Lisa Wilson Email & Phone Number

York, England, United Kingdom

• Research and create content for self-pay patients
• Segmentation for data set including suppression lists for aged debt
• Implementation and development scope for Microsoft Dynamics CRM, out of the box marketing module
• Email strategy for customer journey in relation to patient pathways
• Ad hoc campaigns i.e. prostate cancer
• Copy and profiles for the international consultant directory.

London, United Kingdom

• Lead generation – 350 SQL per month
• Data management (Solve CRM), source new data to match campaign activity and revenue targets
• Campaign Management: identify target audiences, products, services, key messaging, topical issues, thought leadership and reporting
• Work with Sales and Training to develop product portfolios, sales support material, data sheets, customer testimonials and case studies
• Budget Management
• Achievements: o Increased SQL from 150 per month to 350 per month o Increased email CTO from 36% to 42%o Implemented content strategy across all marketing channels including 5 course boards, Balance Global website.

Croydon, United Kingdom

• End to end marketing for the Retirement Living Conference and support for 3 additional events
• Website build – content and SEO (Evessio + Google Analytics)
• Email (eshot) and social media (Hootsuite), data segmentation (Wyvern Magic)
• Contras with media, regulatory bodies and key influencers
• Achievements:o Revenue achieved from Retirement Living event £75ko Reviewed existing processes and incorporated annual strategic focus.

Sutton, United Kingdom

• Brand management for new product launch for People Analytics
• End to end event management – prior, during and post
• Customer journey, sales support and buying lifecycle using Salesforce
• Analyse potential strategic partner relationships
• Digital marketing cover including email campaigns in Eloqua, newsletter, website and website also using Spredfast for social media and Wrike for project management
• Promote and support monthly webinars.

London, United Kingdom

• Develop and execute annual/quarterly campaign strategy in line with company objectives as well tactical BAU deliverables
• Identify audience, products, services, key messaging, thought-leadership, industry trends and events
• Implement most appropriate marketing channels and tactics to reach target audiences
• Reporting: use insights and customer intelligence to monitor activity and notify stakeholders.
• Systems - Salesforce, Eloqua, Spredfast, Wrike
• Achievements:o Implemented annual digital and data strategies o Introduced automated Eloqua campaigns.

Croydon, United Kingdom

• Promote property data sets to utility, Infrastructure and finance companies
• Identify audience, products, services, key messaging, thought-leadership, industry trends and events
• Data segmentation according to relevant customer demographics and buying cycles, automated responses, monitoring and data acquisition
• Systems - Gov.Delivey and Gov.uk
• Achievements:o 10 prospect MQLs value £60k-£90k+o Introduced new marketing channels including 3rd party publications providing loyal databases, platforms to share content, direct contact using events and roundtables.

London, United Kingdom

• Work closely with key stakeholders (Head of Departments x8): to ensure alignment with company-wide strategies
• Set up weekly/monthly meetings to discuss agreed KPIs for previous, existing and upcoming campaigns including the development and launch of new products
• Work with global teams, share ideas, identify joined up approaches and replicate successes
• Liaise effectively with a range of external suppliers: PR agencies, trade media, graphic designers
• Cross departmental budget tracking
• Develop and implement digital and social media strategy aligned with campaign activity and brand positioning.

Croydon, United Kingdom

• Direct and email campaigns
• Customer newsletter
• Cleanse data base according the relevant customer demographics and buying cycles.
• Data segmentation, automated responses and monitoring.
• Website and social media

Godstone

• Manage product portfolio and sales support collateral e.g. data, sheets, case studies
• Review and update current website and social media to incorporate SEO, customer journey and conversion.
• Cleanse existing data base according the relevant target markets and verticals
• Develop campaign schedule in accordance to industry trends and events.
• Align campaign copy and content online and offline with sales pipeline process.

London, United Kingdom

• Manage subscription pricing and offerings
• Develop and execute an integrated digital marketing strategy including:o Data management – segmentation and sourcing new datao Direct Marketing Campaignso Campaign copy and content online and offline o Social Media o.
• Coordinating communications and marketing campaigns with colleagues globally including editorial, event management and sales.
• Event management marketing: branding, websites, email and social media campaigns
• Manage marketing partnerships, including copy and advertising
• Develop sales collateral improve lead generation best practice and ROI

Bromley

• Responsible internal and external marketing communications.
• Work with the Head of Marketing and Product Management to develop annual marketing plans and quarterly campaign plans including campaign schedule.
• Planning, coordinating and implementing acquisition and retention marketing campaigns.
• Budget management and vendor funding
• Lead generation - achieve revenue targets for new and repeat business.
• Copywriting and proof reading - all marketing material – maintain brand guidelines.

