Lisa Wytrwal Email & Phone Number

Columbus, Oh, Us

Columbus, Oh, Us

-Editorial planning and content development-Content inventories and audits-Writing, editing and proofreading for long-form and short-form content-Social media management

Columbus, Oh, Us

Dallas, Texas, Us

-Agency and client email campaign strategy, messaging development, reporting and analysis-Agency business development strategy, copywriting and multichannel execution-Wrote and managed agency and client social, email and blog content-Developed and executed client communications strategies-Agency marketing project management-Managed marketing automation lead gen, thought leadership and client retention programs

Louisville, Kentucky, Us

-Planning and execution of customized monthly print media covering over 1,100 restaurants in 82 markets-Managed and supervised annual print media budget exceeding $10 million -Project management of email blasts, direct mail, mobile, social, LSM and Grand Opening campaigns to build store-specific loyalty and drive sales-Helped create and implement a turnkey Grand Opening toolkit program to support store remodels and new builds-Managed franchisee LSM program featuring print, social, mobile and outdoor media-Managed and built client and vendor relationships

Louisville, Kentucky, Us

Louisville, Kentucky, Us

-Developed and implemented B2B marketing strategy to help achieve a $2 million sales budget-Managed overseas wholesale channel, including shipments, pricing, UPC codes, samples and fit corrections -Management of top 15 retail accounts including sales, customer service, shipments and special product requests-Created marketing materials including line sheets, email blasts, sales collateral and catalog supplements-Planned and executed photo shoots, managed photography library and executed product catalog mailings

-Built and maintained relationships with local businesses, charities and community organizations-Prospected, sold, and organized golf tournaments, outings, banquets and group events -Upsold and coordinated additional event services including catering and entertainment for club events-Established and maintained brand image at Chamber of Commerce and community networking events

Santa Ana, California, Us

-Used consultative selling process to uncover client needs and make advertising recommendations-Conducted one-on-one client needs analysis to determine specific advertising goal-Sought new business prospects for print and digital solutions in a geographic territory-Maintained contact with clients to ensure satisfaction and success of advertising campaigns

-Prospected and sold radio advertising for 16 regional stations throughout Wyoming and northern Colorado-Conducted outside sales calls and personal consultations to determine clients’ advertising goals-Maintained call frequency and communication to build rapport and top-of-mind awareness for local businesses

-Maintained a weekly call frequency with 80+ key accounts in the wholesaler's distribution area-Achieved monthly sales targets using pricing negotiation and advance planning with retail accounts-Introduced, placed, and monitored sales of new products in retail accounts-Resolved any customer service issues involving business accounts and product inventory-Visually merchandised displays and product facings to maintain product sales and growth

St. Louis, Mo, Us

-Coordinated grassroots and national marketing programs with 7 regional wholesalers-Coached and mentored Contemporary Marketing Team members-Maintained annual budget for trade spending and promotional products-Conducted wholesaler market visits in 3 states to monitor On-Premise promotional activity-Made Sales and Marketing recommendations to wholesalers based on firsthand market observation

St. Louis, Mo, Us

-Planned and executed high impact promotions for Anheuser-Busch brands-Visited key contemporary adult accounts weekly, building rapport and relationships with retailers-Sold-in promotional ideas and programs to reinforce brand image-Placed new brands & products in retail accounts and supported growth through promotions-Maintained a weekly budget for trade spending in retail accounts-Completed weekly and monthly recaps for account call, trade spending and promotional activities