Lisa Chen Email & Phone Number

Vancouver, British Columbia, Ca

New York, Ny, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Serve as General Manager of a global business unit of HomeAway / Expedia. B&B Product & Services includes BedandBreakfast.com and RezOvation and Webervations software products.

Seattle, Wa, Us

Head of global marketing for a division of HomeAway (BedandBreakfast.com):• Managed P&L: Multi-MM $ retail gift card business and marketing budget.• Oversaw all marketing functions: B2B and B2C programs, CRM, SEM, social media, branded content marketing, creative, partnerships, sales support, analytics, and marketing operations • Led international team of US and EU marketing professionals

International Travel: Traveled extensively throughout 16 countries. Lived in Argentina, China and Taiwan. Studied Chinese. Independent Consulting: Marketing and MBA Admissions.

Burbank, Ca, Us

• Provided strategic direction from consumer / brand perspective to the executive management team, division presidents and 200+ marketing, operational staff• Built brand strategy for ABC network that led to overhaul of ABC brand vision. Crafted brand promise, guidelines and oversaw implementation of brand promise throughout ABC organization of 1000+ employees. Tactics included: embedding brand promise elements in show development process, creating show-specific consumer research that assesses shows on brand elements, crafting brand video presentation that explains brand promise to communicate brand throughout ABC, aligning how shows are marketed and promoted with the brand• Created comprehensive and show-specific social media strategy for ABC network and partnered with ABC Marketing, Digital Marketing to implement• Designed franchise management strategy for high –opportunity ABC shows (LOST). Instilled franchise management process across ABC business units. Created new cross-functional approach to managing shows which resulted in marketing, production cost efficiencies• Developed consumer and brand insights on potential acquisitions (Pixar, Club Penguin, Marvel) and identified strategic issues that impacted valuations• Led confidential projects to unearth, assess specific consumer-driven growth opportunities across existing businesses or in new areas• Led CBM recruiting efforts and directly managed 2-3 associates

Burbank, Ca, Us

• Led global research that monitors consumer opinion of the Disney brand, products, characters and key consumers. Regularly assessed and provided creative direction for the Disney brand and its properties • Led consumer-driven English-language learning product development in Japan that was the catalyst for creating the Disney English business in China• Oversaw design of Disney Global Kids Health and Nutrition Initiative. Developed operating guidelines and managed implementation of new policy across business units and corporate partners• Designed video games creative strategy to focus on Disney branded games that led to market share increase• Provided corporate-wide brand training and education

Burbank, Ca, Us

• Managed qualitative and quantitative consumer research and competitive analysis for key Disney franchises to shape overall direction for Disney’s portfolio of properties as well as development of individual franchises • Consulted on and provided approvals for branded content, product and marketing activities• Led ad hoc marketing and brand strategy projects for Disney-branded business units

Monitor's M2C division provides marketing, branding and sales-force effectiveness strategy consulting• Led brand positioning and brand portfolio rationalization study for a large consumer packaged goods company• Designed branding strategy for two South African government agencies• Led North American marketing segmentation study in home care products• Developed new value proposition through innovative marketing research for one of the largest US retail financial services institutions, leading to creation of 95% of the new products/services in the development pipeline for the next three years• Led case teams consisting of 3-7 people • Managed budgets of $1M and responsible for project profitability

Za

• Taught 3-month, 4x a week course in Business Strategy for 90 university students• Developed curriculum, teaching and examination materials

Boston, Massachusetts, Us

• Supported the sale of a business-to-consumer e-commerce firm by substantiating an increase in valuation of $7M• Identified business opportunities in e-learning space by analyzing related industry trends, market economics, and competitive landscape

New York, Ny, Us

• Created, implemented product marketing communications strategies for multinational technology and e-commerce companies including IBM / ADP that led to over $2M in incremental sales revenue• Identified new clients in e-commerce and internet technology industries that increased annual billings over 100%• Directly managed $1M client marketing campaigns and led project teams of 3-5 professionals

Mba, Marketing, Corporate Strategy

Ba, Psychology

Education record