London, United Kingdom

• Create an annual marketing plan for the School, oversee and project manage implementation
• Represent the School at external events.
• Work closely with members of the University marketing, recruitment, digital, communications and events teams to ensure alignment with University-wide strategies, plans and campaigns.
• Responsible for the production of School-specific marketing collateral within agreed brand and campaign guidelines.
• Ensure student recruitment targets are understood and reflected in the plan.
• Liaise with Heads of Undergraduate and Postgraduate Recruitment and the Events Manager (Academic) to ensure that key delivery components of the School marketing plan are reflected in the plans and workload of key team.

Weybridge

• Development and execution of integrated campaigns to customers and prospects, build brand awareness, generate leads and sales appointments.
• Co-ordinate and project manage campaigns with the marketing team, Head of Communications, Operations Board, Product Management, Sales and business partners for a broad product portfolio / multiple business streams to.
• Campaign research, data management, key messaging, supporting collateral and thought-leadership pieces, creative, direct email/surveys, website, PR and advertising (online and offline).
• Telemarketing – lead generation, daily/weekly call/activities, campaign briefing, product training, support collateral, Social media management and lead nurture programs.
• Co-ordinate campaigns to integrate other marketing and sales activity: e-newsletter, product updates, customer and prospect events to maximise resource and avoid target market spamming or information overload.
• Website – Google analytics and WOW – traffic, referred traffic, acquisition, engaging content and user journey.

Coulsdon Surrey

• Temp contract
• Email campaign management: targeting, segmentation, content – copywriting, creative, calls to action, landing pages, click through and opens rates.
• Data management MS EXCEL: Compliance with data protection policy, CTPS, data acquisition, Opt in, unsubscribe and suppression lists.
• Website: manage content: stock, pricing, campaigns, sales promotions, lead generation and SEO for www.cyan.co.uk, Amazon and EBay, PR and Social media Twitter, LinkedIn and Facebook.
• Brand management, corporate identity and creative (graphic design).
• Internal communications – update sales team about latest promotions online and in trade media.

London, United Kingdom

• Temp contract until 11 Jan 2012
• Customer newsletter for UK, US Australia and New Zealand.
• Lead generation and managing sales pipeline - EDM marketing, telemarketing, integrated campaigns and events/webinars.
• CRM and Data management – Compliance with data protection policy, campaign execution, telemarketing and field sales. CTPS, data acquisition, Opt in, unsubscribe and suppression lists.
• Copywriting and content – create product content and design templates using dotMailer.
• Brand management – corporate identity and collateral.

Purley

• Marketing campaign management for Sage CRM and SnowdropKCS HR and Payroll Software.
• Website creation and maintenance – Alterian and Alfresco (content management systems).
• Digital strategy: acquisition, conversion and retention.
• Event Management - exhibitions, client events, training, webinars.
• Public relations – press releases, media relations, corporate identity and thought leadership.
• Communications internal - staff announcements and newsletter.

London, United Kingdom

• Created 3yr Communications Strategy – to reach all target audiences (staff, schools and students) over 47 buildings using email, posters, website and mobile phone technology.
• Portray positive image, benefits of maintenance: £2m one academic year (2005 - 2006) developing better study space and improve student experience.
• Set up helpdesk as the first point of contact for all maintenance issues.
• Designed and edited the first department newsletter
• Recreated existing website
• Set up Disability Discrimination Act (DDA) requirements in all methods of communication

Berkshire

• Create and implement Fundraising Plan 2004-2005
• Encouraged volunteers activities and incorporated fundraising methods to raise money
• Edited and managed Berkshire newsletter
• Volunteer activities: collections, first aid demonstrations, gift wrapping, 24hr
• Resuscitate event, cartridge recycling
• Corporate Fundraising (including %profits from First Aid training courses)

• Provide in-house expertise and services in the area of product promotion, advertising, PR and brand management corporate Identity for IHD and 16 individual and competing manufacturers.
• Event Management for clients (16 manufacturers) and customers i.e. IHD Classic Golf series, Pharmacy Forum, individual client and customer networking events.
• Customer newsletter, product promotion and product information updates e.g. discontinuations.
• PR and Social responsibility.
• Internal: staff communications, newsletter, conferences (20 per year), social club and ad hoc events.

Postgraduate Diploma In Digital Marketing (Pg Dip Digm)., Digital Marketing, Diploma

Activities and Societies: Member of IDM

Certificate, Public Relations

Activities and Societies: PRISA - Public Relations Institue of Southern Africa

Diploma, Bookkeeping, Distinction

N3 National Diploma

High School, Gcse