Lisa Chen Email and Phone Number
Lisa Chen work email
- Valid
- Valid
- Valid
- Valid
Lisa Chen personal email
Lisa Chen phone numbers
Lisa is an award-winning executive with over 25 years of digital, operational and strategic marketing and branding experience in both B2B and B2C. Prior to Expedia/HomeAway, she was head of global marketing for Forte Foundation and GM of Forte's website. She overhauled the organization's operational marketing approach, redesigned the website, and reinvigorated the CRM program. In 2013, Forte's website was recognized twice - as a top website for women and top website for entrepreneurs - by Forbes Magazine. Prior to Forte, she spent 6 years at The Walt Disney Company where she led brand, marketing and consumer strategy projects within and across Disney, ESPN and ABC business units in order to maximize the economic value of its brands, franchises and customer relationships. She provided guidance to the executive management team, division presidents and 200+ marketing and operational staff.Prior to Disney, Lisa was a management consultant in the marketing strategy practice at Monitor Group. In 2003, she spent one year living in South Africa. While there, Lisa worked at Monitor and taught a college level business strategy course for CIDA College in Johannesburg. Lisa has an MBA from The Wharton School, University of Pennsylvania and a BA from Cornell University.
Toursbylocals
View-
Ceo And PresidentToursbylocals Feb 2023 - PresentVancouver, British Columbia, Ca
-
MemberChief Jan 2022 - PresentNew York, Ny, Us -
Vice President, Vacation Rental Partner Success (Interim)Expedia Group Jan 2022 - Jul 2022Seattle, Wa, Us -
Vice President, Global Lodging Connectivity & SolutionsExpedia Group Feb 2020 - Jul 2022Seattle, Wa, Us
-
Vp / General Manager, Global Business For Integrated Property Managers (Vrbo/Expedia)Expedia Group Jun 2018 - Feb 2020Seattle, Wa, Us
-
General Manager, B&B Products And Services, A Division Of Homeaway / Expedia (Nasdaq: Expe)Expedia Group Jul 2015 - Jun 2018Seattle, Wa, UsServe as General Manager of a global business unit of HomeAway / Expedia. B&B Product & Services includes BedandBreakfast.com and RezOvation and Webervations software products.
-
Director Of Global Marketing, Bedandbreakfast.ComExpedia Group Jan 2014 - Jul 2015Seattle, Wa, UsHead of global marketing for a division of HomeAway (BedandBreakfast.com):• Managed P&L: Multi-MM $ retail gift card business and marketing budget.• Oversaw all marketing functions: B2B and B2C programs, CRM, SEM, social media, branded content marketing, creative, partnerships, sales support, analytics, and marketing operations • Led international team of US and EU marketing professionals
-
Head/Director Of MarketingForte Foundation Jan 2012 - 2014
-
Sabbatical, International TravelSabbatical - International Travel 2010 - Dec 2011International Travel: Traveled extensively throughout 16 countries. Lived in Argentina, China and Taiwan. Studied Chinese. Independent Consulting: Marketing and MBA Admissions.
