Lisa Wytrwal Email & Phone Number

Columbus, OH, US

Columbus, OH, US

-Editorial planning and content development-Content inventories and audits-Writing, editing and proofreading for long-form and short-form content-Social media management

Columbus, OH, US

Dallas, Texas, US

-Agency and client email campaign strategy, messaging development, reporting and analysis-Agency business development strategy, copywriting and multichannel execution-Wrote and managed agency and client social, email and blog content-Developed and executed client communications strategies-Agency marketing project management-Managed marketing automation.

Louisville, Kentucky, US

-Planning and execution of customized monthly print media covering over 1,100 restaurants in 82 markets-Managed and supervised annual print media budget exceeding $10 million -Project management of email blasts, direct mail, mobile, social, LSM and Grand Opening campaigns to build store-specific loyalty and drive sales-Helped create and implement a turnkey.

Louisville, Kentucky, US

Louisville, Kentucky, US

-Developed and implemented B2B marketing strategy to help achieve a $2 million sales budget-Managed overseas wholesale channel, including shipments, pricing, UPC codes, samples and fit corrections -Management of top 15 retail accounts including sales, customer service, shipments and special product requests-Created marketing materials including line.

-Built and maintained relationships with local businesses, charities and community organizations-Prospected, sold, and organized golf tournaments, outings, banquets and group events -Upsold and coordinated additional event services including catering and entertainment for club events-Established and maintained brand image at Chamber of Commerce and.

Santa Ana, California, US

-Used consultative selling process to uncover client needs and make advertising recommendations-Conducted one-on-one client needs analysis to determine specific advertising goal-Sought new business prospects for print and digital solutions in a geographic territory-Maintained contact with clients to ensure satisfaction and success of advertising campaigns

-Prospected and sold radio advertising for 16 regional stations throughout Wyoming and northern Colorado-Conducted outside sales calls and personal consultations to determine clients’ advertising goals-Maintained call frequency and communication to build rapport and top-of-mind awareness for local businesses

-Maintained a weekly call frequency with 80+ key accounts in the wholesaler's distribution area-Achieved monthly sales targets using pricing negotiation and advance planning with retail accounts-Introduced, placed, and monitored sales of new products in retail accounts-Resolved any customer service issues involving business accounts and product.

St. Louis, MO, US

-Coordinated grassroots and national marketing programs with 7 regional wholesalers-Coached and mentored Contemporary Marketing Team members-Maintained annual budget for trade spending and promotional products-Conducted wholesaler market visits in 3 states to monitor On-Premise promotional activity-Made Sales and Marketing recommendations to wholesalers.

St. Louis, MO, US

-Planned and executed high impact promotions for Anheuser-Busch brands-Visited key contemporary adult accounts weekly, building rapport and relationships with retailers-Sold-in promotional ideas and programs to reinforce brand image-Placed new brands & products in retail accounts and supported growth through promotions-Maintained a weekly budget for trade.