Lisa Zirl Email & Phone Number

Los Gatos, Ca, Us

Burlingame, California, United States

San Jose, Ca

Foster City, Ca

• Series worked on include: ...For Dummies, Cliffs Notes, Simplified, Master Visually• Responsible for producing advertising and marketing materials for retail POS displays, events, trade shows and IPO roadshow • Performed project management duties including timeline and budget creation and maintenance • Created and managed the content, design and production utilizing internal and external vendors• Proofread and maintained quality standards for print and online advertising and promotions• Developed promotional concept and headline/tagline generation• Maintained brand integrity and standards

San Francisco, Ca

• Responsible for concept, creation and delivery of all marketing materials including complete product catalogs, materials promoting series, events and all trade show promotional items• Managed creation and delivery of direct mail pieces, including concept, content, list maintenance and generation • Managed outside vendors for production, quality and delivery• Wrote back cover copy for Computer Science and Engineering textbooks used in academia and industry - topics include Engineering, Transaction Processing, Artificial Intelligence (AI)• Coordinated with Acquisitions Editors to create product promotional plans and convert technical information into marketing copy

Palo Alto, Ca

• Acted as main contact with client• Worked with creative team to develop and pitch ideas • Created proposals including developing and maintaining budgets and schedules• Monitored client competition and industry trends• Managed outside vendors to ensure quality and timely delivery of materials