Lisa Weser

Lisa Weser Email and Phone Number

Creative Communications, PR & Brand Strategy | Founder & CEO @ Trailblaze | EVP @ Acceleration | Specialized in Celebrity Brands, CPG, Beverage, Cannabis & Emerging Sectors | Put Your Brand on the Map! @ Trailblaze
Lisa Weser's Location
Los Angeles, California, United States, United States
Lisa Weser's Contact Details
About Lisa Weser

As the former head of U.S. Marketing Communications at AB InBev (BUD), Lisa made the pivot from Queen of Beers to The Cannabis Publicist™ in 2018. She founded Trailblaze to bring a more sophisticated, disciplined “big CPG” storytelling approach to the developing cannabis industry. From the High Times to The New York Times, Lisa and her team put next-generation brands on the map with strategic, results-focused communications strategies and targeted mainstream media relations.With over twenty years of experience working with some of the world’s most admired companies (AB InBev/Budweiser, AT&T, PepsiCo, Visa, Canopy Growth and more), Lisa has earned a reputation for building culturally relevant consumer brands through creative campaigns and flawless execution within high-stakes, regulated environments. Under her leadership, Trailblaze has become a sought-after marketing communications partner for cannabis, CBD and psychedelic wellness companies seeking connection with mainstream media and consumers. Trailblaze clients range from cutting edge startups to the world's largest public cannabis CPG.

Lisa Weser's Current Company Details
Trailblaze

Trailblaze

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Creative Communications, PR & Brand Strategy | Founder & CEO @ Trailblaze | EVP @ Acceleration | Specialized in Celebrity Brands, CPG, Beverage, Cannabis & Emerging Sectors | Put Your Brand on the Map!
Lisa Weser Work Experience Details
  • Trailblaze
    Chief Executive Officer
    Trailblaze Feb 2018 - Present
    Los Angeles, California, Us
    Trailblaze is an award-winning boutique cannabis and wellness agency leveraging deep industry intelligence and connections to deliver creative brand strategy, marketing, and communications services.From the High Times to The New York Times, we put next-generation brands on the map with media relations, creator partnerships, and PR campaigns designed to catapult them into the zeitgeist. Trailblaze is women-led and part of the Acceleration Community of Companies.Contact us at hello@trailblaze.co or visit www.trailblaze.co to learn about our unique capabilities.
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  • Anheuser-Busch Inbev
    Head Of U.S. Marketing Communications And Brand Pr
    Anheuser-Busch Inbev Nov 2012 - Jan 2018
    Leuven, Be
    Head of U.S. marketing communications at AB InBev (Anheuser-Busch), America's largest brewer and a top five CPG company. Reporting to the CMO and VP Communications, managed a portfolio of over a dozen beer brands including flagships Budweiser, Bud Light, Michelob ULTRA and Stella Artois. Oversaw a multi-million dollar annual budget, supervising agency teams tasked with shaping brand health and corporate reputation through innovative multimedia storytelling. Led Public Relations strategy for Super Bowls XLVII, XLVIII, XLIX, LIII and LI, including two USA Today Ad-Meter winning Super Bowl campaigns. Secured over 10 billion annual media impressions, coordinating exclusive ad reveals, executive interviews and magazine covers while maintaining strong relationships with top business, trade and lifestyle verticals. Collaborated on branded sports and entertainment activations with celebrities (Jay-Z, Lady Gaga, Justin Timberlake) and national leagues (NFL, MLB, NBA, UFC, MNT). Led crisis communications and acted as a company spokesperson.
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  • Fleishmanhillard
    Senior Vice President Communications
    Fleishmanhillard Apr 2007 - Oct 2012
    St. Louis, Mo, Us
    Recognized global agency thought leader driving early digital adoption for major brands and corporations. Responsible for launching and voicing AT&T's Twitter account as well as managing the company's digital newsroom. Member of the core team behind the launch of AT&T's + Apple's groundbreaking first generation iPhone and AT&T's industry-leading, award-winning "It Can Wait" CSR campaign against texting and driving prevention. Launched and managed Panera Bread's Pinterest account and counseled Fortune 500 clients including AFLAC, Emerson, Monsanto, General Motors and VISA. As as an SVP at the agency's headquarter office, managed large accounts and teams and contributed to business development activities and pitches. Roles included Account Supervisor, Managing Supervisor, Vice President and Senior Vice President.
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  • Richmond American Homes
    National Marketing Communications Manager
    Richmond American Homes Mar 2005 - Mar 2007
    Denver, Co, Us
    Led national marketing communications at one of the Nation's largest high-end homebuilders, Richmond American Homes. Oversaw external and internal communications, public relations and corporate affairs programs. Supporting the VP of Marketing, acted as a company spokesperson and managed executive media interviews and speaking engagements. Created and executed regional marketing communications campaigns to promote and sell new communities in Western markets. Developed marketing and PR materials including press packages, consumer brochures and videos (script to final edit). Wrote the company annual report, working the investor relations, and directed the rollout of a new companywide Kronos time management system.
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  • Accenture
    Change Management Consultant
    Accenture Feb 2000 - Mar 2005
    Dublin 2, Ie
    Hired as an analyst and promoted to a consultant within the global consulting company's U.S. change management and organizational performance team. Acted as a client consultant and in-house advisor overseeing the communications planning and training development for global change management projects and software implementations within the telecom and finanance sectors. Engagements included roles in Chicago, Denver and Los Angeles.
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  • Miami University
    Communications Lecturer
    Miami University Aug 1997 - Jun 1999
    Oxford, Oh, Us
    Taught four semesters of Miami University's required undergraduate business communications and public speaking course.
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Lisa Weser Skills

