Develop annual integrated marketing and communications plans in support of global Clinical Laboratories Business Unit, including omni-channel programs and campaigns.Support expansion and consistency of global corporate brand and messaging through guidance and oversight of Clin Labs BU and product messaging, including development of new BU portfolio value proposition, messaging and narrative.Oversee development of communications and materials to support regional marketing and sales efforts in alignment with strategic priorities and initiatives.

Manage candidate product marketing team and oversee all marketing efforts related to hearing implant product launches and BAU campaigns, prospecting campaign development, including program strategies, candidate segmentation targeting, messaging, content development, digital advertising, collateral, sales training and materials.

Marketing Manager working on Paladina Health, a direct primary healthcare organization.Developed and launched new employer-sponsored primary care brand that will change the way healthcare is delivered to employees. Along with development of the brand, I created marketing campaigns and materials to launch in new market areas. I also speerheaded the development of an integrated CRM that included online enrollment for new members as well as a Patient Portal.

Led strategy and creative development for clients including Colorado Governor's Energy office, Little Caesars, Applebee's, Western Union, US Olympic Committee.