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A seasoned technology and marketing executive with deep industry knowledge, Lisa is the Founder of Willow Ridge Ventures providing growth and turnaround expertise for e-commerce and other services, content and data driven businesses. In this role she is also the acting President at Ahimsa, the colorful stainless steel dishware business transforming the kids table to a sustainable and chemical free solution.Most recently Lisa was the CEO at brick&batten, the tech-enabled service democratizing access to exterior design. Prior to brick&batten, Lisa led Signal’s operations and growth in the customer intelligence and first party data space through an acquisition by TransUnion in August, 2020. Ahead of joining Signal, she served as CEO of digital media company Curiosity.com (sold to Discovery Communications), preceded by her tenure as CEO of Engine Media, the global media services operating unit of the Engine Group. Lisa has also served as President of Global Digital, Data & Analytics at Starcom MediaVest Group (now Publicis Media), where she pioneered the use of both first-party and third-party data-driven marketing for some of the world’s biggest brands, and for more than a decade held US and global executive leadership roles within GroupM and Mindshare. Her industry accolades include the American Advertising Federation (AAF) Hall of Achievement, Advertising Age and Crain’s Chicago Business 40 Under 40, Advertising Age Media Maven, Advertising Women of New York’s Women Changing the Game, iMedia 25 Innovators, Adweek Media All-Star and Broadcasting & Cable Next Wave of Leaders. Lisa has additionally served on Google’s Global Media Council, Twitter’s Client Council, Forbes’ Executive Women’s Board, the AAF Board of Directors and the IAB Agency Advisory Board, among others.
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Founder And CeoWillow Ridge GrowthUnited States -
President, AdvisorAhimsa Dec 2023 - PresentCreator of the World’s First Colorful Stainless Steel Dishware for Kids. Pediatrician-designed, kid-approved and durable enough to last a lifetime. Our products are free from BPA, PVC, phthalates, and lead, ensuring a safe dining experience for a mindful mealtime. Committed to promoting healthy eating habits in children and reducing our environmental footprint, offering a variety of kid-friendly and eco-friendly sets, plates, bowls, and containers. -
Operating AdvisorWavecrest Growth Partners Jun 2023 - PresentBoston, Ma, UsEnabling B2B tech entrepreneurs to navigate the challenges and get to scale. A people-first, collaborative and partnership-driven approach. -
ShareholderBrick&Batten Jun 2021 - PresentAtlanta , Ga, Us -
Chief Executive OfficerBrick&Batten Feb 2021 - Nov 2023Atlanta , Ga, UsBrick & Batten is democratizing access to exterior design so you can see the vision for your new home or building to have the confidence to do the work! We design from a photo of your current exterior or from blueprints. Let brick&batten do all the design work and provide details on the products we use to make it easy to work with your contractor and achieve the design of your dreams! -
FounderWillow Ridge Ventures Llc Jan 2015 - PresentInvestor, advisor and consultant for venture capital firms, start-up companies, growth stage companies and established businesses, such as:- The NY Times- GoodRx- GTCR- Progress Partners- Reel Analytics- Joe & Bella- Ahimsa -
President & CeoSignal ™ Jul 2019 - Jan 2021Chicago, Illinois, UsAt Signal, we aim to make the intersection between brands and consumers more human by enabling true customer intelligence. Our technology empowers brands to use the first-party data they already own to more accurately understand the customer journey, personalize marketing messages and transform insight into business value. Signal leverages real-time data collection, hosts and maintains a dynamic brand identity graph and unifies profiles to enrich customer knowledge and open up new opportunities for brand engagements. Company sold to TransUnion in August, 2020 -
CeoCuriosity.Com Jul 2017 - Jun 2019Chicago, Illinois, UsCuriosity is home to stories about the world's most fascinating topics. We believe getting smarter every day should be easy, inspiring, and fun. Join our community for a daily dose of knowledge!Successfully exited company to Discovery Communications in April 2019. -
Ceo, Engine MediaThe Engine Group Jan 2016 - Jul 2017London, GbBacked by Chicago-based Lake Capital. Building and acquiring tech-enabled media services businesses to create greater value and greater accountability for agencies, marketers and publishers. -
Board Of DirectorsConstant Contact 2015 - 2016Waltham, Ma, UsBoard Member, Constant ContactSuccessful sale of company to Endurance International -