Strategic Communications Corporate Communications Integrated Marketing Social Media Public Relations Internal Communications Marketing Communications Social Media Marketing Digital Strategy Media Relations Marketing Strategy Digital Marketing Press Releases New Media Spokesperson Public Affairs Content Strategy Copywriting Crisis Communications Social Networking Social Media Measurement Leadership Employee Engagement Brand Awareness Communication Training Digital Media Marketing Strategy Emerging Media Change Management Agency Leadership Account Management Management Consulting Twitter Pinterest Strategy Communications Planning Reputation Management Speech Writing Publicity Message Development Brand Development Management Business Development Event Planning Cicerone Certified Beer Server

Lisa Weser Education Details

  • Washington University In St. Louis - Olin Business School
    Washington University In St. Louis - Olin Business School
    Advanced Management & Leadership Certificate
  • Miami University
    Miami University
    Communications
  • Richmond, The American International University In London
    Richmond, The American International University In London
  • University Of Iowa
    University Of Iowa
    English

Frequently Asked Questions about Lisa Weser

What company does Lisa Weser work for?

Lisa Weser works for Trailblaze

What is Lisa Weser's role at the current company?

Lisa Weser's current role is Creative Communications, PR & Brand Strategy | Founder & CEO @ Trailblaze | EVP @ Acceleration | Specialized in Celebrity Brands, CPG, Beverage, Cannabis & Emerging Sectors | Put Your Brand on the Map!.

What is Lisa Weser's email address?

Lisa Weser's email address is st****@****ail.com

What is Lisa Weser's direct phone number?

Lisa Weser's direct phone number is +131476*****

What schools did Lisa Weser attend?

Lisa Weser attended Washington University In St. Louis - Olin Business School, Miami University, Richmond, The American International University In London, University Of Iowa.

What skills is Lisa Weser known for?

Lisa Weser has skills like Strategic Communications, Corporate Communications, Integrated Marketing, Social Media, Public Relations, Internal Communications, Marketing Communications, Social Media Marketing, Digital Strategy, Media Relations, Marketing, Strategy.

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