Lisa Ward

Lisa Ward Email and Phone Number

Marketing Executive | Digital Marketing and Communications | Ecommerce | Customer Experience Champion @ Wawanesa Insurance
Lisa Ward's Location
San Francisco, California, United States, United States
Lisa Ward's Contact Details

Lisa Ward personal email

n/a
About Lisa Ward

Wawanesa Insurance has received #1 in Customer Satisfaction for auto insurers in CA by J.D. Power for 3 years in a row.

Lisa Ward's Current Company Details
Wawanesa Insurance

Wawanesa Insurance

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Marketing Executive | Digital Marketing and Communications | Ecommerce | Customer Experience Champion
Lisa Ward Work Experience Details
  • Wawanesa Insurance
    Vice President Marketing, U.S. Operations
    Wawanesa Insurance Sep 2018 - Present
    Winnipeg, Manitoba, R3C 3P1, Ca
    Responsible for Marketing strategy and execution, Partnerships, Ecommerce, Digital Customer Experience, Social media, and Customer Communications
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  • Wawanesa Insurance
    Independent Consultant
    Wawanesa Insurance Jan 2018 - Sep 2018
    Winnipeg, Manitoba, R3C 3P1, Ca
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  • Esurance
    Vice President Customer Experience, Creative, And Communications
    Esurance Jun 2015 - Nov 2017
    San Francisco, Ca, Us
    • Led in-house Creative and Web Production teams. Launched customer advocacy program leveraging user-generated ratings and reviews, growing conversion 11%.• Created content marketing strategy, overseeing contributed content campaigns, bylined articles and influencer campaign. Launched company-first digital retargeting test driving 73% higher conversion at 52% lower cost per quote.• Developed strategy and roadmap to improve customer communications; launched SMS program eliminating 140K service calls per year. • Super Bowl 50: responsible for creative development and execution on owned, social, and digital platforms where dominated Twitter with 2.9M tweets and accounted for 13% of Super Bowl tweets in 12 hours.
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  • Esurance
    Vice President Customer Experience And Creative
    Esurance Apr 2010 - Jun 2015
    San Francisco, Ca, Us
    • Evolved the Esurance brand during high-growth period by optimizing the ecommerce website to increase conversion, advancing marketing creative for new segment, and creating branded social media platforms to deliver an integrated customer experience. • Pioneered creation of Esurance blog, user research teams, voice of the customer, and NPS surveys.• Spearheaded development of Fuelcaster®, a one-of-a-kind mobile web app that predicts whether gas prices will rise or fall tomorrow. Received MobileWebAwards’s Best Insurance Mobile Website award.
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  • Esurance
    Director Creative And Product Management
    Esurance Sep 2006 - Apr 2010
    San Francisco, Ca, Us
    Led the integrated teams of in-house creative, ecommerce, and web production. Pioneered mobile channels for sales and service channels.Spearheaded the development of new brand identity and led execution across all customer touch points. Defined brand standards and guidelines.
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  • Esurance
    Director Product Management
    Esurance Mar 2004 - Sep 2006
    San Francisco, Ca, Us
    Led teams responsible for the design and functionality of ecommerce insurance website. Launched SEO program.
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  • Esurance
    Manager Product Management
    Esurance Jun 2001 - Mar 2004
    San Francisco, Ca, Us
    Designed the user experience for policy management website. Increased online conversion using creative optimization as one of Google's first online advertisers.
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  • Esurance
    Product Manager
    Esurance Apr 2000 - Jun 2001
    San Francisco, Ca, Us
    Joined Esurance as a start-up, designed the online shopping and buying experience for esurance.com. First insurance company to fully bind an insurance policy online.
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  • Pmi Mortgage Insurance Co.
    Director
    Pmi Mortgage Insurance Co. Nov 1994 - Apr 2000
    Walnut Creek, Ca, Us
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  • Ge Capital
    Product Manager
    Ge Capital 1989 - 1994
    Norwalk, Ct, Us
    View

Lisa Ward Skills

Customer Experience Management Cross Functional Team Leadership Creative Services Product Management Business Analysis Process Improvement Content Marketing E Commerce Marketing Strategy Advertising Communication User Experience Marketing Social Media Management

Lisa Ward Education Details

  • Wake Forest University
    Wake Forest University
    Business

Frequently Asked Questions about Lisa Ward

What company does Lisa Ward work for?

Lisa Ward works for Wawanesa Insurance

What is Lisa Ward's role at the current company?

Lisa Ward's current role is Marketing Executive | Digital Marketing and Communications | Ecommerce | Customer Experience Champion.

What is Lisa Ward's email address?

Lisa Ward's email address is lw****@****nce.com

What is Lisa Ward's direct phone number?

Lisa Ward's direct phone number is +141587*****

What schools did Lisa Ward attend?

Lisa Ward attended Wake Forest University.

What skills is Lisa Ward known for?

Lisa Ward has skills like Customer Experience Management, Cross Functional Team Leadership, Creative Services, Product Management, Business Analysis, Process Improvement, Content Marketing, E Commerce, Marketing Strategy, Advertising, Communication, User Experience.

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