Lisa Wade Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

• Led a global team of 30+ UI/UX professionals, enhancing the experience of over a dozen Q2 software products.• In partnership with Sales, I developed and implemented a UX strategy that increased the impact of our user experience on new wins from 10% in 2022 to 87% in 2023.• Received a nomination for the 2022 UX Design Award by the International Design Center Berlin for Q2’s administrative and reporting tool, which my team redesigned.• Promoted and enhanced our Design System, boosting shared UI component adoption by 42% and improving digital banking platform consistency over 1.5 years.• Standardized UX quality metrics tracking, improving average system usability scores from 76 (2018) to 84 (2023) during significant product expansion through acquisitions. • Led user research engagements and partnered with large financial institutions to understand user and customer needs related to our software. My team conducted over 33 research studies with 430+ participants in 2023.• Shepherded the visual refresh of our digital banking platform, which serves over 400 financial institutions and 22M end users.• Guided my Product leadership peers and employees through setting measurable OKRs every quarter. Our UX team’s goal completion rates in Q4 and Q1 were 90% and 89%, respectively.• Presented UX direction, staffed design booths, and engaged in strategic discussions at our annual client and industry conferences.• Organized team-building events for my employees and strategic planning onsites for my Product leadership peers.• Identify and facilitate UX training opportunities for UX, Product and Engineering stakeholders.

Austin, Tx, Us

• Began leading the entire user experience design team at Q2, which meant overseeing the designers and experiences of 10+ products. • Continued to help drive the complete redesign of our new administrative and reporting tool. User adoption went from almost zero in early 2021 to over 1500 by the end of the year. • Our newly redesigned administrative tool became a Finovate Awards Finalist for Best Back Office / Core Services Solution in the fall of 2021.

Austin, Tx, Us

Lead a team of 28 UX Designers, Product Owners, Developers, Test Engineers and Technical Writers dedicated to building highly usable, easily deployable enterprise software for financial institutions. Achievements include:• Helped our call center support software become the fastest product to reachGeneral Availability; it was adopted by 300+ institutions and 28K+ users in a year,with a 43% higher American Consumer Satisfaction Index than our legacy product.• Established vision for and rapidly brought to market a customer service and dataanalytics tool in a year, with a 30% higher ACSI than our legacy product.• Positively influenced 150% more sales deals in 2020 (vs. 2019) byestablishing a new roadmap for our back office tools and deliveringinnovation faster.• Increased the size of back office UX Design team by 75% and Developmentteam by 33% by proving our team's ability to deliver value to the business.

Austin, Tx, Us

• Promoted greater usability, accessibility, and brand maturity by leading an initiative to create a consistent design system across products.• Increased system usability of our back office products 45 - 78% by encouraging UX Designers to frequently conduct user research and iterate.• Increased team’s quarterly goal completion by 216% in my first 18 months.• Coordinated design-led exhibits and presented design strategy at client events.• Generated feature ideas based on research; presented them to senior leaders.• Integrated experiences of acquired products with existing Q2 products.

Austin, Tx, Us

• Led the design of an enterprise marketing software that became the fastest-selling product at Q2, won the 2017 NAFCU Services Innovation Award, and generates $5.5M in annual recurring revenue.• Defined feature priorities and scope of the marketing software; presented updates to the board and executive team.• Conducted user interviews, surveys and usability testing to ensure features were valuable and usable.• Designed wireframes and high-fidelity interactive prototypes in Axure.• Ensured user interface content was user-friendly, with a consistent voice and tone, by collaborating with UI writers.

Austin, Texas, Us

• Increased e-commerce site conversion and click-through rates up to 40% by designing and developing optimized landing pages.• Increased email campaign conversion rates 567% by designing and developing an abandoned cart email campaign. • Tracked website performance metrics with Google Analytics.• Performed cross-browser and QA testing to ensure an optimal user experience across all browsers and operating systems.

Concord, Nc, Us

• Developed the .NET UI for Walgreens photo printing kiosk using Microsoft Expression Blend and XAML. Provided user experience recommendations to Walgreens to optimize usability and maintain user interface consistency throughout the app.• Designed the UI for a touchscreen photo-printing kiosk demonstrated at the international Photokina conference.

Austin, Texas, Us

• Designed and developed HTML prototypes for higher education assessment software.• Maintained company website and conducted A/B and multivariate tests to optimize site conversion.• Designed and developed HTML email marketing campaigns.

200 Applied Parkway, University Park, Il, Us

• Spearheaded the design of an interactive brochure and marketing collateral for insurance agency management software.• Developed marketing microsites in HTML and CSS.• Filmed and animated product demo videos for the web.

Assisting the video crew during shoots, designed 3D graphics for the EPP website, edited wedding photos, helped compile a company wedding photography portfolio, performed basic video editing in Avid.

M.S. In Information Architecture, Concentration In Ux Design

B.A. In Film, Concentration In Computer Animation

Certificate, Web Design & Development