Lisa Zwicker, Mba, Cfe Email & Phone Number

Greenland, New Hampshire, US

Greenland, New Hampshire, US

• Drive insights and initiatives that point to business opportunities and growth; Streamline business operations to increaserevenue by evaluating P&Ls, meet financial goals, and adjust operational budgets to achieve.
• Supervise projects that fall outside of existing business departments and collaborate with cross-functional teams
• Align process, resource planning and department goals with overall strategy of the business and regularlyevaluate efficiency measures and strategize improvements with Executive team
• Support implementation of company programs, procedures, methods, and practices in compliance withregulatory franchise requirements to promote company strategy
• Implemented a fleet management system to better account for 27 vehicles’ locations, fuel spending / usage, andmaintenance needs resulting in cost and time savings, as well as added team member accountability
• Developed accountability charts for all departments to ensure clear communication throughout organization

• Oversaw daily operations for 48 locations across 7 states, with a primary focus on developing new markets; Directlysupervised 3 Regional Managers and 5 District Managers
• Developed a strategy and succession plan for an 8-club acquisition; Supported implementation of companyprograms, procedures methods and practices
• Increased same store sales across 8 locations by 8% YOY
• Managed 3 new store openings, 3 store mergers, 5 store remodels, 1 store closure and 1 store relocation
• Evaluated individual club performance based on KPIs and developed quarterly workshops and monthly clubcompliance guidelines

Hampton, New Hampshire, US

• Responsible for conducting high-level analysis involving multifaceted business requirements, processes, and KPIs, toidentify risks and increase efficiency, revenue, and same store sales (i.e., YOY growth)
• Trained 30+ new franchisees and key stakeholders, educating them in Planet Fitness’ history, systems, andprocesses, allowing them to run a successful business
• Monitored all new club stores that underperformed or fell below certain KPI’s and investigated / implementedvarious business solutions to help turn them around

Hampton, New Hampshire, US

• Managed 600+ franchise locations; Directly supervised 6 Field Managers
• Designed and implemented business strategies, plans and procedures to optimize operations and development
• Developed on-boarding and training process for new franchisees and performed training workshops to provideongoing operational support to franchise owners, approved operators, and club managers.
• Worked closely with Franchise Sales & Development teams to determine growth strategies for franchisees
• Mentored team members and promoted a collaborative and high performing culture

Hampton, New Hampshire, US

• Coordinated and performed unannounced brand compliance audits and inspections for 400+ Planet fitness locations
• Developed data analytics capabilities to provide insights into operations and brand adherence trends to drivekey business objectives and ensure standardization across Planet Fitness locations
• Worked with VP of Operations to refine operating methods and improve the existing business model in order toincrease customer satisfaction
• Developed and managed brand excellence reporting requirements, providing metrics, budget coordination andbenchmarking information to key stakeholders

Hampton, New Hampshire, US

• Promoted and charged with managing 2 corporately owned stores, including an underperforming one
• Increased EFT for underperforming store by 35% by increasing and improving the focus on customer service,refurbishing the club, and employing more consistent brand standards
• Served as the main point of contact for any questions related to operations, billing, memberships, customerconcerns, and employee issues/needs
• Motivated, managed, and trained club staff; resolved employee issues in a professional and courteous manner
• Tracked KPIs and delivered quantifiable information to Regional Manager

Hampton, New Hampshire, US

• Provided excellent customer service to guests and members and upheld brand standards at all times
• Answered phones and assisted callers with any questions or concerns they had
• Worked collaboratively with team members to ensure a positive work environment

Bachelor'S Degree, Sports Management

Certified Franchise Executive

Franchise Management Certificate, Franchising And Franchise Operations

Master Of Business Administration - Mba, Buisiness