Lisbeth Larsson Email & Phone Number

Solna, Stockholm, Sverige

Stockholm, Sweden

Started, built & headed the Marketing and Communications function at Grant Thornton Sweden. Media spokesperson for the company. Member of the national leadership team for Grant Thornton Sweden since 2003, where I later also represented sustainability issues and the company's industry groups. Long time member of the core global brand team for Grant Thornton and previously leader of the international brand development support group, having implemented the new logo and visual identity for Grant Thornton in 2008 in close cooperation with international colleagues. As a global brand team member, launched the new brand promise in 2011-2012 and cooperated on the development of a global advertising campaign in 2012 and again in 2016. Proven brand building track record, having raised brand awareness for Grant Thornton Sweden considerably. Employer branding track record. Grant Thornton # 1 Employer Branding Company 2017, by Universum. Extensive event & sponsor management experience having led, planned and managed large internal and external events. Grant Thornton, together with event company Springconf, won the Award "Gyllene Hjulet" by Sponsrings & Eventföreningen in 2011 for an internal event ”Gettogether & Kunskapsveckan” for all employees. Built the firm’s digital and social media presence. Highlights: Grant Thornton being the most mentioned company in social media during the Almedalen Week in 2015, 2016 & 2017 and nominated to Media Breaktrough award 2015 by Opoint and to Communicator of the year award in 2017 by PR company Springtime.Head of Communications responsible for internal communications and PR. Media spokes person with experience of crisis communication. Frequent speaker at internal and exernal events. Also facilitator experience. Strong team leader of 15 marketing and business development professionals. High leadership index, a change maker.

Stockholm, Sweden

Worked for Dell Sweden in different market communications positions with e.g. Swedish, Nordic, Norwegian and Northern European market communications responsibilities. At the time of my leaving the firm, I was leading marketing communications campaigns of enterprise products in Northern Europe.Awards:Back Office Person Year 2000 Award - "contributes by her professionalism to maximizing the effect and penetration of Dell's market communications". "Monthly Q-Dell person" - April 1996 - "receives this award for having in a professional way planned, prepared and made sure that the trade show PC Expo became a most successful event".Vice President's Award - October 1995 - "by right use of marketing resources having contributed to the best marketing cost efficiency within Marcom Europe"Montly Dell-person - September 1994 "receives this award for having with great administrative capability, energy and creativity made sure that the September -94 launch became a success.

Malmo, Sweden

Copywriting for sundry projects at an ad agency

Marketing And Journalism

Media planning & marketing strategy; public relations at the department of journalism. Previously advertising and sales promotion.

Communications

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