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A data-driven HubSpot and LinkedIn Certified Marketing Strategist, who creates customer-centric strategies, that support my client's business goals by captivating, connecting, and converting their ideal customers. Experience creating long and short-term marketing plans based on market research and data to identify my client's ideal customers and buying behaviors. Utilizes actionable data to create results-driven campaigns by using online and offline tactics which include networking, event marketing, sale enablement, ABM, search engine optimization (SEO), PPC (Google and Social Media), social media marketing, Content Marketing, Lead Generation, and lead nurturing. When not consulting clients one on one, traveling, and experiencing magical adventures with the people I love most, I have led strategic planning workshops for small business owners, a guest Marketing Lecturer for the MBA program at National University, and created a 3-month online group coaching program for women entrepreneurs. If you are interested in learning how I can support your company's business goals private message or email me at lisawboyle@gmail.com.
Parent Of Children With Disabilities
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Parent AdvocateParent Of Children With DisabilitiesRochester, Ny, Us
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Marketing StrategistLisa W Boyle Coaching And Consulting Nov 2019 - Dec 2022Rochester, New York, United States• Created strategic customer focus marketing plans which include buyer personas, buyer’s journey, SEO keywords, marketing messaging, and campaign strategy.• Provided sales enablement tools and recommendations that align clients’ in-house marketing and sales teams to improve lead generation and closings.• Provided strategic customer-centric recommendations, based on market research and actionable data, that increase brand awareness and brand loyalty.• Provided relevant SEO & PPC keyword recommendations that increase online visibility and brand awareness.• Optimized clients’ existing PPC and paid campaigns by targeting actionable keywords that reduce cost per click (CPC) while improving click-through rate (CTR).• Optimized clients’ existing lead generation marketing channels, which include website, landing pages, email marketing, and social media channels to increase opt in’s and conversions.Achieved a 20% increase in email open rates by creating campaigns that focus on the customer through each stage of the buyer's journey.
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Marketing StrategistSmartbug Media Jan 2022 - Mar 2022Nashville, Tennessee, United States• Led the discovery and onboarding process of new clients, which included defining SMART goals, buyer persona development, customer journey development, marketing messaging, SEO keywords, content, lead nurturing, and conversion strategy.• Provided recommendations, sales enablement tools, and SMART goals that improved alignment between clients’ marketing and sale teams and ROI. • Consulted with clients to define their marketing technology stack and implement marketing automation tools. -
Marketing Strategist | Hubspot Inbound Certified Partner | Seo ExpertParadigm Shift Seo Jan 2011 - Oct 2019Greater San Diego Area• Conducted market research to identify new opportunities and consumer preferences to support marketing recommendations and SMART goals.• Created data-driven strategies that not only improve the client’s marketing efforts but also align with the client’s business plan. • Recommended relevant keywords, SEO, and content strategies that expanded clients’ reach and increased brand awareness.• Created a conversion path that increase lead generation, and improved lead nurturing, and conversions.• Successfully supported, motivated, and inspired the creative team to execute and implement marketing campaigns.• Developed client business case studies to support new marketing strategies, budget requests, projects, and marketing plans.
Lisa W Boyle Skills
Lisa W Boyle Education Details
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Liberal Arts And Sciences/Liberal Studies
Frequently Asked Questions about Lisa W Boyle
What company does Lisa W Boyle work for?
Lisa W Boyle works for Parent Of Children With Disabilities
What is Lisa W Boyle's role at the current company?
Lisa W Boyle's current role is Parent Advocate.
What is Lisa W Boyle's email address?
Lisa W Boyle's email address is li****@****ond.com
What is Lisa W Boyle's direct phone number?
Lisa W Boyle's direct phone number is +140158*****
What schools did Lisa W Boyle attend?
Lisa W Boyle attended University Of South Alabama.
What are some of Lisa W Boyle's interests?
Lisa W Boyle has interest in Social Services, Children, Economic Empowerment, Politics, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights.
What skills is Lisa W Boyle known for?
Lisa W Boyle has skills like Entrepreneurship, Marketing, Online Marketing, Social Media, Leadership, Seo, Social Media Marketing, Marketing Strategy, Small Business, Social Networking, Training, Sales.
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