Lisa Ng Email & Phone Number

Roseville, California, US

We're the world's #1 meeting automation platform for B2B enterprises — powering corporate events, trade shows, road shows and more!

Atlanta, Georgia, US

Set the strategy to scale content marketing program to produce two monthly eBooks; Led team strategy for paid, owned and earned media; Responsible for marketing ops and martech stack; Built, maintained and measured growth funnel; Collaborated with research/product team on go-to-market strategy for new product launches and cove.tool Academy

Atlanta, GA, US

• Led and optimized demand gen strategy across multiple digital channels
• Leveraged Pardot and Salesforce to create attribution model to measure and track marketing influence through first touch, even touch, and last touch activities
• Worked collaboratively with Product to plan and implement strategic campaigns to drive product adoption
• Partnered with sales and inbound teams to drive pipeline activity
• Managed paid channels (PPC, Display Ads and Rollworks ABM)

Roswell, GA, US

• Responsible for administration, build, maintenance and operations of MarTech stack including, Pardot, Salesforce Sales Cloud and Wordpress.
• Created content (copy and design) for integrated campaigns, including email templates, landing pages, forms, social media content.
• Built reporting infrastructure to support campaign data across Pardot and Salesforce.
• Lead for event management, branding and design direction.

Denver, CO, US

• Branding - Project lead for corporate website redesign; Led messaging and visual identity refresh for events, email campaigns and client-facing communications.
• Marketing Operations - Pardot Admin responsible for creation of landing pages, email templates, automated notifications, and end-to-end campaign setup, from design to execution.
• Customer Communication - Worked with Product, Training and Support teams to setup and establish workflows for maintenance communication, training opportunities and webinars, product release and NPS communications.
• Event and Social Media Management - Oversaw events and social media strategy; Refined in-booth experience to match digital presence.

Marietta, Georgia, US

• Campaign management / marketing automation (Marketo)
• Content creation (infographics, videos, slide decks, product sheets)
• Personalized video strategy for ABM
• Webinars (from concept creation to promotion to production)
• Competitive monitoring
• PPC Adwords campaign management

• Conducted client research and analysis to write creative briefs
• Built data segments to setup drip campaigns using marketing automation
• Wrote digital campaign copy to support messages for client brand
• Led marketing automation training for university clients and administrators
• Monitored, tested, and maintained message flows
• Planned, built, and executed digital marketing campaigns to support college and university enrollment goals

San Francisco, CA, US

• Adjunct Faculty, Business Department I Jan 2013 - Jun 2014 l
• Taught semester-long courses on business communication with a focus on genre and rhetoric
• Designed collaborative activities to promote student interaction and engagement
• Provided student feedback and evaluation to guide revision; provided final student evaluation
• Advised students on group projects
• Designed syllabi and crafted curriculum to meet GWAR requirements and student learning outcomesGraduate Teaching Associate (Instructor of Record), English Department I Aug 2012 - Jan 2013 I

San Francisco, CA, US

• Marketing and Sales Associate l Jan 2013 - Apr 2014 I
• Actively researched new sales opportunities and opened accounts
• Facilitated and supported foreign rights negotiations for translation book rights
• Coordinated sponsorship and partnership agreements
• Developed targeted customer promo emails for new book launches using MailChimp
• Managed tradeshow and event logistics for events including DEF CON, DerbyCon, PyCon, and other industry conferencesPart-time Assistant I Apr 2011 - Dec 2012 I

Los Angeles, California, US

• Led monthly user group meetings to encourage interdepartmental adoption
• Acted as a liaison between developers and end-users to streamline processes and troubleshoot problems
• Assisted in the development of the Salesforce Best Practices Handbook
• Monitored campaigns, ran reports and maintained data integrity

Los Angeles, California, US

• Interim marketing and Sales Specialist I May 2008 - Jan 2009 I
• Managed Metrolink Corporate Pass Program and Small Employer program to help facilitate ridership growth
• Negotiated revenue advertising
• Coordinated direct mail campaigns
• Collaborated with design agency on development and production of marketing collateral and provided final approvalsMarketing Intern I Jun 2006 - May 2008 I
• Assisted with event planning for special events and promotions

B.S., Communication: Public Relations

Summer Study Abroad, International Business

M.A., English Composition