Lisa Winkle Email & Phone Number

Los Angeles, Ca, Us

Van Nuys, California, Us

Universal 360 Marketing and Communications is a full service marketing agency offering our expertise in traditional and digital marketing, social media, public relations, corporate branding, and full event planning and promotions.

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Sherman Oaks, Ca, Us

• Successfully articulated the organization’s desired image, mission and vision to internal and external audiences. Worked in partnership with key executive management and stakeholders to meet product marketing objectives and communication deadlines.• Established marketing strategies to increase incoming referral rate and brand recognition. Through marketing and media awareness the organization’s revenue increased by 50% over the past two years and established a new presence in Chicago, Las Vegas, New York, and Miami. Brand marketing awareness campaigns supported the growth of the organization from a small non-profit serving Los Angeles County to a leading small business lender in 8 states.• Managed all marketing and public relations related activities for organization including creative advertising as well as creation, distribution and pitching of press releases which were picked up in local, statewide and national press. Served as lead point person to media and cultivated key relationships. Tracked budget and marketing deliverable timelines.• Liaised with development, stakeholders, and funders to organize and promote cause-related specialevents. Supervised the organization’s Calendar of Events and level of sponsorship at relevant strategic events and coordinated staff presence.• Served as executive editor of organization primary and subsidiary websites. Provided creative direction and content to successfully launch new website. Executed re-branding of the organization, from logo and color scheme to website and re-design of marketing collateral. • Lead editorial design, direction and content of electronic and print marketing collateral including quarterly newsletters, annual reports, creative advertising, and marketing collateral. • Developed and implemented social media strategies which tripled following in 2 years.• Wrote and produced organization corporate videos. Selections can be viewed through links below.

Sherman Oaks, Ca, Us

• Served as the agency’s representative to internal and external audiences, in addition to writing content, editing and publishing information about the agency in accordance with its mission and objectives. • Created all communications related activities for the organization; wrote and distributed press releases, cultivated media relationships, event management and organization; coordinated with television and print media outlets to deliver organization spokespersons and clients as requested.• Interviewed clients to create client profiles; provided corporate profiles and client success stories to outside agencies and funders as needed. • Served as lead on editorial design, direction and content of organization’s electronic and print media. Including quarterly newsletters, annual reports, website content, and creative advertising.

Culver City, Ca, Us

• Promoted twice during tenure to reach position of Director of Marketing, Feature Film Division.• Worked with outside agencies to create audio visual and print advertising campaigns. • Exclusive liaison between Creative Advertising, Contract Administration, Marketing, MPAA, DGA and WGA to ensure paid advertising excerpt contractual compliance and adherence to the Collective Bargaining Agreement.• Supervised the approvals and timely delivery of audio visual and print marketing materials to meet media paid advertising deadlines; creative advertising clearance and media deadline. • Created the Marketing Clearance Department and supervised a staff of seven (7) in securing the clearance of all print and audio/visual marketing materials to meet shipping and media deadlines. • Developed a “Trailer Exchange” program with competing studios; created a Reference Library where all competitor trailers were archived for executive retrieval as needed. • Licensed master recordings, music compositions, original scores and footage for use in all forms of media.MARKETING MANAGER - Sony Pictures Entertainment 1991 – 1996• Negotiated and obtained MPAA and Network approval of audio/visual advertising materials for all Columbia Pictures and Tri-Star feature films.• Scheduled finishing and coordinated delivery of finished advertising materials to meet media buy deadlines across the country with a 100% delivery success rate. Scheduled film and video post-production for marketing purposes. • Licensed master recording, music composition, and footage for use in advertising, publicity and promotions.• Coordinated the duplication and delivery of advertising materials and film elements to all lines of business.

Communications

Liberal Arts