in connected devices totalling 260 million devices. • Demand Generation: Built regional pilot program which increased sales by 12% resulting in global program adoption and team expansion for global execution.• Branding, Positioning, Content: Partnered with executive Sales and Product management to build solution positioning, utilizing customer and market research to identify key industry trends, customer challenges, and market opportunities. Created sales assets and seller training, managed event participation, and drove customer content strategy and creation.• Thought Leadership: Led Connected Transportation thought leadership program which included executive keynotes, interviews, videos, and article publication. Developed messaging platform and strategy, coached speakers, partnered with PR to secure speaking and interview opportunities.

Industry focus: Automotive/aerospace, Manufacturing, HCLS, Financial ServicesFunctional management of four person PMM team responsible for product marketing for a hybrid-cloud HPC, Big Data Analytics, and AI software portfolio generating $80M in annual revenue. Collaborated with product management and sales leadership to plan and execute product launches, develop sales enablement materials, deliver customer content, and support demand generation across all geographies and routes to market. Industry focus: a/aerospace, Automotive/aerospace, Financial Services, and HCLS.• Positioning, messaging and sales enablement: Led initiatives with product management and sales to build product messaging frameworks, POVs and sales enablement materials. Deliverables included: new client decks, seller decks, detailed seller conversation guidebooks, datasheets, battlecards, and objection handling tip sheets.• Product Launches: Spearheaded development of multi-BU AI infrastructure reference architecture, integrating servers, storage and AI software. Built value proposition and messaging framework. Led cross-functional marketing launch team and personally created content for web pages, analyst papers, solution brief, blogs, analyst presentations and geo communications. • Customer Marketing: Built and executed installed-base customer program to build retention and cultivate upsell/cross sell opportunities. o Launched online user community site populated with over 30 technical videos and blogs. Grew user enrollment by 410% in year two. o Launched content microsite, publishing 6 articles a month. Drove continuous improvement in content and site optimizations resulting in year two results - 68,436 total pageviews, 5,703 average monthly pageviews (45% YtY increase), 21,865 average monthly social engagements (64% YtY increase). • Team skills enhancement – built custom program to strengthen PMM team skills and capabilities, provided individual coaching.

Key member of IoT marketing team launching Internet of Things products. Establishing VMware IoT reputation and thought leadership through messaging and positioning, executive communications, content development and content syndication campaigns. Launched social media program via Twitter, LinkedIn, and corporate blog channels, achieving above industry-average engagement rate of .9%. Building and executing go-to-market and demand generation plans.

Industry focus: Smart Cities, Smart ManufacturingLed messaging, positioning and thought leadership initiatives for Fortune 100 company. Developed content strategy for executive presentations, press and analyst briefings, events, website, and thought leadership, social and regional marketing campaigns. Topics included Internet of Things, Big Data and Analytics, Virtualization, Cloud, Converged Infrastructure, and Application Modernization.• Launched worldwide Internet of Things market positioning, establishing Dell’s reputation as the leader in IoT hardware (IDC 2016 Global IoT Decision Makers Survey). • Led cross-functional working group of senior marketing managers to build pan-Dell messaging and deliver create customer presentations, online assets (videos, infographics, ebooks, articles) and thought leadership campaigns. • Developed positioning and messaging for IoT Security, IoT Advanced Analytics, Smart Manufacturing, Smart Cities, and Big Data and Analytics markets. • Drove global sales executive awareness and expertise. Built sales enablement tools including customer presentations, talking points, sales cards, training presentations and podcasts. • Developed content strategy and managed participation in industry and Dell customer events including session presentations, expo floor demos, and speaker training.• Created Mergers and Acquisitions messaging. Created briefing books and presentations which drove downstream marketing communications and regional demand generation activities.

Industry focus: State and Local government public healthLed all marketing and promotional activities for $26 million company - the country’s leading provider of emergency preparation and response enterprise software applications for state public health departments. Responsible for strategic plan development, budget and resource management, vendor management, and program execution and evaluation. Reported to company President.• Introduced market analysis discipline to align resources to match high-yield, high-probability markets. • Increased sales leads by 200% through integrated demand generation campaigns. • Built sales enablement materials and tools.• Strengthened company thought leadership position. • Employed structured market research tools to provide quantitative and qualitative market data• Established presence in national press.

Primary responsibility for strategic planning and execution of marketing initiatives with major AMD account - Gateway Corporation. Additional responsibility for end-user and market research, product launches, national online, radio and print advertising campaigns, and partner program development. Planned and administered budgets.

Managed marketing and public relations for state agency including strategic planning, brand management, digital content creation, website development and customer research. Responsible message and brand consistency across all communications platforms. Supervised work of interns and contractors.

Managed national communications from strategic planning to campaign development and execution, content creation, and budgeting. Supervised the work of creative resources including external agencies and internal personnel.