Lisa Henkel Email & Phone Number

Denver, NC, US

Charlotte, North Carolina, United States

High energy meets customer relationship practice! Clients include:. Top Tier Solar Solutions. Chaberton Energy. Richey May & Co.. Base Education. 7 Mindsets. PowerHome Solar. National MS Society. Cherwell. Wish for Wheels

Mooresville, North Carolina, United States

Greater Denver Area

Greater Denver Area

 Program Manager of Global Sales Effectiveness, including CRM & Claims Management. Defined Business Decision Documents (BDDs) with global business leaders, including As Is and Future processes. Designed and implemented CRM processes and tools to 1,000 sales associates globally. Re-implemented the program to improve global consistency and adoption..

Denver, CO

 Define and implement Marketing campaigns in alignment of Strategic Initiatives. Increase presence in social media. Strengthen the brand with current and future customers. Improve the count and quality of videos offered for training and in social media.

Denver, CO

 Created and implemented a measureable and sustainable program to broaden sales exposure into new market segments, which generated over $5 million in 18 months. Managed global program implementation. Managed Market Research function to create personas of decision makers and influencers in chosen markets.

Greater Denver Area

 Defined and implemented a global CRM strategy. Managed the team that implemented salesforce.com globally. Improved the adoption of the CRM growing the average opportunities per sales person 33%.

 Directed a Data Services Team for internal use and as a profit center externally, including the creation and implementation of the business plan. The Catalog team won awards annually with the industry’s most reputable e-catalog, web catalog and paper catalogs.  Develop and implement pricing research and strategies. Lead negotiator for price actions at.

 Strategic planning Annual budgeting and monthly forecasting

 Product Marketing Manager of the division’s most profitable product lines, with gross sales of $80 million, and over 10,000 SKUs. Project leader of a highly successful product commercialization project earning $1+ million revenues generating 55% profit; increasing from 0% to over 18% market share in 2 seasons.

Denver, CO

 Implemented bar code process through 14 North American Plants and DCs; developed scan-to-stock processes.  Industry spokesperson to educate key levels of distribution on the benefits and uses of bar coding. Automated the packaging design based on product attributes and packaging requirements.

Denver, CO

Market Research, Trend Analysis

Denver, CO

One Fall semester only - Introducing CRM to Senior Marketing and IS majors with hands-on practice, details on Customer Content, Marketing Automation and Customer Service.

Mba, Finance Concentration

MBA with Finance concentration

Ba, Dual Majors, Marketing & M.I.S.

Activities and Societies: Traditions CommissionWorked 2-3 jobs.

Aap, Automotive Aftermarket

Leadership 2.0

Education record