-
Director Of Brand Development, Corporate Brand Management (Cbm)The Walt Disney Company 2008 - 2010Burbank, Ca, Us• Provided strategic direction from consumer / brand perspective to the executive management team, division presidents and 200+ marketing, operational staff• Built brand strategy for ABC network that led to overhaul of ABC brand vision. Crafted brand promise, guidelines and oversaw implementation of brand promise throughout ABC organization of 1000+ employees. Tactics included: embedding brand promise elements in show development process, creating show-specific consumer research that assesses shows on brand elements, crafting brand video presentation that explains brand promise to communicate brand throughout ABC, aligning how shows are marketed and promoted with the brand• Created comprehensive and show-specific social media strategy for ABC network and partnered with ABC Marketing, Digital Marketing to implement• Designed franchise management strategy for high –opportunity ABC shows (LOST). Instilled franchise management process across ABC business units. Created new cross-functional approach to managing shows which resulted in marketing, production cost efficiencies• Developed consumer and brand insights on potential acquisitions (Pixar, Club Penguin, Marvel) and identified strategic issues that impacted valuations• Led confidential projects to unearth, assess specific consumer-driven growth opportunities across existing businesses or in new areas• Led CBM recruiting efforts and directly managed 2-3 associates -
Director Of Disney Brand Strategy And Stewardship, CbmThe Walt Disney Company 2006 - 2008Burbank, Ca, Us• Led global research that monitors consumer opinion of the Disney brand, products, characters and key consumers. Regularly assessed and provided creative direction for the Disney brand and its properties • Led consumer-driven English-language learning product development in Japan that was the catalyst for creating the Disney English business in China• Oversaw design of Disney Global Kids Health and Nutrition Initiative. Developed operating guidelines and managed implementation of new policy across business units and corporate partners• Designed video games creative strategy to focus on Disney branded games that led to market share increase• Provided corporate-wide brand training and education
-
Manager Corporate Brand ManagementThe Walt Disney Company 2004 - 2006Burbank, Ca, Us• Managed qualitative and quantitative consumer research and competitive analysis for key Disney franchises to shape overall direction for Disney’s portfolio of properties as well as development of individual franchises • Consulted on and provided approvals for branded content, product and marketing activities• Led ad hoc marketing and brand strategy projects for Disney-branded business units
-
Case Team Leader (M2C)Monitor Group 2001 - 2004Monitor's M2C division provides marketing, branding and sales-force effectiveness strategy consulting• Led brand positioning and brand portfolio rationalization study for a large consumer packaged goods company• Designed branding strategy for two South African government agencies• Led North American marketing segmentation study in home care products• Developed new value proposition through innovative marketing research for one of the largest US retail financial services institutions, leading to creation of 95% of the new products/services in the development pipeline for the next three years• Led case teams consisting of 3-7 people • Managed budgets of $1M and responsible for project profitability
-
Visiting Professor Of Business StrategyCida City Campus Jan 2003 - Apr 2003Za• Taught 3-month, 4x a week course in Business Strategy for 90 university students• Developed curriculum, teaching and examination materials -
Summer AssociateBoston Consulting Group May 2000 - Aug 2000Boston, Massachusetts, Us• Supported the sale of a business-to-consumer e-commerce firm by substantiating an increase in valuation of $7M• Identified business opportunities in e-learning space by analyzing related industry trends, market economics, and competitive landscape -
Account Director, Strategic Marketing GroupOgilvy Pr Worldwide 1998 - 1999New York, Ny, Us• Created, implemented product marketing communications strategies for multinational technology and e-commerce companies including IBM / ADP that led to over $2M in incremental sales revenue• Identified new clients in e-commerce and internet technology industries that increased annual billings over 100%• Directly managed $1M client marketing campaigns and led project teams of 3-5 professionals
Lisa Chen Skills
Lisa Chen Education Details
-
The Wharton SchoolCorporate Strategy -
Cornell UniversityPsychology
-
Cornell University
Frequently Asked Questions about Lisa Chen
What company does Lisa Chen work for?
Lisa Chen works for Toursbylocals
What is Lisa Chen's role at the current company?
Lisa Chen's current role is CEO and President, ToursByLocals I Former Expedia & Disney I Catalyst for growth of 2-sided marketplaces & SaaS platforms I 2x Forbes-Recognized I Keynote speaker.
What is Lisa Chen's email address?
Lisa Chen's email address is li****@****dia.com
What is Lisa Chen's direct phone number?
Lisa Chen's direct phone number is (512) 684-1100 ex*****
What schools did Lisa Chen attend?
Lisa Chen attended The Wharton School, Cornell University, Cornell University.
What skills is Lisa Chen known for?
Lisa Chen has skills like Strategy, Brand Management, Marketing Strategy, Competitive Analysis, Marketing, Management, Brand Development, Integrated Marketing, Digital Marketing, Market Research, Product Marketing, E Commerce.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial