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Set the strategy to scale content marketing program to produce two monthly eBooks; Led team strategy for paid, owned and earned media; Responsible for marketing ops and martech stack; Built, maintained and measured growth funnel; Collaborated with research/product team on go-to-market strategy for new product launches and cove.tool Academy

• Led and optimized demand gen strategy across multiple digital channels• Leveraged Pardot and Salesforce to create attribution model to measure and track marketing influence through first touch, even touch, and last touch activities• Worked collaboratively with Product to plan and implement strategic campaigns to drive product adoption • Partnered with sales and inbound teams to drive pipeline activity• Managed paid channels (PPC, Display Ads and Rollworks ABM)

• Responsible for administration, build, maintenance and operations of MarTech stack including, Pardot, Salesforce Sales Cloud and Wordpress. • Created content (copy and design) for integrated campaigns, including email templates, landing pages, forms, social media content.• Built reporting infrastructure to support campaign data across Pardot and Salesforce. • Lead for event management, branding and design direction.

• Branding - Project lead for corporate website redesign; Led messaging and visual identity refresh for events, email campaigns and client-facing communications.• Marketing Operations - Pardot Admin responsible for creation of landing pages, email templates, automated notifications, and end-to-end campaign setup, from design to execution.• Customer Communication - Worked with Product, Training and Support teams to setup and establish workflows for maintenance communication, training opportunities and webinars, product release and NPS communications. • Event and Social Media Management - Oversaw events and social media strategy; Refined in-booth experience to match digital presence.

• Campaign management / marketing automation (Marketo)• Content creation (infographics, videos, slide decks, product sheets)• Personalized video strategy for ABM• Webinars (from concept creation to promotion to production)• Competitive monitoring• PPC Adwords campaign management

• Conducted client research and analysis to write creative briefs• Built data segments to setup drip campaigns using marketing automation • Wrote digital campaign copy to support messages for client brand• Led marketing automation training for university clients and administrators• Monitored, tested, and maintained message flows• Planned, built, and executed digital marketing campaigns to support college and university enrollment goals

Adjunct Faculty, Business Department I Jan 2013 - Jun 2014 l• Taught semester-long courses on business communication with a focus on genre and rhetoric • Designed collaborative activities to promote student interaction and engagement• Provided student feedback and evaluation to guide revision; provided final student evaluation• Advised students on group projects• Designed syllabi and crafted curriculum to meet GWAR requirements and student learning outcomesGraduate Teaching Associate (Instructor of Record), English Department I Aug 2012 - Jan 2013 I• Taught and designed semester-long courses for first year composition based on principles of genre and rhetoric • Provided student feedback and evaluation to guide revision and final student evaluations• Facilitated classroom discussion and debate• Designed and supported execution of final group projects

Marketing and Sales Associate l Jan 2013 - Apr 2014 I• Actively researched new sales opportunities and opened accounts• Facilitated and supported foreign rights negotiations for translation book rights • Coordinated sponsorship and partnership agreements • Developed targeted customer promo emails for new book launches using MailChimp• Managed tradeshow and event logistics for events including DEF CON, DerbyCon, PyCon, and other industry conferencesPart-time Assistant I Apr 2011 - Dec 2012 I• Updated promotional flyers • Provided event support for sponsorships and events• Assisted with customer service issues

• Led monthly user group meetings to encourage interdepartmental adoption• Acted as a liaison between developers and end-users to streamline processes and troubleshoot problems• Assisted in the development of the Salesforce Best Practices Handbook• Monitored campaigns, ran reports and maintained data integrity

Interim marketing and Sales Specialist I May 2008 - Jan 2009 I• Managed Metrolink Corporate Pass Program and Small Employer program to help facilitate ridership growth• Negotiated revenue advertising• Coordinated direct mail campaigns• Collaborated with design agency on development and production of marketing collateral and provided final approvalsMarketing Intern I Jun 2006 - May 2008 I• Assisted with event planning for special events and promotions• Acted as liaison and direct contact for College Outreach Program• Wrote copy for B2B letters, marketing collateral and external newsletter• Attended rideshare and college events to promote ridership