Lisbeth Rock Email & Phone Number

4920 Loring Drive, West Palm Beach, Fl 33417

Boynton Beach, Fl

Coached team, educated consumers, and successfully sold membership accounts for U.S. factory-direct manufacturer. Grew membership accounts by over 100% in the first year, and have doubled membership each additional year. Initiated and produced monthly newsletter to customer base, highlighting extensive knowledge of products and informing consumers of member benefits.

Plantation, Fl

Identified, strategized and sold over 40 different dental plans to discriminating consumers, handled and resolved various customer service issues and call center responsibilities. Earned award for most organized, highly valued employee.

Boca Raton, Fl

Strategized and implemented revitalization of brand image, streamlined all print collateral, web development, food packaging for wholesale distribution, promotions and retail service and aesthetics for a customer-driven experience.

Miami, Fl

Re-launched Celebrity Cruises' Captain's Club Loyalty Program to consumers and trade from one to four tier structure, tripled membership by year-end 2002. Developed and directed training of loyalty program, educating employees on entire fleet, Reservations and Customer Service Departments on new program and benefits implementation.Produced quarterly newsletter: its content, design, print, and distribution; grew circulation by over 100%.Prepared direct mail piece targeting all Captain's Club members, resulting in increased sales bookings by over 200%.Orchestrated quarterly Captain's Club Reunion Cruises, targeted for loyal members, produced, and hosted special events.Trained shipboard staff on newly launched marketing database, to improve personalized onboard service.Facilitated relationships and responsibilities between RCI, marketing agencies and vendors.

Miami, Fl

Strategized and implemented new brand position in an untapped business-to-business industry and streamlined brand positioning across all 17 subsidiaries as well as launched two business-to-business e-commerce web sites.Produced Annual National Sales Meeting and other special events for corporate senior management.

New York, Ny

Negotiated and sold sponsored events and exhibits, recruited speaker panels and managed events on site for conference and seminar programs located throughout major cities across the U.S.