President, Global Digital, Data And AnalyticsStarcom Mediavest Group Jan 2011 - Dec 2015Chicago, Il, UsLisa served as President of Global Digital, Data & Analytics, at Starcom MediaVest Group (SMG) where she was instrumental in pioneering new ways to leverage online, mobile, social and search, as well as the data those media generate. She served as the digital guide for some of the biggest marketers in the world, including P&G, Walmart, Samsung and Kraft, and in doing so helped these brands and others create a whole new category of consumer experiences.Through her efforts, Lisa led the agency to a future of data-driven precision marketing and new content solutions which resulted in a new model for partnerships that challenged the historical role of a media agency. These partnerships, which included collaborations with Facebook, Twitter, Acxiom and Google, embraced product co-creation, access to data and first-looks at new marketplace opportunities. Lisa also led new acquisitions in technology and content as well as investments in partnership with Iris Capital, the strategic fund which Publicis contributed to for venture investment.•70% digital and analytics growth in first 3 years •Forrester Research cited SMG among the leaders in the new interactive landscape—the first time a media agency has received this acknowledgement from Forrester•Built and scaled SMG’s Data & Analytics capability grounded in three core products for (1) progressive cross-channel measurement, (2) advanced digital attribution approach, and (3) real-time data visualization for improved marketer decision making•Industry leading upfront agreement between SMG and Twitter establishing a #Social TV Lab, in-tweet mobile surveys, a direct API for SMG analytics and more•Built the first end-to-end agile marketing product Content@Scale -
Managing Partner And Managing DirectorMindshare Chicago Jan 2007 - Dec 2010London, England, GbMindshare is a global media company designed to realize the potential of our clients' communications investment. As CEO of Mindshare's Chicago office, I led marketing strategy, client management, business development and operations for Mindshare's business with over $1B in total media billings and staff of 200+. More than doubled the size of this business to ultimately comprise a third of Mindshare's North American revenue.During this tenure, I led new business development, bringing in nine new clients in fewer than 4 years including Motorola, American Family Insurance, Discover Financial Services, Clearwire, Takeda Pharmaceutical, Zurich Financial, Abbott Labs, CDW and RadioShack.My role solidified Mindshare as a key marketing partner for clients by developing a keen understanding of clients’ business and pairing their needs with solutions and top talent to drive results. -
Global Media Director; Associate DirectorMindshare Chicago Jan 2000 - Jan 2007London, England, GbRan the communications planning and investment on behalf of BP's business globally including: BP Corporate, BP Retail (including ARCO/ampm on west coast, Aral in Germany, TNK-BP in Russia, etc.),BP Fuels and Castrol.• Grew BP account 200% over three years • Ensured global team of 75 in 35 countries stayed motivated and connected – implemented campaign newsletters and reports, annual leadership council, “Creative Innovation” awards, and “Beyond BP” book with detailed case studies and successes• Established key performance indicators (KPIs) , introduced standardized templates and guidelines and created and implemented innovative management tools including shared extranet, flowchart systems, and first-ever global wiki for competitive analysis and insights• Played key role on interagency teams encompassing creative, digital, event and promotions disciplines• Developed and leveraged relationships with partners such as Ford and GE across the BP Marketing organization -
Media Supervisor, Media Buyer/PlannerStarcom Mediavest Group 1996 - 2000Chicago, Il, UsClient: Miller Brewing Company portfolio of brands
Lisa Weinstein Skills
Lisa Weinstein Education Details
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Indiana University Bloomington
Frequently Asked Questions about Lisa Weinstein
What company does Lisa Weinstein work for?
Lisa Weinstein works for Willow Ridge Growth
What is Lisa Weinstein's role at the current company?
Lisa Weinstein's current role is Founder and CEO.
What is Lisa Weinstein's email address?
Lisa Weinstein's email address is li****@****ail.com
What is Lisa Weinstein's direct phone number?
Lisa Weinstein's direct phone number is +131292*****
What schools did Lisa Weinstein attend?
Lisa Weinstein attended Indiana University Bloomington.
What skills is Lisa Weinstein known for?
Lisa Weinstein has skills like Digital Media, Digital Strategy, Integrated Marketing, Advertising, Strategy, Digital Marketing, Marketing Strategy, Analytics, Direct Marketing, Online Advertising, Media Planning, Mobile Marketing.
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