Drive insights and initiatives that point to business opportunities and growth; Streamline business operations to increaserevenue by evaluating P&Ls, meet financial goals, and adjust operational budgets to achieve profitability• Supervise projects that fall outside of existing business departments and collaborate with cross-functional teams• Align process, resource planning and department goals with overall strategy of the business and regularlyevaluate efficiency measures and strategize improvements with Executive team• Support implementation of company programs, procedures, methods, and practices in compliance withregulatory franchise requirements to promote company strategy• Implemented a fleet management system to better account for 27 vehicles’ locations, fuel spending / usage, andmaintenance needs resulting in cost and time savings, as well as added team member accountability• Developed accountability charts for all departments to ensure clear communication throughout organization• Developed and lead company’s Culture Committee with the goal of improving communication across multipleoffices and bridge the gap between different teams and cultures; organized holiday / charitable events

Oversaw daily operations for 48 locations across 7 states, with a primary focus on developing new markets; Directlysupervised 3 Regional Managers and 5 District Managers• Developed a strategy and succession plan for an 8-club acquisition; Supported implementation of companyprograms, procedures methods and practices• Increased same store sales across 8 locations by 8% YOY• Managed 3 new store openings, 3 store mergers, 5 store remodels, 1 store closure and 1 store relocation• Evaluated individual club performance based on KPIs and developed quarterly workshops and monthly clubcompliance guidelines

Responsible for conducting high-level analysis involving multifaceted business requirements, processes, and KPIs, toidentify risks and increase efficiency, revenue, and same store sales (i.e., YOY growth)• Trained 30+ new franchisees and key stakeholders, educating them in Planet Fitness’ history, systems, andprocesses, allowing them to run a successful business• Monitored all new club stores that underperformed or fell below certain KPI’s and investigated / implementedvarious business solutions to help turn them around

Managed 600+ franchise locations; Directly supervised 6 Field Managers• Designed and implemented business strategies, plans and procedures to optimize operations and development• Developed on-boarding and training process for new franchisees and performed training workshops to provideongoing operational support to franchise owners, approved operators, and club managers.• Worked closely with Franchise Sales & Development teams to determine growth strategies for franchisees• Mentored team members and promoted a collaborative and high performing culture

Coordinated and performed unannounced brand compliance audits and inspections for 400+ Planet fitness locations• Developed data analytics capabilities to provide insights into operations and brand adherence trends to drivekey business objectives and ensure standardization across Planet Fitness locations• Worked with VP of Operations to refine operating methods and improve the existing business model in order toincrease customer satisfaction• Developed and managed brand excellence reporting requirements, providing metrics, budget coordination andbenchmarking information to key stakeholders

Promoted and charged with managing 2 corporately owned stores, including an underperforming one• Increased EFT for underperforming store by 35% by increasing and improving the focus on customer service,refurbishing the club, and employing more consistent brand standards• Served as the main point of contact for any questions related to operations, billing, memberships, customerconcerns, and employee issues/needs• Motivated, managed, and trained club staff; resolved employee issues in a professional and courteous manner• Tracked KPIs and delivered quantifiable information to Regional Manager

Provided excellent customer service to guests and members and upheld brand standards at all times• Answered phones and assisted callers with any questions or concerns they had• Worked collaboratively with team members to ensure a positive work environment