Lisa Weser Email & Phone Number

Los Angeles, California, Us

Trailblaze is an award-winning boutique cannabis and wellness agency leveraging deep industry intelligence and connections to deliver creative brand strategy, marketing, and communications services.From the High Times to The New York Times, we put next-generation brands on the map with media relations, creator partnerships, and PR campaigns designed to catapult them into the zeitgeist. Trailblaze is women-led and part of the Acceleration Community of Companies.Contact us at hello@trailblaze.co or visit www.trailblaze.co to learn about our unique capabilities.

Leuven, Be

Head of U.S. marketing communications at AB InBev (Anheuser-Busch), America's largest brewer and a top five CPG company. Reporting to the CMO and VP Communications, managed a portfolio of over a dozen beer brands including flagships Budweiser, Bud Light, Michelob ULTRA and Stella Artois. Oversaw a multi-million dollar annual budget, supervising agency teams tasked with shaping brand health and corporate reputation through innovative multimedia storytelling. Led Public Relations strategy for Super Bowls XLVII, XLVIII, XLIX, LIII and LI, including two USA Today Ad-Meter winning Super Bowl campaigns. Secured over 10 billion annual media impressions, coordinating exclusive ad reveals, executive interviews and magazine covers while maintaining strong relationships with top business, trade and lifestyle verticals. Collaborated on branded sports and entertainment activations with celebrities (Jay-Z, Lady Gaga, Justin Timberlake) and national leagues (NFL, MLB, NBA, UFC, MNT). Led crisis communications and acted as a company spokesperson.

St. Louis, Mo, Us

Recognized global agency thought leader driving early digital adoption for major brands and corporations. Responsible for launching and voicing AT&T's Twitter account as well as managing the company's digital newsroom. Member of the core team behind the launch of AT&T's + Apple's groundbreaking first generation iPhone and AT&T's industry-leading, award-winning "It Can Wait" CSR campaign against texting and driving prevention. Launched and managed Panera Bread's Pinterest account and counseled Fortune 500 clients including AFLAC, Emerson, Monsanto, General Motors and VISA. As as an SVP at the agency's headquarter office, managed large accounts and teams and contributed to business development activities and pitches. Roles included Account Supervisor, Managing Supervisor, Vice President and Senior Vice President.

Denver, Co, Us

Led national marketing communications at one of the Nation's largest high-end homebuilders, Richmond American Homes. Oversaw external and internal communications, public relations and corporate affairs programs. Supporting the VP of Marketing, acted as a company spokesperson and managed executive media interviews and speaking engagements. Created and executed regional marketing communications campaigns to promote and sell new communities in Western markets. Developed marketing and PR materials including press packages, consumer brochures and videos (script to final edit). Wrote the company annual report, working the investor relations, and directed the rollout of a new companywide Kronos time management system.

Dublin 2, Ie

Hired as an analyst and promoted to a consultant within the global consulting company's U.S. change management and organizational performance team. Acted as a client consultant and in-house advisor overseeing the communications planning and training development for global change management projects and software implementations within the telecom and finanance sectors. Engagements included roles in Chicago, Denver and Los Angeles.

Oxford, Oh, Us

Taught four semesters of Miami University's required undergraduate business communications and public speaking course.

Advanced Management & Leadership Certificate

M.A., Communications

Education record

B.A., Communications, English